'Fast Money' traders talk if alcohol is becoming the new tobacco stocks

CNBC TelevisionAbout 2 min readMay 31, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Alcohol stocks (Constellation Brands, Boston Beer, Diageo, Coors)
  • Zero alcohol beer market
  • Anheuser-Busch's investment in zero alcohol beer
  • CBD-infused seltzers and THC beverages
  • Surgeon General's hawkish approach to alcohol
  • Warning labels on alcohol
  • Cannabis space, hemp-derived THC drinks
  • Diageo as an opportunity
  • Bud Light marketing controversy

Alcohol Stocks Performance and Trends

The segment opens by noting the declining performance of major alcohol stocks, including Constellation Brands, Boston Beer, Diageo, and Coors, all closing lower on the day and significantly down for the year. Anheuser-Busch is presented as an exception, surging almost 41% this year due to its heavy investment in the zero alcohol beer market.

The Rise of Non-Alcoholic Alternatives

The discussion highlights the increasing popularity of non-alcoholic beer, CBD-infused seltzers, and THC beverages among younger consumers. This trend is attributed to a shift in consumer preferences and a growing interest in alternatives to traditional alcoholic drinks.

Government Regulation and Health Concerns

Grasso raises concerns about the Surgeon General's increasingly strict stance on alcohol, drawing parallels to the approach taken with tobacco. He mentions the introduction of warning labels on alcohol products and the potential for these labels to be intensified to include warnings about alcohol causing seven kinds of cancer. This is seen as a potential headwind for the entire alcohol sector.

Cannabis and Hemp-Derived Beverages

The panel acknowledges the significant growth of hemp-derived THC drinks in the cannabis space, particularly on a national level. However, it's noted that the regulatory landscape surrounding these products is still evolving.

Company-Specific Analysis: Diageo and Anheuser-Busch

One panelist suggests Diageo as a potential investment opportunity. The discussion also touches on Anheuser-Busch's Bud Light marketing controversy, attributing some of the company's challenges to missteps in its marketing strategy. The consolidation in the beer space is also mentioned as a factor influencing the market.

Notable Quotes:

  • Grasso: "Yeah, I think the younger kids are drinking more nonalcoholic beer, and they're also drinking more CBD infused seltzers and even THC."
  • Grasso: "But the surgeon General is definitely taking a hawkish approach, similar to what, tobacco, the way they did with tobacco."

Synthesis/Conclusion:

The alcohol industry is facing headwinds due to changing consumer preferences, increased health concerns, and stricter government regulations. While traditional alcohol stocks are struggling, companies investing in non-alcoholic alternatives and cannabis-related beverages are experiencing growth. The future of the alcohol industry may depend on adapting to these trends and navigating the evolving regulatory landscape.

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