Find hidden gold mines that make you money

Reddit Niche Discovery: A Deep Dive for Market Research

Key Concepts: Niche discovery, market research, Reddit, subreddits, ChatGPT, Claude, Ena, Subreddit Stats, Amazon, Google Trends, Glimpse, Gigabrain, Meta Ads Library, EXA, Perplexity, Gini, quiz funnels.

1. Introduction: Finding Hidden Niches on Reddit

The video outlines a method for discovering sub-niches on Reddit to either sell existing products to new markets or identify specific problems for creating new solutions. The process involves using AI tools and Reddit analysis to uncover hidden opportunities.

2. Step-by-Step Market Research Methodology

The video details a multi-step process for niche discovery:

• Step One: Research and Discovery: Using ChatGPT or Claude to generate initial keywords and ideas based on a product description.
  • Example: Inputting a description of a course on gentle exercise and relaxation techniques to get keywords like "chronic pain" or "sciatica."
• Step Two: Subreddit Exploration with Ena: Utilizing Ena (a G project) to find related subreddits based on keywords.
  • Example: Searching for "sciatica" or "posture" to find related subreddits like "chronic pain," "back pain," "TMG" (related to the jaw), or "pelvic floor."
• Step Three: Subreddit Stats Analysis: Using Subreddit Stats to analyze the growth and activity of a specific subreddit.
  • Caution: Acknowledging that Reddit's API block may affect the accuracy of recent data. Focus is on overall growth trends rather than precise numbers.
  • Example: Analyzing the "migraine" subreddit to see its growth trend since 2018.
• Step Four: Amazon and Google Trends Validation:
  • Amazon: Searching for books related to the niche on Amazon to gauge market demand.
    • Example: Searching for "migraine" on Amazon books to see the number of books and reviews.
  • Google Trends: Analyzing search trends for the niche keyword and related topics.
    • Example: Searching for "migraine" on Google Trends to see its search volume and related topics.
• Step Five: Keyword Volume with Glimpse: Using the Glimpse Chrome extension to find the search volume of keywords in Google Trends.
  • Example: Using Glimpse to find that "migraine" has over 30,000 searches per month in France.
• Step Six: Deep Analysis with Gigabrain: Using Gigabrain to analyze Reddit posts and summarize insights with AI.
  • Example: Searching for "migraine" on Gigabrain to find insights like "migraine is not just a bad headache" or discovering "migraine alert dogs."
• Step Seven: Meta Ads Library Exploration: Searching the Meta Ads Library (Facebook Ads) to find ads related to the niche and identify successful products.
  • Goal: Finding ads that have been running for a long time, indicating a viable product.
  • Example: Searching for "migraine" to find ads for migraine support products.
• Step Eight: Semantic Search with EXA: Using EXA, a new AI tool, to understand the concept beyond keywords and find relevant companies and information.
  • Example: Searching for "companies solving sciatic pain problems" on EXA to find companies in that space.
• Step Nine: Market Statistics with Perplexity and Gini: Using Perplexity and Gini (Google AI) with a specific prompt to find market statistics and research related to the niche.
  • Prompt Example: Asking for market size and growth rate of the migraine treatment market.

3. Defining Niches and Identifying Problems

A niche is defined as a group of people who share the same specific problem or need. The focus should be on identifying a significant problem first, then determining the number of people affected, and finally segmenting the market into different categories.

4. Tools and Technologies

• ChatGPT/Claude: AI language models used for brainstorming and generating keywords.
• Ena: A tool for discovering related subreddits.
• Subreddit Stats: A website for analyzing subreddit growth and activity.
• Glimpse: A Chrome extension for displaying search volume in Google Trends.
• Gigabrain: An AI tool for analyzing and summarizing Reddit posts.
• Meta Ads Library: A tool for searching and analyzing Facebook ads.
• EXA: A new AI tool for semantic search and understanding concepts beyond keywords.
• Perplexity/Gini: AI tools for research and finding market statistics.

5. Key Arguments and Perspectives

• The importance of identifying a specific problem or need that is shared by a group of people.
• The value of using AI tools to automate and enhance market research.
• The significance of validating market demand through multiple sources, including Reddit, Amazon, and Google Trends.

6. Notable Quotes and Statements

• "Niches are groups of people who all have the same specific problem or need."
• "If you find a problem big enough, then you can find different groups of people that have the same problems."

7. Logical Connections

The video presents a logical flow from initial idea generation to in-depth market analysis. Each step builds upon the previous one, providing a comprehensive approach to niche discovery. The use of various tools is integrated to provide different perspectives and data points.

8. Additional Resources

The video recommends Greg Eisenberg's guide to unbundling Reddit for creating a business from Reddit communities. It also suggests exploring quiz funnels for product validation and marketing.

9. Synthesis/Conclusion

The video provides a detailed and actionable methodology for discovering and validating niches on Reddit. By combining AI tools with traditional market research techniques, users can uncover hidden opportunities and make informed decisions about product development and marketing. The emphasis on problem identification and market validation ensures that efforts are focused on viable and profitable niches.