How our app made $100K in 90 days

Key Concepts:

• AI writing tool (Natural Right)
• TikTok marketing strategy
• Viral video replication
• Growth hacking
• Conversion rate optimization
• Tech stack for web application
• Niche research
• Warming up a TikTok account

1. Introduction and Background

• The video features Nikita and Yini, the founders of Natural Right, an AI writing tool that humanizes AI-generated text.
• They achieved $100,000 in revenue in three months using a single TikTok account.
• Pat Walls from Starter Story interviews them to uncover their TikTok marketing strategy.

2. Natural Right: The AI Writing Tool

• Functionality: Users input AI-generated text, click "humanize," and receive human-written text that bypasses AI detectors.
• Target Audience: Students in schools and universities, as well as marketers in businesses.
• Origin of Idea: The idea came from observing the popularity of "humanizer" videos on TikTok.
• Development Time: The product was developed in two weeks.

3. Initial Growth Attempts and Pivot to TikTok

• Failed Influencer Marketing: Initial attempts to hire influencers were unsuccessful due to low conversions.
• TikTok Strategy: They created their own TikTok account and started posting videos daily.
• Early Success: The first video led to the first sale, and growth snowballed.
• Revenue Breakdown: Month 1: $41,000, Month 2: $32,000, Month 3: $27,000, totaling $100,000.

4. TikTok Marketing Strategy: A Step-by-Step Playbook

• Step 1: Niche Research:
  • Verify the existence of competitors on TikTok.
  • Confirm that these competitors have viral videos.
  • Utilize TikTok search and creator search insights.
• Step 2: Account Creation:
  • Use a VPN if not in the target location.
  • Use an iPhone, a phone number from the target location, a new email, and a new Apple ID.
  • Register the first TikTok account with a phone number.
• Step 3: Warming Up:
  • Spend 30-50 minutes daily for 3-5 days engaging with content in the niche.
  • Like videos, leave comments, follow creators, and use search.
• Step 4: Recreate What Works:
  • Make one-to-one, high-quality copies of viral videos in the niche.
  • Add captions in the TikTok editor.
• Step 5: Posting:
  • Post one video per day at the optimal time for the target audience (usually the second half of the day).
• Step 6: Innovate:
  • Experiment with original ideas and formats after achieving initial viral success.
• Step 7: Scale:
  • Create more accounts and hire creators once success is consistent.

5. Case Studies: Viral TikTok Examples

• Example 1: A video using a scene from a Jim Carrey comedy to illustrate the problem of needing to submit an essay quickly.
  • The video reached 4 million views.
  • The format was copied from other creators.
• Example 2: A video demonstrating the problem of AI-generated text and showcasing the solution of humanizing it.
  • The original video had 150,000 views, while Yuini's copy got 1.5 million views.
  • Viral videos led to immediate sales.

6. Key Metrics and Results

• Total Views: Approximately 9 million views across all accounts.
• Total Visits: Around 300,000 visits to the website.
• Signups: 250,000 signups.
• Conversion Rate (Visit to Signup): 80%.
• Revenue: $100,000.

7. Tech Stack and Infrastructure

• Tech Stack: NextJS, PostgreSQL, Coolify, NextAuth.js, Resend.
• Server Costs: $35 per month.
• Resend Costs: $20 per month.
• VPN Costs: $5 per month per five devices.
• US Phone Numbers: $5 per month per phone number.

8. Advice for Aspiring TikTok Marketers

• Start the TikTok journey independently to understand what works.
• Avoid overcomplicating the process.
• Replicate existing viral formats instead of inventing new ones.

9. Vanta Sponsorship

• Vanta is a security compliance automation platform.
• It helps startups achieve SOC 2 compliance quickly.
• Vanta offers continuous monitoring and updates.
• Starter Story viewers can get $1,000 off by visiting vanta.com/starterstory.

10. Conclusion

• Nikita and Yini successfully built and marketed an AI writing tool, Natural Right, using a strategic TikTok approach.
• Their success was driven by replicating viral content, understanding their niche, and optimizing their conversion funnel.
• The video provides actionable insights and a step-by-step playbook for achieving similar results on TikTok.