Ini Yang Perlu Diperhatikan Sebelum Iklan Pakai Instagram Ads (Boost Post)

Key Concepts

Instagram Boost Post, Facebook Ads, Funnel Testing, Brand Building, Online Store, Rebranding, Dropshipping, Profile Visit, Link Click, Direct Message (DM), Instagram Optimization, Customer Trust, Digital Asset, Long-Term Business.

Instagram Boost Post: Mitos and Realities

The video addresses the common misconception that Instagram Boost Post is ineffective for advertising, often labeled as a waste of money ("boncos"). It emphasizes that results vary significantly based on several factors and warns against blindly accepting opinions without personal testing.

Differentiating Facebook Ads and Instagram Ads

The video clarifies the difference between Facebook Ads and Instagram Ads:

• Facebook Ads: Managed through Ads Manager (desktop or mobile), can appear on both Facebook and Instagram platforms.
• Instagram Ads (Boost Post): Managed directly through the Instagram app (mobile only), appears exclusively on Instagram.

Instagram Ads Objectives

Instagram Ads offer three primary objectives:

1. Profile Visit: Drives traffic to the Instagram profile.
2. Link Click: Directs users to an external URL (website, landing page, etc.).
3. Direct Message (DM): Encourages users to initiate a conversation via DM or WhatsApp.

The video notes that Profile Visit and DM are the most commonly used objectives, while Link Click is less frequent and often better achieved through Profile Visit ads.

Is Instagram Boost Post Effective?

The effectiveness of Instagram Boost Post depends on several variables:

• Industry and Product: Different products require different strategies and funnels.
• Instagram Optimization: A poorly optimized Instagram profile can negatively impact ad performance.
• Funnel Testing: Testing different funnels (Instagram, landing page, WhatsApp) is crucial to determine the most effective approach for a specific product.

The speaker shares personal experiences where Instagram Boost Post yielded excellent results for some brands but failed for others.

Ideal Use Cases for Instagram Boost Post

Instagram Boost Post is particularly suitable for:

• Brand Building: Increasing brand awareness and recognition.
• Online Stores: Driving traffic and sales to an online store.
• Rebranding: Establishing a new brand identity.

It is generally less effective for dropshipping, where direct advertising to a landing page is often more efficient.

Case Studies and Examples

• Local Brand Success: A local brand achieved significant success (7-8 billion in sales) over 2-3 years using only Instagram Boost Post, directing traffic from profile visits to a Shopee marketplace.
• Property Sales: The speaker generated 3,000-4,000 leads and rapidly increased followers for a property business using Boost Post.
• Souvenir and Convection Businesses: Some clients in the souvenir and convection industries achieved excellent results with Boost Post.
• Herbal Products: Testing revealed that landing pages outperformed Instagram Boost Post for herbal product sales.
• Online Classes: Landing pages proved more effective than Instagram Boost Post for driving sales of online classes.

Reasons for Poor Performance

The video identifies common reasons why Instagram Boost Post may fail:

1. Unattractive Instagram Profile: A poorly designed or incomplete Instagram profile can deter potential customers. Key issues include:
   • Limited or unappealing content
   • Low follower count
   • Unclear bio
   • Lack of social proof
2. Unsuitable Funnel: The product may be better suited to a direct funnel (landing page or WhatsApp).

Instagram Boost Post Funnel

The typical Instagram Boost Post funnel involves the following steps:

1. User sees sponsored ad: The ad appears in the user's Instagram feed.
2. User clicks "Visit Instagram Profile": The user is directed to the brand's Instagram profile.
3. User interacts with the profile: The user may:
   • Send a DM or comment on a post
   • Like, share, or save content
   • Follow the account
   • Click the link in the bio
4. User takes desired action: Clicking the bio link can lead to:
   • WhatsApp
   • Landing page
   • Marketplace (e.g., Shopee, Tokopedia)

Optimizing the Instagram Profile

The video emphasizes the importance of optimizing the Instagram profile to build trust and encourage conversions. Key elements include:

• Profile Picture: A clear and professional profile picture.
• Bio: A concise and informative bio that explains the brand's value proposition.
• Content: High-quality, engaging content that showcases the product or service.
• Follower Count: A reasonable follower count (at least 1,000) to establish credibility.
• Feed Design: A visually appealing and consistent feed design.

Step-by-Step Guide to Creating an Instagram Boost Post

The video provides a brief overview of the process of creating an Instagram Boost Post:

1. Select a post to boost.
2. Click the "Boost Post" button.
3. Choose an objective (Profile Visit, Website, or DM).
4. Define the target audience (automatic or custom).
5. Set the budget and duration.
6. Review and submit the ad.

Advantages of Instagram Boost Post

• Simplicity: Easier to set up and manage compared to Facebook Ads.
• Multiple Benefits: Can drive traffic, increase followers, generate leads, and boost sales.
• Brand Building: Enhances brand awareness and credibility.

Building a Long-Term Digital Asset

The video encourages viewers to invest in building their Instagram presence as a long-term digital asset. This involves creating valuable content, engaging with followers, and optimizing the profile for conversions.

Rebranding and White Labeling

The video suggests that even without a proprietary product, one can create a brand by sourcing products from suppliers (e.g., Shopee) and rebranding them under a unique brand name.

Conclusion

Instagram Boost Post can be a powerful advertising tool when used strategically. Its effectiveness depends on factors such as the product, target audience, Instagram profile optimization, and funnel design. By testing different approaches and focusing on building a strong brand presence, businesses can leverage Instagram Boost Post to achieve significant results. The key takeaway is that a well-optimized Instagram profile acts as a "shopfront," and its quality directly impacts customer trust and conversion rates.