Key Concepts:
- Maserati retooling: New engine (V6 twin turbo), new design, focus on racing (Formula E).
- Gran Cabrio versions: Base, Trofeo (sport tuning), Folgore (all-electric).
- Italian heritage: Leather interior, design elements.
- Stalantis multimedia system: Investment in tech interfaces, customization.
- Sonus Faber sound system: High-end audio system.
- Racing DNA: History of racing, paddle shifter design.
Maserati's Brand Transformation
Maserati has undergone a significant retooling in the past seven to eight years, focusing on three key areas: engine development, design, and racing. The centerpiece of this transformation is the development of a V6 twin-turbo engine that now powers the entire Maserati lineup, including the Gran Turismo and Gran Cabrio. The design has been revamped to feature flowing supercar lines, large wheels, and the iconic Maserati Trident. The brand is also heavily investing in racing, particularly Formula E, to drive its electrification strategy.
The Gran Cabrio Lineup
The Maserati Gran Cabrio is available in three versions:
- Base Model: Starting at $164,000.
- Trofeo: The model being reviewed, priced at approximately $198,000, features sport tuning, performance enhancements, and a convertible top.
- Folgore: The all-electric version, starting at $26,000.
The Trofeo stands out for its sport-tuned performance and convertible design.
Italian Heritage and Interior Design
The Gran Cabrio showcases its Italian heritage through its luxurious leather interior, covering nearly every surface. The car features a D-shaped steering wheel with perforated leather for enhanced grip, especially during track driving.
Stalantis Multimedia System
The multimedia system is a product of Stalantis' significant investment in automotive technology. Stalantis hired a team of about 70 people, including experts from gaming and entertainment, to develop a user-friendly and advanced multimedia system. The system is customizable, allowing users to change the clock display to classic, sport, or design. The system also controls the soft top, displaying a graphic of the car's actions. Ambient lighting can also be adjusted through this panel.
Voice Control and Electric Door Handles
The Gran Cabrio includes modern features such as voice control ("Hey, Maserati. Set the cabin temperature to 68°") and electric door handles. The electric door handles feature a button for opening the door. An analog door release is available in case of power loss.
Sonus Faber Sound System
One of the most impressive features of the Gran Cabrio is the Sonus Faber sound system, which the presenter jokingly refers to as a "million-dollar sound system." The speaker system alone costs $750,000, with the balance of the system adding another $250,000. The audio settings are customizable, and the volume control is located on the back of the steering wheel.
Racing Heritage and Paddle Shifters
Maserati has a rich racing history, being one of the oldest racing brands in the world. Early Maserati engineers designed technologies still used in racing today, including the paddle shifters. The long paddle shifters are attached to the steering column, ensuring they remain in the same position regardless of the steering wheel's orientation. This design was later adopted by Ferrari.
Conclusion
The Maserati Gran Cabrio Trofeo represents a successful blend of Italian luxury, performance, and modern technology. The V6 twin-turbo engine, combined with the redesigned aesthetics and advanced features like the Stalantis multimedia system and Sonus Faber sound system, make it a compelling option in the luxury convertible market. The brand's renewed focus on racing further enhances its appeal and reinforces its historical DNA. The presenter concludes that the single-engine strategy is a "winner" and that the Gran Cabrio is "one of the most fun cars on the road."
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