Franklin Templeton's head of digital assets breaks down new partnership with Binance

CNBC TelevisionAbout 4 min readSep 17, 2025Watch original
THE SUMMARYAI-generated

Franklin Templeton & Binance Partnership: Digital Asset Strategy

Key Concepts:

  • Tokenization: Converting assets into digital tokens on a blockchain.
  • Web 3.0: Decentralized internet built on blockchain technology.
  • Digital Wallets: Software or hardware that allows users to store and manage their digital assets.
  • TradFi: Traditional Finance.
  • Tokenized Money Funds: Money market funds represented as digital tokens on a blockchain.
  • SAB 121: A Staff Accounting Bulletin issued by the SEC regarding the accounting of crypto assets.
  • Transfer Agency: An entity that maintains records of a company's stockholders and manages stock transfers.
  • Public Blockchains: Permissionless, decentralized, and transparent blockchains.

Partnership Overview

Franklin Templeton is partnering with Binance to develop digital asset products, aiming to "take tokenization from concept to practice." The goal is to improve settlement efficiency, collateral management, and portfolio construction at scale for clients.

Rationale for the Partnership

  • Access to New Customers: Binance has hundreds of millions of users globally, providing Franklin Templeton access to a new customer base.
  • Evolution of Crypto Exchanges: Crypto exchanges are evolving into broader platforms offering access to both digital assets and securities-related investment opportunities. This aligns with Franklin Templeton's expertise in securities.
  • Strategic Vision: Franklin Templeton views crypto exchanges as new distribution platforms for building a new array of products and services.
  • Existing Relationships: Franklin Templeton already has partnerships with various crypto exchanges, including using tokenized money funds (Benji) as collateral on these platforms. The Binance partnership deepens this existing relationship.

The Big Picture: Digital Wallets and Web 3.0

The speaker emphasizes the growing adoption of digital wallets and the belief that blockchain technology will underpin capital markets and asset management. Franklin Templeton aims to offer its expertise and trust within these ecosystems, meeting clients where they are. The speaker notes that digital wallet adoption is growing faster than internet adoption did decades ago.

TradFi and Crypto Convergence

The trend of traditional financial institutions (TradFi) moving into the digital asset space is accelerating. The speaker believes that the removal of SAB 121 restrictions has unleashed TradFi firms to develop blockchain technology more deeply. The key question is whether TradFi is moving into crypto or vice versa, as the leaders in the digital wallet/Web 3.0 space are often new actors, not legacy firms.

Franklin Templeton's Digital Asset Strategy

  • Ongoing Conversations: Franklin Templeton is in discussions with various actors in the digital asset space.
  • Leveraging Expertise: The firm aims to leverage its expertise in public and private markets to expand the product offerings of platforms like Binance.
  • Long-Term Financial Health: The goal is to provide long-term financial solutions for crypto users beyond their current activities.

Pilot Trading Platform with Standard Chartered and OKX

Franklin Templeton, Standard Chartered, and OKX launched a pilot trading platform allowing institutional clients to use crypto and tokenized money market funds as collateral in off-exchange transactions.

  • Motivation: Crypto-native hedge funds and private investment vehicles sought solutions beyond stablecoins for collateral.
  • Tokenized Money Funds as Collateral: Using US dollar money funds (yielding 4%+) as collateral can alter the economics of trades. Holding assets in a yield-bearing investment like Benji helps improve trade metrics.
  • Expanding Transaction Capabilities: Clients wanted to expand their ability to transact across various providers.

Franklin Templeton's Approach to Recommending Crypto

Franklin Templeton's journey began with exploring how to use blockchain in its underlying business, such as transfer agency responsibilities. Integrating blockchain technology and working with regulators to use public blockchains as the record of truth was crucial. This led to the realization that blockchain could be a utility pipe for various information-based businesses, creating new investment opportunities. The firm believes crypto is capital and aims to offer advice and expand opportunities for clients in the long term.

Key Quotes

  • "Take tokenization from concept to practice for clients to achieve efficiencies in settlement, collateral management, and portfolio construction at scale." - Describing the goal of the Binance partnership.
  • "We firmly believe that crypto is capital." - Highlighting Franklin Templeton's view on crypto as an investment opportunity.

Conclusion

Franklin Templeton's partnership with Binance signifies a strategic move to integrate into the growing digital asset ecosystem. The firm aims to leverage its expertise and access new customer bases by offering tokenized products and services on crypto platforms. The broader trend of TradFi firms entering the crypto space is expected to accelerate, with Franklin Templeton positioning itself to be a key player in this convergence. The firm's focus extends beyond short-term crypto activities to providing long-term financial solutions for users within the digital asset space.

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