Marketing Strategies That HAVE Been Working for My Online Business in 2025

Key Concepts

• Live events (webinars, workshops)
• Evergreen content vs. live content
• Affiliate webinars
• DM automation
• Free groups for lead generation
• Value-driven marketing
• Community building

Live Events and Webinars

The speaker discusses the effectiveness of live events, webinars, and workshops in the current online business climate. She notes that evergreen content seems to be performing slower than before. Hosting a live class after a break proved that people are still engaged and interested in learning.

• Summer Learning Series: The speaker created a series of free events and workshops to re-engage her email list and provide value.
• Unbelievable Deal: At the end of her workshop, she offered all her courses for $777, emphasizing the need for offers that are perceived as no-brainers.
• Affiliate Webinars: The speaker highlights the success of affiliate webinars, where individuals collaborate to share audiences and sell products. She mentions examples like her collaborations with Metrical and her accountant, as well as a revenue-sharing arrangement with Nina of Sidewalker Daily.
• Win-Win Solutions: The speaker stresses that affiliate webinars should be mutually beneficial, allowing both parties to leverage each other's audiences.

DM Automation

The speaker explores the use of DM automation tools on Instagram to drive traffic and engagement.

• Comment-Based Automation: She describes setting up automations where users who comment a specific word or emoji on a post receive an automated DM with a link.
• Tools Mentioned: ManyChat and Stampede Social are mentioned as examples of DM automation tools. The speaker currently prefers Stampede Social.
• Bypassing Algorithm Limitations: DM automation is presented as a way to overcome Instagram's limitations on link sharing, as it generates engagement and sends outbound links directly to users.
• Increased Engagement: The speaker notes that using DM automation has reactivated her Instagram audience and is driving traffic to her webinars.

Free Groups for Lead Generation

The speaker discusses the potential of free groups as a lead generation strategy, drawing inspiration from her friend D Green's free School membership.

• School Platform: The School platform is mentioned as a membership platform.
• Lead Magnet: Free groups are presented as a way to provide value, build trust, and generate leads for paid offerings.
• Upselling Opportunities: The speaker suggests using free groups to upsell members into paid courses, programs, services, coaching, or consulting.
• Community Building: Free groups are seen as a way to create a sense of community and personalized interaction, which can be more appealing than traditional social media platforms.
• All American Rejects Example: The speaker references Tyson Ritter of the All American Rejects offering a free "spicy Patreon" (OF) to his followers as an example of building community and engagement.

Key Arguments and Perspectives

• Shifting Marketing Landscape: The speaker acknowledges that the online business landscape is changing, with factors like AI and the economy impacting marketing strategies.
• Value-Driven Approach: She emphasizes the importance of providing true value in both free and paid offerings to attract and retain customers.
• Community over Algorithm: The speaker suggests that people are increasingly seeking smaller, more personalized communities over large, algorithmic social media platforms.

Notable Quotes

• "I think people really want something that is like a no-brainer type of deal." (Regarding the need for compelling offers)
• "If the free stuff is that good, imagine what the paid stuff is gonna be like." (Explaining the value of free groups)
• "Community I think is taking place in these smaller sort of owned communities versus the worldwide web." (Highlighting the shift towards smaller, more personalized communities)

Technical Terms and Concepts

• Evergreen Content: Content that remains relevant and valuable over a long period of time.
• Affiliate Webinar: A webinar hosted in collaboration with another individual or business to share audiences and promote products.
• DM Automation: Using tools to automatically send direct messages to users based on specific triggers, such as commenting on a post.
• Lead Magnet: A free offering, such as a free group, used to attract potential customers and generate leads.
• Upselling: Encouraging customers to purchase a more expensive or upgraded version of a product or service.

Logical Connections

The episode connects the idea of live events and webinars to the need for compelling offers and affiliate collaborations. It then transitions to DM automation as a strategy for driving traffic to these events. Finally, it explores the potential of free groups as a lead generation tool and a way to build community.

Synthesis/Conclusion

The main takeaways from the episode are that live events and webinars are still effective marketing strategies, especially when combined with compelling offers and affiliate collaborations. DM automation can be used to drive traffic to these events, and free groups can serve as a valuable lead generation tool and a way to build community. The speaker emphasizes the importance of providing true value and adapting to the changing online business landscape.