Kickstarter vs Indiegogo - Which is the BETTER Crowdfunding Platform?

Key Concepts:

• Crowdfunding Platforms: Kickstarter and Indiegogo
• Funding Types: All or Nothing, Keep What You Raise
• Campaign Goal
• Platform Flexibility
• Rules and Restrictions

Funding Types: Kickstarter vs. Indiegogo

The primary distinction between Kickstarter and Indiegogo lies in their funding models. Kickstarter primarily uses an "all or nothing" funding approach. This means that if a campaign sets a funding goal (e.g., $10,000) and fails to reach or exceed that goal by the campaign's deadline, the campaign creator receives none of the pledged funds. Indiegogo, on the other hand, offers both "all or nothing" and "keep what you raise" funding options, providing greater flexibility to campaign creators. This flexibility is a recurring theme when comparing the two platforms. Indiegogo is generally more flexible, while Kickstarter is more rigid and has stricter rules.

All or Nothing Funding (Kickstarter)

In the "all or nothing" model, if a campaign aims to raise $10,000 and only raises $9,999, the campaign creator receives $0. The funds are returned to the backers. This model is designed to protect backers by ensuring that projects are only funded if they have sufficient capital to be completed successfully.