LinkedIn is an untapped goldmine right now.

Key Concepts

• LinkedIn Algorithm Shift: Recent changes prioritizing short-form video content in user feeds.
• Impressions: The number of times content is displayed, regardless of whether it was clicked or engaged with.
• Short-Form Video: Concise video content, typically under 60 seconds, popular on platforms like TikTok and Instagram.
• Business-Focused Social Network: LinkedIn’s primary function as a platform for professional networking and business development.

LinkedIn’s Increased Emphasis on Short-Form Video

The core message is a call to action for content creators to actively utilize LinkedIn, particularly through short-form video content. The speaker highlights a significant shift in the LinkedIn algorithm, demonstrating a clear preference for video in user feeds. This is evidenced by a recent post – identical in content to one published on TikTok – achieving 162,000 impressions on LinkedIn versus only 13,000 views on TikTok. This represents a more than tenfold increase in visibility on LinkedIn.

Data Supporting Video Performance

Specific data points illustrate the effectiveness of video on LinkedIn throughout the year. The speaker’s top three performing posts all consist of video content, generating 162,000, 108,000, and 53,000 impressions respectively. This consistently high performance underscores the current algorithmic favorability towards video. The data directly contrasts with the typical performance of the same content on other platforms like TikTok, emphasizing LinkedIn’s unique opportunity for reach.

Content Types That Perform Well

The speaker identifies specific content categories that resonate particularly well with the LinkedIn audience. These include:

• Tips & How-Tos: Practical advice and instructional videos.
• Business News: Updates and analysis related to the business world.
• Marketing News: Insights and trends in the marketing industry.
• AI-Related Content: Videos discussing Artificial Intelligence and its applications.

The rationale behind this success is that LinkedIn users are actively seeking professional development and information relevant to their careers and businesses.

LinkedIn’s Unique User Base & Monetization Potential

A key argument presented is that LinkedIn’s user base differs significantly from platforms like TikTok or Instagram. The speaker asserts, “People on LinkedIn have money,” meaning the platform attracts professionals with disposable income and decision-making power within organizations. This makes LinkedIn an ideal platform for those offering services like coaching, consulting, or products aimed at business improvement. The platform is explicitly described as “the social network where people come to do business.”

Addressing Perceptions of LinkedIn

The speaker directly challenges the common perception of LinkedIn as a “boring” platform. They counter this notion by stating, “I promise you it is the easiest social platform to kill it on right now.” This suggests a lower barrier to entry and increased potential for organic reach compared to more saturated platforms.

Actionable Recommendation

The primary takeaway is a direct recommendation: “Start posting videos on LinkedIn.” The speaker advocates for repurposing existing short-form video content created for other platforms, specifically TikTok and Instagram, to capitalize on LinkedIn’s current algorithmic trends.

Notable Quote: “LinkedIn is literally the social network where people come to do business.” – Speaker.