Meet The Newark ‘Connector’ Who Raised $80 Million. Now He’s On The Lookout For AI Entrepreneurs

By Forbes

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Key Concepts

  • MVP Capital: An early-stage venture capital firm based in the New York area, focusing on AI enterprise software companies.
  • Fund II: MVP Capital's recently closed second fund, which raised $80 million.
  • Assets Under Management (AUM): MVP Capital manages $200 million across its two funds and portfolio value creation.
  • Dry Powder: Approximately $30-40 million available for future investments in the current fund.
  • Investment Thesis: Focus on B2B software and vertical AI companies in under-digitized areas like financial services, industrial, and healthcare. Emphasis on backing experienced founders with grit and an "earned secret" into their space.
  • MVP Capital Galaxy: A network of corporate partners that powers MVP Capital's investment activities.
  • "Catalyze Dreams with Capital": Von Crow's simplified explanation of his work, aiming to provide funding and resources for ambitious ideas.
  • "Make a Dollar Out of 15 Cents": A relatable analogy for investing and business growth, particularly for younger audiences.
  • Earned Secret: A deep, often experiential, understanding of a particular industry or market that gives a founder a competitive advantage.
  • Grit and Resilience: Key founder attributes valued by MVP Capital, demonstrated through life experiences like military service, sports, or overcoming challenges.
  • Relationships and Connectivity: A core philosophy for Von Crow, emphasizing the importance of human connection and leveraging networks for mutual benefit.
  • Responsible AI Builders: Founders who not only develop AI solutions but also consider the ethical and societal implications of their technology.

MVP Capital's Recent Fundraise and Investment Strategy

MVP Capital has successfully raised its second fund, closing at $80 million. This fundraise was powered by investors including Credential Financial, Ruckers Endowment, Ford Foundation, Liberty Mutual, and Bank of America. The firm is actively investing out of this fund, with approximately $30 to $40 million remaining as dry powder. Their model aims to build a portfolio of 25 to 30 companies, and they have already made 10 investments to date. The average check size ranges from $1 million to $3 million.

MVP Capital's investment focus is on B2B software and vertical AI companies. They specifically target under-digitized sectors such as financial services, industrial, and healthcare, recognizing these as significant parts of the GDP with substantial growth potential. A core tenet of their investment thesis is backing "amazing people" who exhibit attributes of greatness, grit, resilience, and competence, and who possess an "earned secret" into their chosen space.

The firm's total Assets Under Management (AUM) currently stand at $200 million, a combination of their two funds and value creation within their portfolios. The current fund is closed, with no further raises planned until they "earn the right to do so" by generating strong returns.

The History and Rebranding of MVP Capital

MVP Capital evolved from its predecessor, Newark Venture Partners, which began as an accelerator. While Don Katz was instrumental in catalyzing corporate support for the initial accelerator, he is no longer involved with MVP Capital. Ray Chambers, a benefactor to the Boys & Girls Club of New Jersey, was also involved in the early stages but did not own the accelerator.

The rebranding to MVP Capital signifies a pledge for the future and a move beyond a solely Newark-focused identity. The name is an homage to its history, but the firm now operates as a New York City-based firm with a North American focus. This rebranding aims to provide clarity to founders and investors, signaling their broader operational scope. Von Crow and Dan Borac are the co-founders and managing partners of MVP Capital, which was established in 2021.

Von Crow's Personal Journey and Philosophy

Von Crow's early life in Newark, New Jersey, instilled in him a strong sense of family and community. His parents, who migrated from the segregated South, provided a foundation of hard work and resilience. He recalls his mother as a homemaker and former hair stylist, and his father as a hustler who worked two jobs to support the family.

A pivotal moment in his understanding of finance occurred in a fifth-grade history class where the stock market was introduced. This sparked an early interest, though he later reflected on a missed opportunity: if he had invested his $500 summer camp earnings from 1996 into stocks like Nike or Six Flags (which went public that year), the returns could have been substantial. This experience solidified a key lesson: "it's never too late to invest."

After attending Colgate University on a football scholarship, which was cut short by injury, Von Crow graduated in 2002 into a challenging job market. He demonstrated pivot and flexibility, landing a role in the insurance business. This adaptability, coupled with grit and a desire to win, are traits he carried forward.

His career path led him to Ray Chambers' family office, where he spent 15 years. He initiated this opportunity with a cold outbound call to Chambers, seeking advice rather than a direct job. This bold move, demonstrating confidence and a willingness to take risks, led to a long and formative experience in philanthropy and investing. He learned from Chambers, a respected private equity professional, and this experience ultimately gave him the courage to co-found MVP Capital.

Von Crow identifies as a "connector," a skill he attributes to his father and a core part of his approach. He believes in the power of human connectivity and leveraging networks to create value for founders, friends, and family. He emphasizes that having a network is useless if it's not actively used to help others.

Investment Philosophy and Founder Evaluation

When evaluating potential investments, MVP Capital looks for:

  • Market Size and Opportunity: A real need for the product or service, not just a "nice to have."
  • Founder Attributes:
    • Experience: Founders with a proven track record or deep understanding of their space.
    • Grit and Resilience: Demonstrated ability to overcome challenges, often evidenced by life experiences (military, sports, etc.).
    • Competence: The ability to execute on their vision.
    • Earned Secret: A unique insight or advantage into the market.
  • Problem Solving: Founders who are solving real-world problems with innovative solutions, rather than just following trends.
  • Responsible AI Builders: A commitment to developing AI ethically and responsibly.

Von Crow stresses that winning a founder often comes down to making your word your bond. This means not only providing capital but also actively leveraging their network and expertise to support the company's growth. He aims to demonstrate this helpfulness early in the process, building trust and showing founders that MVP Capital is a partner invested in their success.

The VC Landscape and Future Outlook

Despite some challenging headlines in the VC space, Von Crow sees incredible opportunity. He notes that entrepreneurs are actively building, evidenced by their pipeline of extraordinary founders. He believes the key differentiator for a great AI startup is whether they are solving a real problem or following an ordinary trend. Founders who demonstrate a deep understanding of their market, possess an "earned secret," and are fearless in their pursuit of building a massive company that addresses a significant pain point responsibly are the ones who will win.

AI and Emerging Trends

Von Crow is particularly interested in the impact of AI on under-digitized verticals like legal, manufacturing, and industrial sectors. He highlights their early investment in Upwell, a company using AI to manage account receivables for the trucking business, as an example of this disruption. He advises paying attention to legacy industries ripe for disruption and encourages active participation in understanding these shifts.

His top three AI apps in daily use are:

  1. OpenAI ChatGPT: For general information and tasks.
  2. Gemini: Embedded in his email system.
  3. Granola: For note-taking.

He also utilizes AI to create custom agents for real-time information retrieval.

Personal Reflections and Life Lessons

  • Family: A central pillar of Von Crow's life. He prioritizes redistributing capital to support his large family, including providing cars, scholarships, and sending children to camp.
  • Legacy: He feels he stands on the shoulders of ancestors he never met, like his grandfather who fought in World War I, and gladly accepts the "burden" of supporting his family and community.
  • Investing: The core lesson learned from his youth is that "it's never too late to invest." He encourages facing fears and taking calculated risks in both public and private markets.
  • Career Pivot: His experience transitioning from football to academics and then from insurance to investment management highlights the importance of flexibility, grit, and a desire to win.
  • Relationships: He believes in the power of human connectivity and the beauty of living in the ambiguous, leveraging relationships to create opportunities.
  • Million-Dollar Question: If he made a million dollars, he would spend it on his family, supporting their needs and personal interests, and continuing to give back to the community.

Notable Quotes

  • "I am trying to help folks make a dollar out of 15 cent." - Von Crow, explaining his work to fifth graders.
  • "I am trying to catalyze dreams with capital, money, and resources." - Von Crow, simplifying his mission.
  • "It's never too late to invest." - Von Crow, a core lesson learned from his youth.
  • "Take some risk and it's never too late to get involved in investing." - Von Crow.
  • "Demonstrated pivot and flexibility." - Von Crow, describing himself coming out of college.
  • "You got to play the hand you're dealt." - Von Crow, quoting his father on adapting to circumstances.
  • "Come work for me... you have some skills I think we can all use." - Ray Chambers, to Von Crow.
  • "Making your word your bond." - Von Crow, on what wins a founder.
  • "Those guys care. Those guys want to make money. They want to do well. They want to do good. And they'll do anything within their power to unlock that value for you, the founder." - Von Crow, describing MVP Capital's commitment to founders.
  • "Are you solving a real problem or are you following an ordinary trend?" - Von Crow, on differentiating good from great AI startups.

Conclusion

Von Crow, co-founder and managing partner of MVP Capital, embodies a philosophy of relentless pursuit, deep human connection, and strategic investment. With MVP Capital's recent $80 million fundraise, the firm is poised to back innovative AI enterprise software companies, particularly in under-digitized sectors. His journey from Newark to the NASDAQ, marked by early financial lessons, career pivots, and a commitment to leveraging his network, underscores his belief in taking calculated risks, fostering strong relationships, and ultimately, catalyzing dreams with capital. The firm's focus on experienced founders with grit and an "earned secret," combined with their active role in supporting portfolio companies, positions them as a significant player in the early-stage venture capital landscape.

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