How to Make $30K/Client With This Genius Idea

Key Concepts: Sport Courts, Multi-purpose Slab of Concrete, Average Order Value (AOV), Subcontracting, Facebook Marketplace, Meta, Backyard Funhouse, Wow Factor.

Emerging Trend: Sport Courts The speaker identifies a significant shift in backyard amenity trends over the past three to five years. While swimming pools were previously popular, "sport courts" are now the dominant trend. A sport court is defined as a "multi-purpose slab of concrete" that can be customized with tiles or painted lines to facilitate "multiple sports on the same thing," effectively transforming a backyard into a versatile recreational area.

Personal Experience and Cost Discovery The speaker recently installed a sport court at their own home. Initial quotes for the project ranged from $50,000 to $60,000. To mitigate these high costs, the speaker opted to directly source subcontractors, utilizing platforms like Facebook Marketplace to find specialized professionals such as a concrete contractor and a painter. This direct approach successfully reduced the total project cost to approximately $30,000, effectively halving the initial estimates.

Identifying a Business Opportunity This personal experience highlighted a substantial profit margin and a clear business opportunity. The speaker decided to pivot their existing "tree trimming company," which had an "average order value" (AOV) of $1,000, to focus "full-time" on sport court installations. This strategic shift aims to capitalize on the higher value and demand associated with sport courts.

Business Launch and Value Proposition The new venture is named "Backyard Funhouse," a name chosen because the company is "selling the dream" of a fun and active backyard space. The speaker observed during house hunting that sport courts serve as a "wow factor" for properties, indicating strong market appeal and demand.

Market Validation and Lead Generation The business is already actively "generating leads," confirming that the concept is not merely hypothetical. The primary source for these leads is Facebook, with the speaker noting that "it's all Meta," referring to the broader Meta Platforms ecosystem as the key channel for customer acquisition.

Conclusion The speaker identifies a lucrative market niche in sport court installations, driven by a shift in consumer preferences and a significant cost-saving opportunity through direct subcontracting. By leveraging personal experience, an existing business infrastructure, and effective digital marketing on Meta platforms, the "Backyard Funhouse" aims to capitalize on the growing demand for multi-purpose backyard recreational spaces, offering a high-value alternative to traditional backyard amenities.