LaunchBoom Accelerator 2.0 Explained

Key Concepts

• Launchboom Accelerator: A program designed to help creators have successful crowdfunding launches.
• Pre-launch: The period before the crowdfunding campaign goes live, focused on building an audience.
• Reservation Funnel: A system built in LaunchKit to collect email addresses and $1 reservations.
• LaunchKit: Launchboom's software for building reservation funnels, running AB tests, and managing analytics.
• $1 Reservations: A deposit collected during the pre-launch, indicating a higher likelihood of backing the campaign.
• Meta Ads: Advertisements on Facebook and Instagram used to drive traffic to the reservation funnel.
• Launchboom System: A step-by-step system for running a pre-launch, getting funded on day one, and continuing momentum.
• Dedicated Launchboom Strategists: Experienced team members who guide clients through the entire process.
• Testing Phase: A phase to determine the best performing ads, campaign projection, and recommended ad budget.
• Scaling Phase: A phase to scale ad budgets, acquire emails and reservations, and build campaign assets.

Launchboom Accelerator Overview

The Launchboom Accelerator program aims to help creators achieve successful crowdfunding launches, with a primary focus on building a strong pre-launch audience. The core idea is to build an email list of "super fans" before the launch to ensure a significant amount of funding on day one. Examples like SeatMate ($488k total, $216k day one), Fuse Audio ($631k total, $259k day one), and Polycade ($1.6M total, $1M day one) demonstrate the impact of a strong pre-launch.

Building a Pre-Launch Audience

The process of building a pre-launch audience involves three key steps:

1. Driving Traffic with Meta Ads: Using Facebook and Instagram ads to direct potential backers to the reservation funnel.
2. Reservation Funnel in LaunchKit: Utilizing Launchboom's software, LaunchKit, to create a landing page and reservation page. The landing page explains the product and collects email addresses. The reservation page offers an incentive, such as a discount (e.g., 50% off for Polycade), in exchange for a $1 deposit.
3. Collecting Email Addresses and $1 Reservations: Gathering email addresses and, more importantly, $1 reservations. These reservations are "20 to 30 times more likely to buy" than those who only provide their email.

Example: Polycade

• Meta Ads: Used targeted ads to drive traffic.
• Reservation Funnel: Built using LaunchKit, offering a 50% discount for a $1 reservation.
• Results: Collected 31,000 emails, with 2,362 people putting down a $1 deposit, leading to $1 million raised on day one.

Launchboom Accelerator Offerings

The Launchboom Accelerator program provides the following:

1. Pre-Launch Funnel Setup (in 7 days): Launchboom's team creates the reservation funnel in LaunchKit, including copy, integrations, pages, email automations (four emails), 20 ad copy variations, ad audiences built directly into the Meta account, and an ad shot list.
2. Launchboom System: Access to Launchboom's step-by-step system for running the pre-launch, achieving day-one funding, and maintaining momentum.
3. LaunchKit: Access to Launchboom's software for building and customizing funnels, running AB tests, and managing analytics.
4. Dedicated Launchboom Strategists: Access to Launchboom's team for guidance, including up to three one-on-one calls per week, four strategic milestone calls, and on-demand email support. The team has "30 plus years of experience" and has collectively done "over a thousand launches."

The Launchboom Accelerator System: A Four-Phase Process

The Launchboom Accelerator system is structured into four phases:

Phase 1: Pre-Launch Funnel Setup

• Goal: Position the product to sell, set up the pre-launch funnel, and accelerate progress to phase two.
• Process:
  • Milestone Call 1 (Onboarding and Positioning): Discuss the product and its unique selling points with a Launchboom strategist.
  • Funnel Creation (7 days): Launchboom's team creates the reservation funnel, email automations, ad copy, audiences, and ad shot list.
  • Funnel Finalization: Client makes any necessary changes and adds visuals.
  • Milestone Call 2 (Pre-Ads Live): Ensure everything is set up correctly before launching ads.

Phase 2: Testing

• Goal: Determine the best-performing ads, campaign projection, and recommended ad budget.
• Process:
  • Ad Testing: Spend $2,000 on ads to test different combinations of primary text, ad images, headlines, and audiences.
  • Data Collection: Track the cost per $1 reservation to identify the most effective ads.
  • Milestone Call 3 (Pre-Ads Scaling): Discuss ad performance, campaign projections, and recommended ad budget with a Launchboom strategist.

Four Elements of a Good Ad:

1. Primary Text
2. Ad Image (photo or video)
3. Headline
4. Ad Audience

Phase 3: Scaling

• Goal: Scale ad budgets, acquire enough emails and $1 reservations to hit financial goals, and build campaign assets.
• Process:
  • Scale Ad Budgets: Increase ad spending to collect more emails and reservations.
  • Build Campaign Assets: Create the campaign page, video, rewards, and pricing structure.
  • Send Launch Announcement Emails.
  • Milestone Call 4 (Final Launch Check): Ensure everything is ready for launch.

Phase 4: Launch

• Goal: Launch the campaign and achieve funding goals.
• Process:
  • Click the Launch Button: Go live with the crowdfunding campaign.
  • Send Emails: Notify the email list of the launch.
  • Crush Funding Goal: Leverage the pre-built audience to achieve and surpass the funding goal.

Conclusion

The Launchboom Accelerator program provides a structured approach to crowdfunding success by focusing on pre-launch audience building through reservation funnels and targeted advertising. The program offers a combination of software, expert guidance, and a proven system to help creators maximize their chances of a successful launch. The key takeaway is that a strong pre-launch, driven by $1 reservations, is crucial for achieving significant funding on day one and overall campaign success.