Elon Musk threatens to sue Apple, alleging antitrust violations in app store rankings

CNBC TelevisionAbout 3 min readAug 12, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

  • OpenAI-Microsoft partnership dynamics
  • App Store rankings (organic vs. editorial)
  • Antitrust allegations
  • Elon Musk's litigation patterns
  • Editorial decisions in app promotion
  • App Store advertising
  • ChatGPT app ranking
  • AI app competition
  • Conservative news perspective app

1. OpenAI and Microsoft: Musk's Perspective

  • The discussion begins with Sam Altman's reaction to Elon Musk's comments about OpenAI potentially "eating Microsoft alive."
  • Altman dismisses the idea, stating he doesn't think about it much and questions the meaning behind Musk's statement.
  • The hosts interpret Musk's comment as a prediction that OpenAI will eventually have more power and influence in the partnership than Microsoft.
  • Altman notes the inconsistency between this prediction and Musk's frequent criticisms of OpenAI's models and overall company performance.

2. Musk's App Store Antitrust Allegations

  • Musk is considering suing Apple over App Store rankings, alleging antitrust violations.
  • His claim centers on Apple's editorial decisions to promote the ChatGPT app in recommended app rankings, allegedly disadvantaging Musk's AI app, xAI's Grok.
  • Steve Kovach explains the two types of App Store rankings:
    • Organic Rankings: Based on the number of app downloads, reflecting popularity. ChatGPT typically ranks high organically.
    • Editorial Rankings: Curated by an Apple team that features specific apps daily. Musk's complaint focuses on these editorial choices.

3. How App Store Rankings Work

  • Apps can achieve high organic rankings by being well-designed and popular.
  • Developers can also pay Apple for advertising to promote their apps within the App Store.
  • Musk seemingly believes his app deserves free placement in the recommended rankings.

4. Musk's Litigation Pattern

  • Musk's potential lawsuit against Apple is presented as part of a broader pattern of litigation or threatened litigation when things don't go his way.
  • Examples include:
    • The lawsuit against OpenAI regarding its non-profit structure.
    • The lawsuit against Media Matters, alleging antitrust collusion among advertisers who pointed out that ads were being placed next to inappropriate content on X (formerly Twitter).

5. Editorial Decisions vs. Organic Popularity

  • The discussion clarifies that Musk's complaint likely targets Apple's editorial decisions, not the organic rankings based on download numbers.
  • The hosts emphasize that if Musk wants to top the organic rankings, he needs to create a better app that people want to download more than ChatGPT.
  • Currently, ChatGPT is at the top of the "Top Free Apps" chart, which is based on download numbers, not editorial choices.
  • Musk's Grok is currently ranked number five in the App Store.

6. Kernen's App Idea: The "MSM Truth App"

  • Joe Kernen jokingly discusses his app idea, the "MSM Truth App," which would present a conservative perspective on news stories.
  • The app would analyze news and highlight what's "wrong" with it from a conservative viewpoint.
  • Kernen claims to be halfway through developing the app but needs to dedicate more time to it.

7. Conclusion

  • The segment analyzes Elon Musk's potential lawsuit against Apple, framing it as part of a pattern of litigation when his products don't achieve desired market positions. The discussion clarifies the distinction between organic and editorial App Store rankings, suggesting Musk's complaint targets Apple's curated recommendations rather than the popularity-based charts. The segment also includes a lighthearted discussion about Joe Kernen's hypothetical conservative news app.

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