Mobile apps are BACK (HUGE opportunity)

Key Concepts:

• Lucrative app opportunities driven by AI (specifically ChatGPT) and novel distribution techniques (TikTok, Instagram).
• AI's role in solving problems in new ways or at a lower cost.
• LLMs (Large Language Models) enabling previously impossible applications (e.g., AI dating assistant).
• Solvable distribution strategies on TikTok and Instagram (influencer marketing, UGC, organic growth).
• Algorithm changes incentivizing new creators with increased views.

1. AI and Problem Solving:

The primary driver of app profitability is the rise of AI, particularly ChatGPT. AI allows for solving existing problems in innovative ways or at a reduced cost. The speaker emphasizes that the capabilities of Large Language Models (LLMs) have unlocked possibilities that were previously unattainable.

• Example: Building an AI dating assistant would have been "virtually impossible" without LLMs. This highlights the transformative impact of AI on app development.

2. Novel Distribution Techniques (TikTok & Instagram):

The second key factor is the emergence of effective distribution channels, specifically TikTok and Instagram. The speaker asserts that these platforms are "very solvable" in terms of user acquisition.

• Strategies: The speaker mentions influencer strategies, user-generated content (UGC) strategies, and organic account growth strategies as key components. The goal is to "funnel millions of people to your products."

3. Algorithmic Incentives for New Creators:

The speaker highlights a crucial shift in social media algorithms. Due to intense competition among platforms, they are now incentivizing new creators by boosting their visibility.

• Details: Algorithms are now optimized to give new accounts more views than they did in the past. This creates an opportunity for new apps to gain traction quickly.
• Reasoning: Platforms are in a "bloodbath competition" and need to attract and retain new creators.

4. Logical Connection:

The combination of AI and effective distribution creates a powerful synergy. AI enables the creation of compelling and innovative apps, while platforms like TikTok and Instagram provide the means to reach a large audience quickly and efficiently. The algorithmic changes further amplify this effect by giving new apps a boost in visibility.

5. Synthesis/Conclusion:

The current app landscape presents a significant opportunity due to advancements in AI and changes in social media algorithms. AI, particularly LLMs, allows for the development of innovative solutions, while platforms like TikTok and Instagram offer effective distribution channels. The algorithmic incentives for new creators further enhance the potential for success. The key is to leverage AI to create compelling apps and to master the distribution strategies on these platforms.