Mercado Libre: 18k engineers, 30k deploys a day, & their own fleet of planes | Sebastian Barrios

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Key Concepts:

  • Engineering-Product Integration: Blurring the lines between engineering and product teams.
  • Vertically Integrated E-commerce: Owning the entire supply chain, from marketplace to delivery.
  • Fear of Failure: Encouraging risk-taking and learning from mistakes.
  • User-Centric Approach: Prioritizing user experience over immediate revenue.
  • Agency: The ability to solve problems and take initiative.
  • AI-Powered Development: Using AI to automate code generation and feature creation.
  • Verie: Mercado Libre's internal AI platform.
  • Radical Candor: Direct and honest feedback in a cordial environment.
  • State of Me: Weekly updates on accomplishments, priorities, and blockers.
  • Hype Cycle Skepticism: Pragmatic evaluation of new technologies.

1. Mercado Libre Overview and Scale

  • Mercado Libre is a vertically integrated e-commerce marketplace and fintech operation in Latin America.
  • Valued at over $100 billion, making it one of the most valuable companies globally.
  • Plans to have over 100,000 employees.
  • Delivers over 5 million packages per day.
  • Operates its own distribution network, including airplanes and trucks.
  • Has around 100 million users, customers, and sellers.
  • Deploys around 30,000 times per day.

2. Engineering and Product Integration

  • Mercado Libre minimizes the distinction between engineering and product teams.
  • Fewer than 1,000 people have the Product Manager (PM) title out of 18,000 developers.
  • Engineering leaders often own the product, leveraging their technical understanding and business acumen.
  • This approach aims to keep decision-making close to the problem, technology, and users.
  • Hiring emphasizes engineering skills, with product skills assessed during the interview process.
  • There's a bias towards technical depth and a low tolerance for lack of technical understanding.

3. Factors Enabling Engineering-Product Integration at Scale

  • Top-down technical leadership deeply involved in product and business details.
  • Emphasis on user experience over immediate revenue gains.
  • Strong internal development platform that handles scaling, security, and compliance.
  • Culture of selecting top talent in the region.
  • Technical nature of the business, requiring expertise in routing, risk management, and more.

4. AI's Impact on Development

  • AI accelerates what people can do on both product and engineering sides.
  • Internal platform called Verie abstracts away complexities of data access and authorization for AI applications.
  • Agents can use existing microservices to create new features without writing new code.
  • Potential for AI to generate UIs and apps based on user needs and available functionalities.

5. Key Ways of Working

  • Fear of Failure: Teams are empowered to take risks and learn from mistakes.
  • Independent Teams: Teams have freedom and responsibility to pursue objectives.
  • User-Centric Approach: Prioritizing user experience over revenue.
  • Observing Users: Observing user behavior is favored over simply asking for feedback.
  • Distributed Ownership: Teams can build their own stuff, but a shared vision is crucial.

6. Operationalizing Vision and Direction

  • Design and product reviews are used to ensure alignment with the overall vision.
  • Leadership provides candid feedback.
  • The company is willing to pivot quickly when necessary.
  • High speed of execution with around 30,000 deployments per day.

7. Advantages of Being a Top Company in a Market

  • Attracts top talent.
  • Sets its own path and builds things that haven't been built before.
  • Creates a cycle of success.

8. Creating a Culture of Reduced Fear of Failure

  • Culture is shaped by actions, not just words.
  • Leadership demonstrates acceptance of risk-taking.
  • Acceptable and unacceptable errors are clearly defined.
  • Promotions and public praise reinforce desired behaviors.

9. Direct and Honest Communication

  • Radical candor is important, especially in cultures with hierarchical tendencies.
  • Honesty is valued, but it should be delivered cordially.
  • Feedback should be separated from personal attacks.
  • The company is not a family; it's a high-performance sports team.

10. Weekly Updates (State of Me)

  • Individuals send weekly emails summarizing accomplishments, challenges, and priorities.
  • Helps track progress and identify areas for improvement.
  • Frees up time in meetings.

11. Skepticism Towards Hype Cycles

  • Involves deep research and understanding of fundamentals.
  • Considers real-world applications and scale.
  • Avoids the assumption that every technology will take over the world.

12. Steve Jobs Story

  • Steve Jobs called Sebastian about his app that drained the phone's battery.
  • Jobs informed him that the app would be removed from the App Store due to a new rule.
  • Sebastian had a short phone conversation with Steve Jobs.

13. Number One App Story

  • Sebastian built an app that alerted users when they were close to reaching the 5-minute limit on free calls.
  • The app became the number one app in 19 countries.
  • Led to the creation of a mobile app development company.

14. Personal Habits and Preferences

  • Drinks only water.
  • Doesn't listen to music while programming.
  • Doesn't do social media or watch the news.

15. Key to Success

  • Following curiosity.
  • Having agency.
  • Life and the world are malleable.

16. Tatami Project

  • Sebastian cut a hole in the middle of his room to create a two-floor loft with tatami mats.
  • His parents were supportive of his projects.

17. Book Recommendations

  • High Output Management
  • The Odyssey
  • The Dream Machine
  • Dune

18. Movie Recommendation

  • Everything Everywhere All at Once

19. Product Recommendations

  • Menava (reading program for kids)
  • Beast Academy (math program for kids)
  • David Protein Bars

20. Conclusion

Sebastian Barios's journey from building apps as a teenager to overseeing a massive engineering team at Mercado Libre is filled with valuable lessons. His emphasis on engineering-product integration, user-centricity, and a culture of experimentation has enabled Mercado Libre to thrive in a competitive market. His personal habits and preferences reflect a focus on curiosity, agency, and a pragmatic approach to new technologies.

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