'Fast Money' traders taste test McDonald's McCrispy chicken strips after stock's double downgrade

CNBC TelevisionAbout 2 min readJun 11, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

  • McDonald's snack wrap rerelease (July 10th)
  • Crispy strip quality and size concerns
  • Loop Capital downgrade of McDonald's
  • Franchisee concerns about strip quality
  • Lower-income consumer impact on McDonald's
  • Price fatigue
  • GLP-1 trend impact
  • McDonald's valuation compared to competitors
  • Stock performance and recent downgrades

Crispy Strip Assessment and Franchisee Concerns

The discussion centers around McDonald's rereleasing the snack wrap on July 10th and an assessment of the crispy strips, a key component of the snack wrap. Loop Capital downgraded McDonald's stock, citing concerns from franchisees regarding the quality of the crispy strips. These concerns included the appearance of the strips, less breading, and a perceived smaller size. The hosts obtained the strips to evaluate these claims.

Taste Test Considerations and Initial Impressions

It's acknowledged that taste tests conducted on set are not entirely fair to McDonald's due to the food cooling down before evaluation. Despite this, the initial impression of the strips is that they have sufficient breading and a decent size.

McDonald's Stock Performance and External Factors

The conversation shifts to McDonald's stock performance. Despite past challenges, including comments from the CFO about customers trading down, the company has generally been resilient. The suggestion is made that if the stock price drops to $260, it would be a strong buying opportunity.

Lower-Income Consumer Impact and Price Fatigue

The discussion highlights the potential impact of a strained lower-income consumer on McDonald's business. Price increases are causing "price fatigue," potentially leading this customer base to pull away. This is significant because lower-income consumers represent a substantial portion of McDonald's clientele.

Valuation and Competitive Landscape

McDonald's valuation is considered expensive compared to its competitors, aligning with its longer-term average. The potential constraints on lower-income consumers, combined with the GLP-1 trend (weight loss drugs), contribute to concerns about the stock's future performance.

GLP-1 Trend and Downgrades

The GLP-1 trend is mentioned as a factor contributing to recent downgrades. While the actual impact of GLP-1 drugs on McDonald's remains debated, it adds to the overall concerns about the company's prospects.

Valuation and Stock Behavior

McDonald's valuation is estimated to be around 25 times earnings, similar to Apple. The stock's recent performance is described as moving sideways near all-time highs until the recent downgrades, suggesting underlying issues.

Conclusion

The main takeaways are that McDonald's faces potential headwinds from franchisee concerns about product quality, a strained lower-income consumer base, price fatigue, the GLP-1 trend, and a relatively high valuation. These factors have contributed to recent stock downgrades, raising questions about the company's near-term performance.

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