Inside Lili Reinhart’s Rituals & The Acne-Safe Ideas Behind Personal Day | Forbes Talks Shop

Key Concepts

• Personal Day: Lily Reinhardt's acne-safe beauty brand.
• Adapalenoid Serum: A new product from Personal Day, gentle for those sensitive to retinol, targeting post-breakout spots.
• Acne-Triggering Ingredients: Ingredients that can exacerbate acne, which Personal Day aims to avoid in its formulations.
• Non-Comedogenic: A term referring to products that do not clog pores.
• Blackhead Melting Nose Strips: A viral TikTok product from Personal Day that dissolves pore impurities.
• Hypochlorous Spray: A product that kills bacteria, used by Lily for its anti-breakout properties, especially during travel.
• Routine & Rituals: The daily habits and practices that help Lily manage her busy schedule.
• Creativity & Collaboration: Lily's approach to brand building, emphasizing teamwork and inspiration from others.
• Mindfulness & De-stressing: Techniques Lily uses to manage stress and maintain balance.
• "This or That" Game: A segment exploring Lily's preferences on various topics.

Personal Day: The Acne-Safe Beauty Brand

Lily Reinhardt discusses the genesis and philosophy behind her beauty brand, Personal Day. The brand was founded out of a personal need for skincare products that are safe for acne-prone and sensitive skin. Reinhardt initially hesitated to enter the beauty market due to its crowded nature and her own skepticism towards celebrity brands. However, the opportunity to create a niche by developing products free from acne-triggering ingredients, from formulation to packaging, became a compelling reason to launch Personal Day. The brand's mission is to offer effective skincare solutions that address specific concerns without exacerbating them.

Product Highlights and Successes

• Adapalenoid Serum: A new, gentle serum designed for individuals who cannot tolerate retinol. It is formulated to help with post-breakout redness and skin renewal, aptly named "Just Like New."
• Blackhead Melting Nose Strips: These strips gained significant traction on TikTok for their ability to dissolve dirt and oil in pores within 10 minutes, making extraction easier.
• Award-Winning Products: Personal Day has achieved notable recognition within its first year of launch, including an Allure award for its cleanser and an L award for its pimple patches.
• Brand Philosophy: Reinhardt emphasizes that every product is created with intention, aiming to meet consumer needs and "level up" existing market offerings.

Lily Reinhardt's Daily Routines and Productivity Tools

Reinhardt shares insights into her daily routines, highlighting how she balances her demanding roles as an actress and entrepreneur.

Morning Rituals

• Waking Up: Often woken by her dog, allowing for a less abrupt start to the day.
• Beverages: Prefers iced oat lattes in warmer months and cappuccinos in the fall. On the day of the interview, she had a Coke as her first beverage due to sleeping in.
• Initial Activities: After waking, she lets her dog out, washes her face, brushes her teeth, spends time with her dog, and then engages with her phone for work-related communication.
• Pace: Acknowledges a preference for slow mornings but often finds herself responding to emails immediately upon waking. She consciously takes moments throughout the day to "catch her breath."

Workday Transition and Productivity

• Varied Schedule: Her workday is dynamic, involving in-person meetings in Los Angeles, Zoom calls, phone calls, and script reading.
• Calendar App: Relies heavily on her phone's calendar app for planning and organization, emphasizing that she manages her own schedule. This is attributed to her Virgo nature and a personal need for control over her planning.
• Essential Tools:
  • Phone Charger: Crucial due to an older phone with battery issues.
  • Laptop: Carried as a "safety blanket" for script emergencies and for conducting Zoom calls, as she dislikes using her phone for them.
  • Personal Day Lip Balm: An indispensable item carried everywhere.

Power Style and Meeting Attire

• Zoom Meetings: Prefers comfort, often wearing sweatpants on the bottom with a nice sweater on top, ensuring she doesn't stand up during calls.
• In-Person Meetings: Favors a "business casual" aesthetic, typically a button-down shirt, jeans, and flats, which makes her feel confident. She notes this fulfills a childhood aspiration.

Travel Essentials and Habits

Reinhardt details her must-have items and preferences when traveling.

Travel Necessities

• Hypochlorous Spray: Used multiple times a day for its antibacterial properties, particularly beneficial for travel to prevent breakouts.
• Comfort Items: Travels with a neck pillow and jacket for comfort on planes, creating a "cocoon."
• Plane Preferences: Prefers to sleep on planes and dislikes being disturbed. She only wants to be informed upon landing. She is a good sleeper on planes, even without sleep aids.

Packing Style

• Disorganized Packer: Admits to being not very organized, taking a week to unpack from a previous trip. She dislikes packing and unpacking, often resorting to last-minute packing and stressing before airport departures.
• Notes App for Reminders: Uses her notes app to create packing lists and reminders.

Creativity and Stress Management

Reinhardt discusses her approach to creativity and how she manages stress.

Fostering Creativity

• Team Collaboration: Attributes much of her brand's creativity to her team, particularly the young women she surrounds herself with. She values a collaborative environment where ideas are shared and built upon.
• Taking Breaks: Believes in stepping away from a problem and returning to it later to find solutions, rather than forcing an immediate answer. This is a learned behavior to combat an "OCD thing" of needing immediate solutions.

De-stressing and Unwinding

• Nature: Finds solace in nature, utilizing her backyard view and spending time outdoors with her dog to reconnect with the bigger picture.
• Reading: Reads scripts for work, which has made leisurely reading less appealing.
• Doom Scrolling/TikTok: Uses TikTok as a form of unwinding, finding it entertaining and a source of joy and laughter.
• Evening Routine:
  • Movies: Enjoys watching movies at the end of the day.
  • Face Masks: Incorporates face masks when needed.
  • Phone Usage: Tries to avoid her phone within 20 minutes of sleeping.
  • Journaling: Practices journaling to release lingering thoughts and quiet an "overactive brain," which helps with sleep. She uses a physical journal.
• Sleep Aids: Uses a white noise app and a fan. When not traveling, she uses an air purifier.

Maintaining Balance and Well-being

Reinhardt shares her strategies for staying balanced amidst her busy life.

Discipline and Fitness

• Lack of Discipline: Self-describes as not being a very disciplined person, especially regarding workouts.
• Seizing Opportunities: Takes advantage of "second winds" or bursts of energy to fit in workouts randomly during the day.

Support Systems

• Family: Values the presence of her mother and connecting with family when on the East Coast. Spending time with her sister also provides grounding.
• Grounded People: Surrounding herself with grounded individuals helps her maintain her own sense of balance.

Sleep Habits

• Early Bedtime: Prefers early bedtimes and recently achieved 13 hours of sleep, which she considers a significant accomplishment.

"This or That" Game: Preferences and Insights

This segment reveals Reinhardt's personal preferences across various categories.

• Morning Person or Night Owl: Afternoon person, as she dislikes waking up early and staying out late.
• Coffee or Tea: Coffee.
• Sweet or Savory Breakfast: Savory.
• Notebook and Pen or Digital App: Notebook and pen for journaling; notes app for work-related ideas.
• Pen Preference: Likes gel pens that leave a lot of ink.
• Pilates Class or Strength Training: Reformer Pilates.
• Weekends Unplugged or Weekends Catching Up: Weekends unplugged, with catching up done during the week at night.
• Big City Energy or Nature Retreat: Nature retreat when possible, but lives in a big city.
• Road Trip or Direct Flight: Direct flight, as layovers cause anxiety.
• Long Walk or Intense Activity: Intense activity, such as a physically active escape room, which she considers her cardio.
• Heels or Flats: Flats.
• Tailored Suit or Classic Black Dress: Suit, though acknowledges that not all suits work for her.
• Expensive Nighttime Skincare Routine or Short and Simple: Short and simple, typically around four products.

Conclusion

Lily Reinhardt's conversation on Forbes Talks Shop offers a detailed look into her multifaceted career and personal life. Her journey from actress to entrepreneur with Personal Day is driven by a genuine desire to address unmet needs in the skincare market, focusing on acne-safe and sensitive-skin-friendly formulations. Her productivity is underpinned by meticulous planning, essential tech tools, and a pragmatic approach to her varied schedule. Reinhardt emphasizes the importance of collaboration, mindful breaks, and self-care rituals, including nature, journaling, and movie nights, to maintain balance. The "This or That" segment further illuminates her practical and comfort-oriented preferences. Ultimately, her success stems from intentionality, a collaborative spirit, and a commitment to creating products and routines that genuinely serve her and her community.