It's About to Get Ugly...
By Bravos Research
Key Concepts
- Inflation Rate vs. Commodity Prices: A divergence between the official US inflation rate (CPI) and the prices of key commodities, indicating that while reported inflation has cooled, the cost of raw materials remains significantly elevated.
- Consumer Price Index (CPI): A measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services.
- Commodity Index: An index tracking the prices of essential raw materials like oil, wheat, natural gas, and soybeans.
- Shelter Inflation: Inflation related to housing costs, a significant component of the CPI.
- Energy Inflation: Inflation related to energy prices, particularly oil and gasoline, known for its volatility and broad economic impact.
- Cost of Living Gap: The disparity between the rise in the cost of living (driven by high prices of goods and services) and the slower increase in wages.
- Gold as an Inflation Hedge: The historical and current trend of gold prices increasing during periods of high inflation or expected inflation.
- Interest Rates and Home Prices: The inverse relationship between mortgage rates and home prices, where rising rates tend to depress home prices and falling rates tend to boost them.
- OPEC and Non-OPEC Oil Production: The combined output of oil from both cartel and non-cartel countries, influencing global supply and prices.
- Financial Markets vs. Real Economy: The contrast between the performance of financial assets (stocks, investments) and the underlying economic conditions affecting everyday people.
Divergence of Inflation and Commodity Prices
The video highlights a significant divergence between the US inflation rate and the prices of key commodities, a phenomenon not seen in over a decade. While the US inflation rate has reportedly fallen to around 3%, the index of commodity prices (including oil, wheat, natural gas, and soybeans) remains approximately 50% higher than pre-pandemic levels. This suggests that the official inflation figures may not fully reflect the persistent increase in the cost of raw materials that underpin many goods and services.
Real-World Price Increases
Specific examples illustrate the impact of this divergence on everyday items and major purchases:
- Milk: Increased from roughly $3 per gallon pre-pandemic to $4, a 30% rise.
- Eggs: A dozen eggs, which cost $1.50 in 2020, now average around $4, a 200% increase.
- New Cars: The average price has risen from $37,000 pre-pandemic to $49,000.
- Homes: The average home price has climbed from $320,000 to $420,000.
These figures indicate that while the yearly rate of consumer price inflation might be at 3%, the actual cost of many essential goods and assets remains substantially higher.
Historical Parallels: The 1970s Inflation Spike
The current situation is compared to the period around 1971, when the US experienced a large inflation spike that initially cooled down but then stalled at 3% before accelerating again, leading to a severe inflationary wave.
- 1971-1982 Inflation Impact:
- Home prices tripled, from $20,000 to $70,000.
- Gasoline prices quadrupled, from 30 cents per gallon to $1.20.
The video suggests that a similar scenario today could severely impact average Americans already struggling with post-pandemic inflation.
Gold as a Leading Indicator
Gold, widely recognized as an inflation hedge, has more than doubled in price over the last two years. This surge is seen by some as a precursor to renewed inflation, mirroring its behavior in 1971 when gold prices rose before inflation escalated from 3% to 15%. Recent price increases in specific items like bananas (7%), beef and veal (14.7%), and coffee (18.9%) are cited as further evidence, though tariffs are acknowledged as a contributing factor.
Decomposing the Consumer Price Index (CPI)
To understand why the official inflation rate is reported at 3% despite these price increases, the CPI is broken down into its components:
- Goods Section: Tariffs have begun to contribute to inflation in this section, which was negligible in early 2025. However, the goods section is a relatively small proportion of the overall CPI and rarely a significant driver of inflation.
- Shelter Component: This is the largest component of the CPI and has been a major contributor to elevated inflation over the past three years. However, recent contributions from shelter inflation have decreased compared to 2023.
- Reason for Decrease: Inflation-adjusted home prices have been steadily declining over the last couple of years.
- Future Outlook for Shelter Inflation: Shelter inflation is expected to pick up only when mortgage rates begin to fall. Currently, average mortgage rates, shifted forward by a year and a half, suggest that home prices will likely continue to struggle until at least early 2027. This component is therefore likely to continue shrinking, dragging overall inflation lower.
- Energy Component: This is the most volatile component of the CPI and the real month-to-month determinant of inflation. Its price is heavily influenced by oil prices, which are subject to rapid shifts in supply and demand.
- Impact of Energy: A 50% jump in gasoline prices, for instance, increases transportation and manufacturing costs, as well as personal travel expenses, leading to higher prices across goods and services.
- Current Energy Outlook: Oil prices are currently declining due to weak global economic demand and record-high oil production from both the US and OPEC countries (totaling 85 million barrels per day). This combination of high supply and low demand suggests lower energy prices, which will likely continue to drag overall inflation lower.
Conclusion on Inflation Trajectory
Based on the analysis of CPI components, the video concludes that inflation is unlikely to skyrocket. Instead, it is more probable that inflation will continue to trend lower in the coming months, driven by declining shelter and energy costs.
Implications for Consumers and Financial Markets
The current economic landscape presents a stark contrast for consumers and financial markets:
-
For the Average American:
- Cost of Living Gap: Home prices are 50% above pre-pandemic levels, basic commodities are 100% higher, while wages have only risen by 25%. This "cost of living gap" has burdened consumers for four years.
- Outlook: Even with slowly trending lower prices, it will take time to close this gap. The positive aspect is that there are no signs of the gap widening further.
-
For Financial Markets:
- Corporate Performance: Corporate profit margins and revenues are at all-time highs, leading to a significant amount of capital ready for reinvestment.
- Investment Incentive: Lower inflation implies lower interest rates, which increases the incentive for institutions and corporations to invest in financial assets.
- Gold's Rise: The recent surge in gold prices is interpreted as a reflection of this massive flow of money into investment vehicles.
- Deteriorating Real Economy vs. Strengthening Financial Market: This trend is expected to continue, with the potential for a significant downturn at an unknown point in the future.
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