How to edit all your ads from Airtable

AirTable Facebook Ads Budget Management System

Key Concepts:

• AirTable integration with Facebook Ads
• Adset level data analysis
• Automated budget recommendations
• Budget override functionality
• Adset pausing via AirTable
• AI-powered adset recommendations
• Customizable views and filters
• Standardized decision-making for ad management

1. Overview:

The system is an AirTable base designed to streamline Facebook Ads budget management, reducing the time spent on manual adjustments. It automates data retrieval, provides budget recommendations, and allows for direct adset control within AirTable. The creator claims it reduces an hour's worth of work to 5 minutes.

2. Data Retrieval and Display:

• The system automatically pulls adset-level data from Facebook Ads for the current day, the last 7 days, and the last 30 days.
• This data is displayed within the AirTable base, providing a comprehensive view of adset performance.

3. Automated Budget Recommendations:

• The system generates budget recommendations based on a user-defined formula.
• Example: "If the last 7-day ROAS (Return on Ad Spend) is less than one, then multiply the daily budget by 75%." This formula can be customized to suit specific advertising strategies.

4. Budget Override:

• A "budget override" column allows users to manually set a specific budget for an adset, overriding the automated recommendation.
• Any value entered in this column will be used as the selected budget for that adset.

5. Adset Pausing:

• A "pause adset" button within AirTable allows users to directly pause adsets in their Facebook Ads account.
• Clicking this button immediately pauses the selected adset.

6. AI-Powered Recommendations:

• An AI column provides recommendations on actions to take for each adset.
• The AI considers factors like ROAS, spend, and click-through rate to suggest budget changes or pausing the adset.
• Example: The AI might suggest pausing an adset based on poor ROAS and high spend.

7. Customizable Views and Filters:

• AirTable's filtering capabilities are used to create custom views based on specific criteria.
• Example: A "scale view" could display adsets with a ROAS above a certain threshold that haven't been changed in a specified number of days.
• Example: A "losers view" could display adsets with negative ROAS for the last 7 and 30 days, with secondary metrics also trending downward.
• These views allow users to focus on specific adset segments based on performance.

8. Standardized Decision-Making:

• The system aims to standardize ad management decisions by applying consistent logic across all adsets.
• Instead of making individual decisions within Ads Manager, users can review pre-filtered views and apply changes with a single click.

9. Scalability and Team Use:

• The creator states that this system was used with their team to manage thousands of adsets across multiple ad accounts.
• The system is designed to scale and handle large volumes of data and adsets.

10. Conclusion:

The AirTable-based Facebook Ads budget management system offers a streamlined and automated approach to ad management. By integrating data retrieval, automated recommendations, and direct adset control within AirTable, the system aims to save time, improve efficiency, and standardize decision-making for ad managers. The use of AI and customizable views further enhances the system's capabilities, allowing users to focus on specific adset segments and optimize performance.