How to get clients on LinkedIn #linkedintips #linkedinmarketing

Key Concepts:

• Client Acquisition: The number of clients needed to feel fully booked.
• Engagement: The ratio of comments to likes on social media posts.
• Visibility: Increasing reach without relying solely on algorithms.
• Social Media Strategy: Planting seeds for long-term engagement vs. transactional posts.
• Platform Saturation: The diminishing reach on platforms like LinkedIn as more users join.
• Psychological Point: Underlying reasons for engagement strategies.

Client Acquisition and Capacity

The speaker emphasizes that achieving a feeling of being "booked out" doesn't require a massive number of clients. The ideal number is context-dependent, ranging from three to ten, depending on individual capacity and team size. Ten clients are presented as potentially overwhelming.

Engagement Strategies: Comments vs. Likes

The speaker highlights the importance of a high comment-to-like ratio, noting that a higher number of comments than likes indicates a strong, engaged audience. This is attributed to consistently providing value and never letting the audience down.

Visibility Through Commenting

Commenting is presented as a strategy to increase visibility without being solely dependent on algorithms. It allows for getting in front of people more easily.

Long-Term Social Media Strategy: Planting Seeds

The speaker argues that relying solely on social media for immediate results is outdated. A long-term strategy of "planting seeds" is necessary to avoid posts becoming purely transactional. This involves building relationships and providing value over time.

Platform Saturation and Diminishing Reach

The speaker notes the decreasing reach on platforms like LinkedIn, attributing it to increased competition and saturation. The advice was to capitalize on the platform when it was less crowded, but many waited until it became more difficult.

Psychological Point

The speaker alludes to a "really cool psychological point" related to engagement strategies, but the specific details are not fully elaborated upon in this excerpt.