Không khí mua sắm Tết sôi động khắp Trung Quốc | VTV24

Key Concepts

• Tết Consumption Events: Organized events combining shopping, food, performances, and cultural experiences for the Lunar New Year.
• Lunar New Year Symbolism: Use of zodiac animal imagery (in this case, the upcoming year’s animal) in decorations and gifts.
• Cultural Experience Integration: Combining shopping with traditional cultural activities like calligraphy.
• Domestic Consumption Recovery: The resurgence of internal consumer spending as a driver of economic growth.
• Regional Variations: Differences in Tết traditions and product offerings across different Chinese cities (Xi'an, Guangzhou, Nanning).

Regional Tết Consumption Events in China

The local governments of Shaanxi province have organized over 150 themed consumption events centered around the Tết (Lunar New Year) holiday. These events are designed to integrate shopping with a variety of cultural experiences, including food, artistic performances, and traditional folk culture. This initiative aims to stimulate domestic consumption and contribute to economic growth.

Tết Shopping Trends: Xi'an Example

In Xi'an, the Tết fair showcased a particularly popular exhibit featuring decorations and souvenirs bearing the image of the zodiac animal for the upcoming year. This area attracted a significant number of young people. A shopper interviewed stated, “Tôi mua rất nhiều đồ mang hình con giáp như câu đối, đen lông và bao lì xì. Ở đây có đủ mọi thứ cần thiết, rất tiện lợi.” (I bought a lot of items with the zodiac animal image, like couplets, paper cuttings, and red envelopes. Everything you need is here, it’s very convenient.) This highlights the strong demand for traditional Tết items and the convenience offered by these centralized fairs.

Floral Markets and Regional Specialties: Guangzhou & Nanning

The cities of Guangzhou and Nanning are experiencing vibrant activity in their Tết flower markets. These markets feature a wide selection of auspicious flowers, including orchids (lan hồ điệp), kumquat trees (quất cảnh), and other blooms believed to bring good luck for the new year. These floral offerings cater to the demand for home decorations during the Tết season.

Integrating Culture and Commerce

Many Tết fairs are designed not just as shopping venues, but as immersive cultural experiences. A fair attendee commented, “Không khí ở đây rất nóng nhiệt. Tôi vừa mua sắm hàng Tết, vừa xem biểu diễn, lại còn được thầy đồ viết câu đối, cảm giác thực sự rất thích.” (The atmosphere here is very lively. I’m shopping for Tết goods, watching performances, and even getting couplets written by a calligrapher – it’s a really great feeling.) The inclusion of traditional artisans, such as calligraphers (thầy đồ), adds a unique cultural dimension to the shopping experience.

Economic Impact and Future Outlook

The surge in Tết shopping, observed across both traditional fairs and modern shopping centers, reflects a strong recovery in domestic consumption. This trend is increasingly recognized as a crucial factor in driving China’s economic growth in the early part of 2026. The events demonstrate the growing role of consumer spending in the overall economic landscape.

Technical Terms & Vocabulary

• Câu đối (Couplets): Traditional poetic verses written on red paper, displayed during Tết for good luck.
• Đen lông (Paper cuttings): Intricate designs cut from paper, often depicting zodiac animals or auspicious symbols.
• Bao lì xì (Red envelopes): Traditional gifts of money given during Tết, symbolizing good luck and prosperity.
• Lan hồ điệp (Orchids): A popular flower often displayed during Tết for its beauty and symbolism.
• Quất cảnh (Kumquat trees): A small tree bearing kumquat fruit, symbolizing prosperity and good fortune.
• Thầy đồ (Calligrapher): A traditional artisan skilled in Chinese calligraphy.

Synthesis

The organized Tết consumption events across China, particularly in Shaanxi, Guangzhou, and Nanning, demonstrate a deliberate effort to stimulate domestic spending and leverage cultural traditions. The integration of shopping with cultural experiences, the popularity of zodiac-themed goods, and the vibrant flower markets all point to a strong recovery in consumer confidence and a growing recognition of the importance of internal demand in driving economic growth. These events are not merely commercial activities, but also serve as platforms for preserving and promoting Chinese cultural heritage.