I don't think Kohl's should be heavily shorted, its balance sheet isn't that bad, says Jim Cramer

CNBC TelevisionAbout 3 min readJul 23, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Short Position: The practice of selling borrowed shares with the expectation of buying them back at a lower price.
  • Float: The number of shares available for trading in the open market.
  • Short Squeeze: A rapid increase in the price of a stock that occurs when short sellers are forced to cover their positions, often triggered by coordinated buying.
  • Wall Street Bets: A subreddit community known for its high-risk, high-reward investment strategies, often involving meme stocks and short squeezes.
  • Meme Stocks: Stocks that have gained popularity and seen rapid price increases due to social media hype and online communities.

Kohl's Stock Surge: The Short Squeeze Narrative

The primary driver behind Kohl's stock surge of nearly 38% was not attributed to its partnerships with Sephora or Amazon, nor to its Kohl's Cash program or store brands. Instead, the surge was attributed to a significant short position in Kohl's stock, nearing 50% of the float. This high short interest made Kohl's vulnerable to a short squeeze orchestrated by buyers coordinating online, particularly through Reddit's Wall Street Bets community.

The Logic Behind the Short Squeeze

The argument presented is that Kohl's balance sheet, while not exceptional, does not warrant such a heavily shorted position. The fundamentals of the company, including its earnings calls, are deemed not terrible. The high short interest is considered "moronic" and reminiscent of the GameStop short squeeze in 2021, where social media-driven buying overwhelmed hedge funds that were shorting the stock.

Comparison to GameStop

The situation with Kohl's is directly compared to the GameStop short squeeze of 2021. In both cases, hedge funds were heavily shorting a stock, only to be caught off guard by coordinated buying from retail investors on social media platforms like Wall Street Bets. The implication is that the hedge funds should have learned from the GameStop experience and avoided a similar situation with Kohl's.

The Role of Social Media

Social media, specifically Reddit's Wall Street Bets, is highlighted as the catalyst for the potential short squeeze. The community's ability to coordinate buying activity and target heavily shorted stocks is emphasized as a significant factor in driving up the price of Kohl's stock. The term "memesters" is used to describe the individuals who bought into the short-busting effort, further emphasizing the role of online communities and meme culture in influencing stock prices.

Conclusion

The main takeaway is that the surge in Kohl's stock price was primarily driven by a short squeeze, fueled by a high short interest and coordinated buying activity on social media. The situation is presented as a cautionary tale for hedge funds that heavily short stocks without considering the potential for social media-driven short squeezes, drawing parallels to the GameStop saga. The speaker views the heavy shorting of Kohl's as unwarranted and a misjudgment by the hedge funds involved.

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