Key Concepts:
- Kopi icons
- Plush toys
- Marina Square pop-up
- Local breakfast items (Kopi, Kaya Toast, Softboiled Eggs, Hardboiled Eggs)
- Play Nation
- SG60
- Kopitiam mini blocks
Marina Square Pop-up Event
A pop-up event featuring Kopi icons in plushy form is being held at Marina Square from now until August 18th. The event focuses on celebrating local favorite breakfast items in a cuddly, plush toy format.
Plush Toy Selection
Visitors can purchase plush toys representing various local breakfast items. The available options include:
- Kopi
- Kaya Toast
- Softboiled Eggs
- Hardboiled Eggs
- Pepper
- Dark Soya Sauce
- Teh Peng
Shopping Experience
Customers are encouraged to grab a basket and select their desired breakfast items in plush form. After selecting the items, they proceed to the counter for payment. The process includes a visual representation of the orders being prepared. Customers are asked if they would like butter on their toast.
Retro Kopitiam Setting
After collecting their purchased plush toys, customers can enjoy them in a retro Kopitiam setting designed to evoke a traditional coffee shop atmosphere.
Pricing and Bundles
The plush toys can be purchased individually or as an entire set for $120.
Event Organizer and Purpose
The pop-up event was created by Play Nation, a local entertainment brand, to celebrate SG60 (Singapore's 60th anniversary).
Additional Merchandise and Promotions
Besides the plush toys, other merchandise is available, including plush key rings. A promotion is offered where customers who spend a minimum of $80 at Marina Square can redeem Kopitiam mini blocks for $19.90.
Location
The pop-up is located at Marina Square on level.
Conclusion
The Marina Square pop-up event offers a unique and cuddly way to celebrate Singapore's local breakfast culture through plush toy representations of Kopi, Kaya Toast, and other iconic items. Organized by Play Nation for SG60, the event provides a retro Kopitiam experience and includes additional merchandise and promotional offers.
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