Fmr. Tesla executive Karim Bousta: Telsa's problems didn't start with Elon Musk's gov. involvement

By CNBC Television

TechnologyBusinessFinance
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Key Concepts

  • Tesla's Challenges: Product refresh, innovation, competition, robotaxi business model.
  • EV Incentives: Impact on demand, role of tax credits and regulatory credits.
  • Chinese EV Market: Strong competition from BYD and others, leadership in autonomous vehicle development, manufacturing advantages.
  • Elon Musk's Motivations: Obsession with product excellence, addressing perceived obstacles to his vision.
  • Manufacturing Advantage: Advanced automation, efficient cost structures in China.
  • Battery Technology: Chinese leadership in battery production and vertical integration.

Tesla's Challenges Beyond Government Relations

The core problems facing Tesla, according to Kareem, are not solely linked to Elon Musk's public statements or relationship with the US President. Tesla's challenges, such as product refresh, continuous innovation, and increased EV space competition existed prior to the current political issues. Transitioning to a robotaxi service, currently being piloted in Texas, adds another layer of complexity.

Impact of EV Incentives and Regulatory Credits

The potential changes in EV incentives, including the possible loss of tax credits, do present challenges for Tesla. The discussion also mentioned automotive regulatory credits, essential to Tesla's earnings, could potentially be affected by the changes to the Cafe standards.

Global EV Market Dynamics: China's Dominance

The discussion shifts to the global EV market, emphasizing the intense competition in China. BYD is identified as the strongest competitor, but a dozen other companies also pose a significant threat. China is also making progress in autonomous vehicle technology with pilot projects in major cities, potentially making them the leader in both EV and AV development.

Elon Musk's Perspective and Motivations

Kareem explains that Elon Musk's actions are driven by his obsession with producing products that customers love. Musk tends to react and speak out when he perceives obstacles blocking his vision of providing great products and services. His actions are often a result of trying to overcome challenges that stand in the way of his long-term strategy.

"...his obsession for delivering the best products and the best experience, and trying to overcome the challenges that he may feel are on the way of his, of his longer term strategy."

China's Manufacturing and Technological Advantages

China's EV manufacturers possess a significant manufacturing advantage due to advanced automation and the use of robots, going beyond just low labor costs. This allows them to produce price-efficient vehicles with high-quality features. China's mastery of the battery supply chain contributes to its overall cost advantage. The discussion underscored that China is likely ahead of the US and Europe.

The Threat to US and European Automakers

The advantages held by Chinese manufacturers pose a major threat not only to US manufacturers but also to European automakers. The discussion underscores the competitive risk.

Conclusion

Tesla faces a complex set of challenges ranging from product innovation and competition to navigating the evolving landscape of government incentives and competition, specifically from China. China's advancements in manufacturing, battery technology, and autonomous driving pose a significant threat to both US and European automakers. Elon Musk's involvement is driven by his commitment to innovation and addressing challenges to his vision.

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