Inside Aston Martin Q: Where Dream Cars & Custom Builds Come To Life | Cars & Bikes | Forbes Life

Key Concepts:

• Aston Martin Q New York: Bespoke customization atelier and showroom.
• Bespoke: Custom-made to the client's specifications.
• Vanquish Volante: Aston Martin's fastest road production convertible.
• 50ft Rule: All materials should appear genuine from 50 feet away.
• LED Screen: High-resolution display for visualizing car customization.

Aston Martin Q New York: Bespoke Customization

Aston Martin Q New York functions as both an atelier and showroom, offering bespoke customization services reminiscent of James Bond's "Q" branch. The goal is to create a deep emotional connection between the client and their vehicle, ensuring the car is built to the highest standards and stands the test of time. Aston Martin aims to accommodate client requests as much as possible, provided they don't compromise quality or corporate identity.

Unique Vehicles and Unveiling Events

The showroom features rare and unique vehicles, such as the Vantage, DBX, and the Valiant (1 of 38 in the world). Aston Martin also hosts unveiling events to showcase new models to clients, emphasizing the importance of client opinions.

Vanquish Volante: Performance and Design

The Vanquish Volante, meaning "flying" in Italian, is Aston Martin's fastest road production convertible. Key features include:

• Doors that open at a 12-degree angle and stay open independently.
• 824 brake horsepower.
• 738 lb-ft of torque.
• Robust ZF transmission designed to handle the power and torque.

Handcrafted Quality and the "50ft Rule"

Aston Martin vehicles are hand-built, taking approximately 250 hours each. The badges are handcrafted by Vons, using a hand-enameled process. Aston Martin adheres to a "50ft rule," ensuring all materials appear genuine from 50 feet away.

Customization Visualization with High-Resolution LED Screen

Aston Martin Q New York utilizes a 35x10 ft LED screen to visualize car customization. There are only 20 screens with this resolution in the world, and only two are designed for Aston Martin (the other is at headquarters in Gaydon). The screen allows clients to see how different colors and environments affect the car's appearance. For example, the ultramarine black color appears as a dark navy in certain environments.

Building Client Relationships

The flagship store aims to provide an experience that dealerships often cannot replicate. By catering to the client's needs and bringing them into the customization process, Aston Martin solidifies the client relationship.

Conclusion

Aston Martin Q New York offers a unique and immersive experience for clients seeking bespoke customization. The combination of rare vehicles, unveiling events, handcrafted quality, and advanced visualization tools creates a strong emotional connection between the client and the brand.