How to legally steal software and sell it as your own

Key Concepts

• WO (White-labeled) Apps: Software applications that creators can rebrand and sell as their own within their communities.
• Community Platform: A platform, like , that allows creators to build and manage communities, integrating apps and payment processing.
• App Store: A marketplace within where developers can list their apps for creators to install and sell.
• Rake: A percentage of the pot taken by the creator for hosting a game or competition within their community.
• Micro-SaaS: Niche software-as-a-service tools tailored to specific creator needs.
• Distribution: The ability to reach and sell to a large audience, which is valuable for developers.
• Installation Fee: A one-time fee charged by a developer for a creator to install their app.
• Pay Per Seat: A pricing model where a creator pays a developer a fee for each member using the app.
• Revenue Sharing: A pricing model where the creator and developer split the revenue generated by the app.
• Transaction Fees: A fee charged by the developer on each transaction made through the app.
• Social Business: The integration of community, content, and commerce, where creators can sell courses, communities, and software.

The New Era of Internet Business: Selling WO Apps

The video introduces a new paradigm in internet business where creators can now sell their own software tools, games, and marketplaces within their communities, facilitated by platforms like . This eliminates the need for coding, developers, or even AI in some cases, as creators can simply copy-paste apps from the App Store.

What is ?

is a community platform similar to Discord but with integrated payment processing. Instead of channels, it features apps that creators can install and sell. This allows creators to monetize their communities in new ways, charging for access or individual apps.

The App Store and Third-Party Developers

The App Store is populated by third-party developers who create apps for creators to use. There are hundreds of apps available, with more being added regularly.

Case Study: The Dino Game

The Dino Game is presented as an example of how creators can monetize their communities.

• Process:
  1. Creator installs the Dino Game app.
  2. Members pay a dollar to enter the competition.
  3. The money is added to a pot.
  4. Players have 24 hours to get the highest score.
  5. The player with the highest score wins the pot.
• Monetization: The creator sets a "rake" (e.g., 30%) and keeps that percentage of the pot. For example, if 100 people enter, the winner gets $70, and the creator gets $30.
• Legality: The Dino Game is considered a skill-based game, making it legal.
• Real-world Application: Thousands of people are already playing the Dino Game on , and creators are earning money by hosting the games.

Selling Software Tools

While offers standard community features like courses and chat, its key differentiator is the ability for creators to sell software tools directly within their communities.

• Problem: Creators often recommend software tools to their audience but only earn affiliate commissions, and users have to use the tools externally.
• Solution: Creators can now install and sell white-labeled versions of these tools within their community, keeping 100% of the revenue.
• Example: Instead of recommending TubeBuddy and earning affiliate commissions, a YouTube creator can install an AB split testing app within their community and charge a monthly fee.
• Benefits:
  • Increased revenue for the creator.
  • Improved member experience (native tool integration).
  • Increased lifetime value (LTV) and reduced churn.

Why Developers Build WO Apps

The video argues that the value proposition for developers has shifted.

• Old Paradigm: The technology itself was the moat.
• New Paradigm: Distribution is the moat.
• Developer Incentive: Creators with existing communities offer instant access to thousands of potential customers.
• Community as the New Moat: Developers can focus on building great apps and rely on creators for distribution.

Finding Developers and Pricing Models

• Community for Creators and Developers: A free community connects creators with developers to build WO apps. A $10,000 competition is being hosted for the best W app.
• Pricing Models:
  • Installation Fee: A one-time fee for installing the app (e.g., $1,000).
  • Pay Per Seat: A monthly fee for each member using the app (e.g., $1 per member).
  • Revenue Sharing: The creator and developer split the revenue generated by the app.
  • Transaction Fees: The developer charges a fee on each transaction made through the app.

Case Study: Marketplace App

The video describes a marketplace app that allows community members to buy and sell items within the community.

• Functionality: Members can list items, set prices, and communicate with buyers.
• Monetization: The creator earns a percentage of each transaction (e.g., 3%), and the developer has a revenue share (e.g., 20%).
• Benefits:
  • Provides a secure and trusted environment for transactions.
  • Incentivizes the creator to moderate and regulate the market.
  • Offers a lucrative revenue stream for both the creator and the developer.

Case Study: Giveaways App

The video describes a giveaways app that allows creators to easily run giveaways within their community.

• Functionality: Creators can start giveaways, members enter the raffle, and the app automatically chooses and pays the winner.
• Monetization: The developer charges a transaction fee on the giveaway amount (e.g., 1%).
• Benefits:
  • Free for creators to use.
  • Provides a trusted payout system for members.
  • Generates passive income for the developer.

Case Study: Content Rewards App

The Content Rewards app is presented as a successful example of the transaction fee model.

• Functionality: Not explicitly described, but it involves rewarding content creation within the community.
• Monetization: The app is free to install but charges a 10% transaction fee.
• Results: The app has over 6,500 installs, processed millions of dollars, and generated over $100,000 in profit in the last month alone.

Conclusion

The video concludes that internet business has entered a new era where creators can sell software, games, and marketplaces within their communities. This is facilitated by platforms like , which provide the infrastructure and tools necessary to monetize communities in new ways. The video encourages viewers to embrace this new paradigm and start selling WO apps to stay ahead of the game. The future of internet business is "social business," where creators sell courses, communities, and software all in one place.