I finally figured out how to get my videos from frame.io directly into the correct Facebook ad

Key Concepts

• Frame.io: A cloud-based video review and collaboration platform.
• Make.com (formerly Integromat): An automation platform used to connect different apps and services.
• AirTable: A spreadsheet-database hybrid used for organizing and logging data.
• Ad Account: A platform-specific (e.g., Facebook Ads, Google Ads) account used for running advertising campaigns.
• Automation Workflow: A series of automated actions triggered by a specific event.
• Asset ID: A unique identifier for a specific creative asset (video).

Automation Workflow: Frame.io to Ad Account Upload

The core of this automation focuses on streamlining the process of uploading approved video assets from Frame.io directly into their corresponding advertising accounts. The system is triggered by a status change within Frame.io – specifically, when a video asset’s status is updated to “Approved.” This change initiates a series of automated actions within Make.com.

The workflow leverages the project labeling system within Frame.io. Projects are organized and named according to the client’s name, which directly corresponds to the name of the associated ad account. This naming convention is crucial for the automation’s functionality.

Step-by-Step Process

1. Frame.io Status Change: A video asset in Frame.io is marked as “Approved.”
2. Make.com Trigger: This status change triggers an event in Make.com.
3. Data Extraction: Make.com extracts relevant data from the Frame.io asset, including the video file itself, the creative name, and the project (client) name.
4. Ad Account Identification: Make.com uses the client/project name from Frame.io to identify the correct ad account.
5. Asset Upload: The video asset is automatically uploaded into the identified ad account.
6. AirTable Logging: Simultaneously, data about the uploaded asset – including the creative name, client/ad account name, creative type, asset ID, and thumbnail URL – is logged into an AirTable database. This logging is facilitated by a formula within AirTable that matches the ad account name to the Frame.io folder name. The formula effectively retrieves the corresponding ad account ID.

AirTable Integration & Bulk Ad Launching

AirTable serves as a central repository for all uploaded creative assets. The database structure allows for easy selection and organization of creatives. The speaker highlights that this setup simplifies the process of launching ads in bulk. By having all assets logged and readily accessible in AirTable, users can quickly select the desired creatives and initiate ad campaigns.

Benefits & Time Savings

The primary benefit of this automation is significant time savings for the client. Previously, uploading videos to ad accounts would have been a manual process. Now, it’s reduced to a single click – approving the video within Frame.io. The speaker states, “This process is going to save this client so much time because all they have to do is click approve whenever a video is approved and it'll automatically be uploaded into the corresponding ad account within seconds.”

Scalability & Adaptability

The speaker emphasizes that this workflow isn’t limited to Frame.io. The core principle – automating asset uploads based on status changes – can be applied to other cloud storage platforms like Google Drive and Dropbox. The key is establishing a consistent naming convention and utilizing an automation platform like Make.com to connect the different services.

Notable Quote

“You want your creative assets to be uploaded into your ad accounts without any headache.” – This statement encapsulates the primary goal of the automation: to eliminate manual effort and streamline the ad creation process.

Toolkit Availability

The speaker has developed this automation as part of a larger toolkit and is currently maintaining a waitlist for access: “I have a wait list going for this toolkit.”

Conclusion

This automation provides a powerful solution for managing and deploying video creatives for advertising campaigns. By integrating Frame.io, Make.com, and AirTable, it eliminates manual upload tasks, reduces errors, and enables faster ad launches. The system’s adaptability and scalability make it a valuable asset for agencies and marketing teams managing a high volume of video content. The reliance on consistent naming conventions and a robust automation platform are key to its success.