How to make AI UGC ads with just a few clicks

Key Concepts

AI Avatars, Arcads, Text-to-Speech, Gesture-Based Avatars, Talking Avatars, Avatar Customization, Script Generation, Voice Selection, Bulk Processing, Custom Avatar Creation, AI Image Generation, Video Editing, Short-Form Content, Sales Training.

AI Avatar Creation and Application

The video demonstrates how to create and utilize AI avatars for various business purposes, such as marketing, sales, and content creation, using the platform Arcads. The core idea is to leverage AI to generate realistic avatars that can deliver messages, promote products, and engage audiences without requiring physical presence or extensive video production.

Arcads Platform Overview

Arcads is presented as a user-friendly platform for creating AI avatar videos. It offers two main types of avatars:

• Gesture-Based Avatars: Used for creating reaction-based videos to grab attention. These require additional editing in tools like CapCut to add captions and B-roll footage.
• Talking Avatars: These avatars can speak scripts provided by the user. Arcads allows pasting scripts (up to 1,500 characters), uploading audio files, or recording audio directly.

Avatar Selection and Customization

Arcads provides a wide selection of pre-made AI avatars, which are realistic representations of real people. Users can:

• Browse and Preview: Hover over avatars to listen to their voice and see their lip-syncing.
• Filter by Demographics: Filter avatars by age, race, and sex to match brand identity.
• Choose Quality Tiers: Select from standard and HD avatars, with exclusive options available on higher-priced plans.

Script Generation and Integration

The video highlights the use of AI, specifically ChatGPT, to generate engaging scripts for the avatars.

• Prompt Engineering: The presenter uses a specific prompt in ChatGPT to analyze their company website (Vertie) and generate a viral hook script for short-form content related to sales training.
• Script Optimization: While Arcads allows for 1,500 characters, the presenter suggests keeping scripts short for maximum impact.
• Text-to-Speech Settings: Arcads allows adjusting speech settings like speed, stability, and similarity. Users can also choose from various voices and languages.

Bulk Processing and Experimentation

Arcads enables users to efficiently create multiple videos with different avatars and scripts.

• Avatar Duplication: Add multiple avatars to a single project to batch-process the same script with different characters.
• Script Variation: Duplicate projects or copy scripts to create slight variations for A/B testing and experimentation.

Custom Avatar Creation

A key feature highlighted is the ability to create custom AI avatars.

• Image Upload: Users can upload their own images (e.g., AI-generated avatars from other platforms) to create unique avatars.
• AI Image Generation: Arcads offers an AI image generation tool where users can describe the desired avatar (e.g., "worker at her desk looking at the camera") and generate images.
• Avatar Personalization: After generating or uploading an image, users can specify the avatar's actions (e.g., "talk with excitement") and select a voice to associate with it.

Video Generation and Editing

The final steps involve generating the video and editing it for optimal engagement.

• Video Generation: Once the avatar, script, and voice are selected, users can generate the video within Arcads.
• Content Moderation: Arcads checks the content for appropriateness before generating the video.
• Post-Production Editing: The presenter recommends using video editing software like CapCut to add transitions, product images, and videos to enhance the final product.

Example: Vertie Sales Training Video

The video showcases an example of an AI avatar video created for Vertie, a sales training company. The avatar delivers a script generated by ChatGPT, highlighting Vertie's AI virtual humans for role-playing and sales simulations.

Quote: "Ever wish your reps could master tough sales calls before they ever pick up the phone? With Vertie's AI virtual humans, they can roleplay high stakes negotiations in ultra realistic simulations, get instant feedback, close skill gaps, and boost revenue, all risk-free, anytime, anywhere."

Conclusion

The video effectively demonstrates the potential of AI avatars for businesses looking to scale their content creation and marketing efforts. By using platforms like Arcads, users can create engaging videos without the need for traditional video production methods. The ability to customize avatars, generate scripts with AI, and bulk-process videos offers significant time and cost savings. The presenter emphasizes the importance of post-production editing to further enhance the videos and drive audience engagement. The main takeaway is that AI avatars provide a scalable and efficient solution for businesses to create compelling video content and reach their target audiences.