How to Get More Views on TikTok - 18 Ways to Grow your Audience

Key Concepts

TikTok strategy, audience engagement, content creation, authenticity, trends, consistency, content pillars, collaborations, optimization, visibility, email list building, cross-platform repurposing, automation.

1. Understanding Your Audience

• Personalized Content: TikTok users want content tailored to them.
• ChatGPT for Audience Insights: Use ChatGPT to identify your audience's biggest struggles within your industry. Example: "What are the biggest struggles for wellness coaches in [industry]?"
• Actionable Solutions: Turn these struggles into TikTok videos offering quick, easy solutions. Example: A 30-second video showing a no-fuss meal prep solution for wellness clients.

2. Authenticity and Relatability

• Human Connection: TikTok is about the person behind the account, not just the product.
• Casual Communication: Talk to the camera like you're FaceTiming a friend. Avoid over-polishing.
• Share Wins and Struggles: Show behind-the-scenes moments, both successes and failures, to build relatability. Example: A small business owner showing the reality of doing all the jobs.
• Authenticity over Perfection: TikTok rewards authenticity, not perfection.

3. Content Strategy and Creation

• Marketer's Guide to TikTok: Download the free guide (linked in the description) for a detailed content strategy tailored to your brand.
• Simple Equipment: Use your phone's front-facing camera, good lighting (window or $20 ring light), and a simple tripod.
• Raw Content: Record your day, brainstorming, packing orders, or tackling minor disasters. Example: A coffee shop owner recording a new experiment.
• Raw Beats Polished: Prioritize raw, authentic content over highly polished productions.

4. Hooking Viewers

• The First Three Seconds: Crucial for grabbing attention.
• Hook Techniques:
  • Bold statement or question.
  • Immediate action or intrigue.
  • Reinforce with captions.
• Examples:
  • "My small business is failing..."
  • "This is the biggest mistake I've made for my small business..."
• Elements: Authenticity, relatability, action, intrigue, captions.

5. Leveraging Trends

• Trends as a Tool: Trends are a tool, not the entire strategy.
• TikTok Creative Center: Use this tool to spot trends in real-time, searching for trending audios, challenges, and hashtags specific to your niche.
• Brand Integration: Tie trends into your brand by naturally weaving your product or service into a trending format. Example: A fitness coach using a trending sound to show client transformations.
• Trend Evaluation: Not every trend is suitable; choose those that resonate with your audience.
• Guide for More Details: The linked guide provides more detail on trending audio, video, and hashtags.

6. Consistency and Content Series

• Regular Posting: Keeps you top of mind for your audience and the algorithm.
• Content Series: Like a TV show, build anticipation and familiarity. Example: A planning brand posting a "Sunday Reset List" video every Sunday.
• Teasing and Call to Action: Tease the next video and include a call to action to follow for more.

7. Adapting and Originality

• Don't Reinvent the Wheel: Look at what's already working in your niche and put your own spin on it.
• TikTok's Discover Tab/Creative Center/TikTok Studio: Find popular videos in your space.
• Study Top Performers: Analyze their hook, pacing, etc.
• Add Your Unique Twist: TikTok audiences love originality.

8. Content Pillars

• Structure and Coverage: Content pillars give your TikTok strategy structure while covering all the bases for your brand.
• Categories:
  • Nurture Content: Showing your workspace and creative process.
  • Authority Content: Sharing quick tips related to your expertise.
  • Lead Generation Content: Offering a freebie in exchange for email sign-ups.
• Example (Handmade Jewelry Business):
  • Nurture: Clips of workspace.
  • Authority: Jewelry care tips.
  • Lead Gen: Free jewelry care guide for email sign-ups.

9. Collaborations

• Fast Audience Growth: Collaborating with other creators or businesses in your niche is a fast way to grow your audience.
• TikTok Creator Marketplace: Connect with influencers or micro-creators who align with your brand.
• Example: A coffee shop partnering with a foodie influencer to review their menu.
• Well-Matched Collabs: Introduce you to people already interested in what you offer.

10. Optimizing for Visibility

• Audio Considerations:
  • Trending Audio: Boosts visibility but can be muted due to copyright.
  • Evergreen Audio: Royalty-free music for long-term relevance (MixKit, Uppbeat).
  • Combine Strategies: Trending for fun, evergreen for core content.
• Timing:
  • Business Account: Switch to a free TikTok Business Account for more analytics.
  • Experiment: Test different time slots (early mornings, lunch breaks, evenings).
  • Monitor Analytics: See what works best for your niche.
• Engagement:
  • Two-Sided Platform: TikTok thrives on interaction.
  • Reply Feature: Create short video responses to questions.
  • End with Questions: Encourage comments.
  • Go Live: Host Q&As or share sneak peeks.
• Hashtags:
  • Three to Five: Relevant hashtags per video.
  • Mix Trending and Niche: Example: #TikTokMadeMeBuyIt (trending) and #MomFitnessJourney (niche).

11. Future-Proofing Your Strategy

• Don't Put All Eggs in One Basket: Repurpose TikTok content across other platforms.
• Email List: You own your email list, making it the best way to stay connected regardless of platform changes.
• Lead Magnet: Offer a freebie (guide, discount) in exchange for email sign-ups. Promote it in your TikToks.
• Repurpose TikTok Content for Emails: Use ChatGPT to turn TikTok scripts into email newsletters.
  • Prompt Example: "Turn this into an email newsletter to engage my audience."
  • Add Exclusive Content: Tips or behind-the-scenes content not in the videos.
  • Call to Action: Drive traffic back to TikTok or your website.

12. Streamlining Your Workflow

• Time is Valuable: Use tools to streamline processes.
• HubSpot: Social media manager for cross-platform scheduling and email manager for automated campaigns.
• Find a Platform: Choose a platform with multiple tools in one place to avoid burnout.

13. Conclusion

• Adaptability is Key: The creators who thrive are those who keep growing and adapting.
• Experiment and Study: Experiment with new features and study successful creators.
• Authenticity Matters: Success is about learning, adapting, and showing up authentically.
• Download the Guide: The free TikTok For Marketing guide dives into everything not covered in the video.