I blame analysts, shorts for keeping investors out of Apple's stock, says Jim Cramer
By CNBC Television
Here's a detailed summary of the provided YouTube video transcript:
Key Concepts
- Apple's Product Dominance: The core argument is that Apple's consistent delivery of beloved, high-quality products is the primary driver of its stock's long-term success, overriding negative analyst sentiment.
- "Own, Don't Trade" Philosophy: Cramer advocates for long-term ownership of strong companies like Apple, contrasting it with short-term trading which he argues leads to missed opportunities and losses.
- Analyst Skepticism vs. Reality: The transcript highlights how many Wall Street analysts have historically underestimated Apple, focusing on negative data points (departures, China sales, incremental updates) that proved to be "canards."
- iPhone 17 Series Success: The recent iPhone 17 series, particularly the "iPhone air," is presented as a significant hit, with features like an auto-adjusting selfie sensor and effective pricing strategies (considering trade-in values and carrier subsidies) contributing to its success.
- Apple's Ecosystem and Install Base: The massive install base of 1.5 billion iPhones is a key asset, enabling lucrative deals like Google's $20 billion payment for default search engine status and potential future AI partnerships.
- AI Monetization Potential: Cramer speculates that Apple could leverage its dominant position to have AI companies pay it for default AI integration on iPhones, similar to the Google search deal.
- Disney's Potential Turnaround: The discussion touches on Disney, with Cramer suggesting it's a good buy at current levels, especially given increased reliance on theme parks and potential for a positive earnings report.
- Adobe's Competitive Landscape: Adobe is mentioned as facing strong competition, making a comeback less certain despite stock price declines.
Main Topics and Key Points
1. Apple's Enduring Strength and "Own, Don't Trade" Strategy
- Core Argument: Jim Cramer consistently advocates for owning Apple stock ("own Apple, don't trade it") because the company consistently produces the "most beloved products on earth." This inherent product strength, he argues, makes it a long-term winner, despite numerous "bears" and "haters."
- Stock Performance: Apple's stock surged significantly, buoyed by "hefty research reports" from three different analysts. This rally helped lift the broader market, with the Dow gaining 516 points, the S&P 500 up 1.07%, and the Nasdaq up 1.37%.
- Missed Opportunities: Cramer emphasizes that investors who "flit in and out" of Apple stock miss these significant upward moves, often selling at the bottom and buying at the top. He suggests that following his show, the CNBC Investing Club, or his book "How to Make Money in Any Market" would have provided the edge to capture these gains.
- Product-Driven Success: The fundamental thesis is that as long as Apple makes the best products, people will buy them, and the stock will eventually "play catch up."
2. The Success of the iPhone 17 Series and Pricing Strategy
- "Monster Hit": The recently released iPhone 17 series is described as a "monster hit."
- Specific Models and Features:
- iPhone Air: Praised for its lightness, feeling "like a candy bar in your hand" and looking "really cool."
- Selfie Sensor: A key innovation is the auto-adjusting selfie sensor that ensures "nobody gets cut off." Cramer personally experienced this feature when taking selfies with Apple CEO Tim Cook.
- Pricing and Affordability:
- Trade-in Value and Subsidies: Cramer highlights that by factoring in the trade-in value of current iPhones and subsidies from wireless carriers, the price increase for the new models was effectively "no increase."
- Analyst Miscalculations: He contrasts this with many analysts who predicted price increases of "$200 to $300," questioning affordability.
- Carrier Competition: The "providers who were at war with each other" (wireless carriers) are seen as a factor, with the iPhone being a "principal weapon of getting new subscribers."
3. Debunking Bearish Narratives and Analyst Misconceptions
- "Cottage Industry of Negative Data": Cramer asserts that a significant amount of negative data and commentary surrounding Apple is manufactured by a "cottage industry" designed to push down the stock.
- Specific "Canards" Addressed:
- Programmer Departures: Departures of programmers (some to Meta) were overblown.
- China Sales Weakness: Claims of China sales weakening due to government dislike were dismissed.
- Incremental Updates: The new phones were not merely incremental but "noteworthy."
- Lead Time Issues/Slowing Nonsense: These were also dismissed.
- Tariffs: Mentioned as a factor but not a deal-breaker.
- "Useful Idiots for Short Sellers": Cramer labels some of these negative sources as "unwitting, useful idiots for the short sellers."
- Apple's Response: He quotes an analyst stating, "Apple is on a mission to silence its critics."
- Future Growth Catalysts:
- Siri Launch: A new Siri could launch in March.
- Hardware Expansion: Apple is poised to expand its hardware lineup with a touchscreen home hub, cameras, a tabletop robotic assistant, and even a mobile robot for the home.
- Earnings Estimates: Three analyst reports suggested Wall Street's earnings estimates were likely too low, not just for the current year but for future years. This explains why the P/E multiple might appear high but could decrease with actual earnings.
- Service Revenue Growth: Evercore's tactical buy call highlighted the potential for Apple's service revenue to continue growing at a "double-digit clip."
- Foldable Phone Anticipation: Loop's upgrade anticipates a foldable phone in September of next year.
4. The Power of Apple's Brand and Install Base
- "Most Loved Companies": Apple is described as "one of the most loved companies in the world," a factor not easily quantifiable in spreadsheets.
- Massive Install Base: With "1.5 billion iPhones in use," the company has an unparalleled customer base.
- Product Adoration: Apple products are "adored," leading to long lines for phone launches globally, a phenomenon that "means nothing to the analysts, but it should mean everything to you."
- Google Search Deal: The fact that Google pays Apple "more than $20 billion" to be the default search engine is a testament to Apple's leverage. This deal was blessed by a federal judge.
- AI Monetization Hypothesis: Cramer posits that Apple could replicate this success with AI. Instead of spending billions on AI development, companies behind chatbots might pay Apple for default integration on iPhones. He estimates this could open bidding at "$30 billion" annually, leading to "fabulous gross margins" for Apple at no cost.
- Distinguishing Factor: With few distinguishing factors among chatbots, becoming Apple's "AI conduit" is seen as the only way for AI companies to justify their spend.
5. Other Companies Discussed
- Salesforce: Mentioned in the context of its "genetics" (likely referring to AI/generative AI products) and "agent force platform," which clients like Williams-Sonoma, FedEx, PepsiCo, and Dell are reportedly using to save money and build revenues. Cramer states "nothing's being cannibalized."
- Amazon: Despite a "painful web services outage," Amazon may be "reaching a bottom," as indicated by its stock going up on bad news.
- Adobe: Cramer believes Adobe is different from Salesforce. While the stock has fallen significantly, he is hesitant to "pull the trigger" due to "very powerful competition."
- Disney: Robert from New York asks about Disney. Cramer believes the stock is "good at this level" and should be owned before the November earnings report, citing increased dependence on theme parks and good management changes. He expresses a desire for the stock to reach "$120" or "$121."
Step-by-Step Processes, Methodologies, or Frameworks
- Cramer's Investment Philosophy:
- Identify Companies with Superior Products: Focus on companies that consistently deliver highly desirable products.
- Embrace Long-Term Ownership: "Own, don't trade" these strong companies.
- Ignore Short-Term Negativity: Disregard the "cottage industry" of negative analyst reports and media commentary.
- Leverage Install Base and Ecosystem: Recognize the value of a large customer base and integrated services.
- Anticipate Future Monetization: Look for opportunities where dominant companies can leverage their position for new revenue streams (e.g., AI).
- Analyzing Apple's Value:
- Assess Product Quality and Demand: Observe product launches, customer reception, and market penetration.
- Factor in Trade-in and Subsidies: Understand the true cost to consumers, not just the sticker price.
- Evaluate Carrier Relationships: Recognize how carriers use phones to gain subscribers.
- Consider Install Base Value: Quantify the revenue generated from existing users (e.g., Google search deal).
- Project Future Revenue Streams: Speculate on how new technologies (AI) can be monetized through the existing ecosystem.
Key Arguments or Perspectives Presented
- Argument: Apple's stock performance is fundamentally driven by its product innovation and customer loyalty, not by short-term analyst sentiment or negative news cycles.
- Evidence: The consistent success of Apple products, the massive install base, the surge in stock price following positive analyst reports that acknowledged these fundamentals, and the historical pattern of analysts underestimating the company.
- Argument: Short-term trading of strong stocks like Apple is detrimental to investor returns.
- Evidence: Cramer's observation that traders "can't take the constant negativity" and end up "trading in at highs and sell it lows," missing significant gains.
- Argument: Apple has significant untapped potential for revenue generation through its dominant platform, particularly in the AI space.
- Evidence: The analogy of the Google search deal, where Google pays Apple billions, suggesting AI companies could similarly pay Apple for default integration.
- Argument: Many analysts and media figures are either biased, irresponsible, or simply poor at their jobs when it comes to covering Apple.
- Evidence: Cramer's strong language calling them "canards," "useful idiots," and suggesting some should be "fired for their poor analysis."
Notable Quotes or Significant Statements
- "You know why I always say own Apple. Don't trade it. Because despite the myriad bears and there are endless haters, this company always comes up with the best there is the most beloved products on earth, and that's why you can't trade it. That's why you must own it." - Jim Cramer
- "As long as Apple makes the best products, people will buy them and the stock will eventually play catch up." - Jim Cramer
- "The bullish facts were all there, but so many people missed the move because there's a whole cottage industry of people pumping out negative data points on Apple." - Jim Cramer
- "All these issues were canards. Most were hatched by people who were unwitting, useful idiots for the short sellers." - Jim Cramer
- "Apple is on a mission to silence its critics." - Analyst quote cited by Cramer
- "While the media is obsessed with AI talent, departures and focus on AI delays, Apple could have the last laugh as the new Siri could be launched in March, and Apple's poised to expand its hardware lineup..." - Analyst quote cited by Cramer
- "Time to sink your teeth into this Apple's multiyear iPhone run." - Loop's upgrade quote cited by Cramer
- "Apple's install base is so large that Google pays them more than $20 billion to be the de facto search engine." - Jim Cramer
- "Why spend hundreds of billions of dollars to develop your own AI... When the companies behind these chatbots may actually pay you for the privilege of being the iPhone default..." - Jim Cramer
- "The owners are the ones who got to participate in today's rally." - Jim Cramer
- "If you use common sense, then it would be easy to own Apple through all the negativity and the owners of Apple that were able to participate in today's rally were not the traders, they were the owners." - Jim Cramer
Technical Terms, Concepts, or Specialized Vocabulary
- Bears/Haters: Investors or commentators who are pessimistic about a stock's prospects.
- Dow, S&P 500, Nasdaq: Major stock market indices representing different segments of the market.
- Pole vaulting: A metaphor for a significant and rapid increase in stock price.
- Trade-in value: The value of an old device when exchanged for a new one.
- Subsidies: Financial assistance provided by companies (e.g., wireless carriers) to reduce the cost of a product.
- Tariffs: Taxes imposed on imported goods.
- Canards: False or unfounded rumors or beliefs.
- Useful Idiots: Individuals who are manipulated to further the aims of others, often unknowingly.
- Short sellers: Investors who sell borrowed shares, hoping to buy them back later at a lower price to profit from the difference.
- P/E Multiple (Price-to-Earnings Multiple): A valuation ratio that compares a company's stock price to its earnings per share.
- Double-digit clip: A growth rate of 10% or more.
- Install base: The total number of a company's products currently in use by customers.
- De facto search engine: The search engine that is effectively used as the default, even if not officially designated as such.
- Monopolist: A person or company that has exclusive control over a commodity or service.
- Chatbots: Computer programs designed to simulate conversation with human users, especially over the internet.
- Gross Margins: The difference between revenue and cost of goods sold, expressed as a percentage.
- Cannibalized: When a new product or service reduces the sales of an existing one from the same company.
- Web services outage: A period when a company's online services are unavailable.
- Catalyst: An event or factor that causes a significant change or action.
- Flight to safety: An investment strategy where investors move their money into assets perceived as less risky during times of market uncertainty.
- Dichotomy: A division or contrast between two things that are or are represented as being opposed or entirely different.
- Doghouse: A state of being unpopular or out of favor.
Logical Connections Between Different Sections and Ideas
The summary flows logically by first establishing Cramer's core thesis about Apple's product-driven strength and his "own, don't trade" philosophy. This sets the stage for discussing the recent surge in Apple's stock, directly linking it to the success of the iPhone 17 series and the effective pricing strategies that countered negative analyst predictions. The transcript then systematically debunks the various bearish arguments that have plagued Apple, presenting them as unfounded "canards." This leads into a discussion of Apple's immense brand power and its massive install base, which Cramer argues are the true drivers of its value and potential for future monetization, particularly in AI. The discussion then briefly touches upon other companies (Disney, Adobe, Salesforce, Amazon) to provide broader market context and contrast different investment scenarios. Finally, the summary concludes by reiterating the core message about owning Apple and the importance of common sense over analyst noise.
Data, Research Findings, or Statistics Mentioned
- Dow Gain: 516 points
- S&P 500 Gain: 1.07%
- Nasdaq Gain: 1.37%
- iPhone Install Base: 1.5 billion
- Google Payment to Apple: More than $20 billion (for default search engine)
- Potential AI Payment to Apple: Estimated opening bid of $30 billion annually.
- Predicted Price Increase for iPhones: $200 to $300 (by some analysts)
Clear Section Headings
- Apple's Enduring Strength and "Own, Don't Trade" Strategy
- The Success of the iPhone 17 Series and Pricing Strategy
- Debunking Bearish Narratives and Analyst Misconceptions
- The Power of Apple's Brand and Install Base
- Other Companies Discussed
Brief Synthesis/Conclusion of the Main Takeaways
The central takeaway is that Apple's consistent delivery of superior, beloved products, coupled with its massive install base and ecosystem, makes it a fundamentally strong long-term investment. Jim Cramer strongly advocates for owning Apple stock rather than trading it, arguing that short-term negativity and analyst skepticism often obscure the company's true value and lead investors to miss significant gains. He highlights the recent success of the iPhone 17 series and its effective pricing, as well as the significant potential for Apple to monetize its platform further, particularly in the burgeoning AI market, by leveraging its dominant position to attract payments from AI developers. The message is to use common sense and focus on fundamental product strength over the noise of Wall Street.
Chat with this Video
AI-PoweredLoad the transcript when you're ready to chat so the initial page stays lighter.
Related Videos

Apple stock hits all-time high with new iPhone release
Fox Business

Forte: Apple still lags when it comes to capitalizing on artificial intelligence
CNBC Television

Apple hits new highs: Why the stock's slump has turned around
Yahoo Finance

Why Jim Cramer says investors should own Apple, not trade it
CNBC Television