Meet The 8th-Generation Heir Shaking Up A 191-Year-Old Empire

ForbesAbout 4 min readAug 24, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Ayala Corporation: Philippines' oldest conglomerate, spanning banking, property, and other sectors.
  • Ayala Land: Ayala Corporation's real estate division, the nation's second-largest property developer.
  • Mariana Beatrice Zobel de Ayala: Eighth-generation heir, Managing Director at Ayala Corporation, tasked with revitalizing the leasing portfolio.
  • Haime Alonso Zobel: Executive Director at Ayala Corporation, CEO of AC Mobility, focusing on EV infrastructure and car distribution.
  • Haime Orio Zobel: Executive Director at Ayala Corporation, Chief Sustainability and Risk Officer, focusing on ESG deliverables.
  • Gross Leasable Area (GLA): Total area available for rent in a property.
  • Technohubs: Purpose-built buildings for science and technology companies.
  • ESG: Environmental, Social, and Governance factors.

1. Introduction of Mariana Zobel de Ayala and the Next Generation Leadership

  • Mariana Beatrice Zobel de Ayala, an eighth-generation heir, returned from Wall Street (JP Morgan) to the Philippines after being encouraged by her father, Jaime Augusto Zobel de Ayala, Chairman of Ayala Corporation.
  • After 12 years in various roles, Mariana was appointed Managing Director at Ayala Corporation in March.
  • Her brother, Haime Alonso, and cousin, Haime Orio, were also appointed as Executive Directors.
  • These promotions signify the next generation of leaders taking charge to drive Ayala Corporation's future growth.

2. Mariana's Role and Responsibilities at Ayala Corporation

  • Mariana is responsible for revitalizing Ayala Corporation's vast leasing portfolio, including aging malls, office buildings, and hotels.
  • This portfolio originated after Ayala Corporation spun off its real estate division in 1988 and listed Ayala Land in 1991.
  • Mariana's office is located in Ayala Triangle Gardens Tower 2 in Makati City, a financial hub developed from agricultural land acquired during the Spanish colonial era.
  • Quote: "We're firing on all cylinders in the next few years." - Mariana Zobel de Ayala, expressing optimism about the future.
  • Quote: "We've seen how the prior generations charted new paths. That's something we hope we can continue to do." - Mariana Zobel de Ayala, emphasizing the importance of innovation.

3. Ayala Land's Expansion and Investment Plans

  • Mariana is working with Ayala Land's President and CEO, Anama Margarita Bidai, on a $2.5 billion capital investment plan over the next five years.
  • This investment aims to expand Ayala Land's footprint across the country.
  • Quote: "It's not just about our family shareholders. We have public shareholders, too. It's a huge responsibility." - Mariana Zobel de Ayala, highlighting the responsibility to all stakeholders.
  • A significant portion, $1.5 billion, is allocated for the makeover of retail properties.
  • The plan includes refurbishing eight of its 34 malls and constructing new ones to add 700,000 square meters of gross leasable area (GLA) by 2028, increasing the total GLA to 2.9 million square meters.
  • Ayala-owned hotels and resorts under the Seda Hotels and Elito Resorts brands are also slated for redevelopment, with plans to seek new global brand partners.
  • Ayala Land will launch its first two "technohubs" this year, which are purpose-built buildings for science and technology companies.

4. Performance and Future-Proofing of Ayala Land

  • Ayala Land posted record revenue of 181 billion pesos in 2024, a 20% increase from the previous year.
  • Benjamin Garcia, head of research at AP Securities in Manila, emphasizes the importance of "future-proofing" the company.
  • A key priority is reducing reliance on cyclical residential sales, which currently contribute the most to the company's revenue.
  • Ayala Land also faces competition from other well-funded rivals.

5. Roles of Haime Alonso and Haime Orio

  • Haime Alonso, as CEO of AC Mobility, is responsible for the group's EV infrastructure and car distribution businesses.
  • Haime Orio, as Chief Sustainability and Risk Officer, focuses on ESG (Environmental, Social, and Governance) deliverables for Ayala Corporation.

6. Conclusion

The next generation of leadership at Ayala Corporation, led by Mariana Zobel de Ayala, is focused on driving growth and innovation while honoring the legacy of previous generations. Key initiatives include revitalizing the leasing portfolio, expanding Ayala Land's footprint, investing in retail and hospitality properties, and developing technohubs. The company aims to future-proof its business by reducing reliance on residential sales and addressing ESG concerns, all while facing competition in the market.

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