Đài Truyền hình Việt Nam thu hút sự quan tâm quốc tế tại AFT 2025 | VTV24

Key Concepts

• Asia TV Forum and Market (ATF) 2025: An international event in Singapore for television broadcasters, production companies, and content platforms.
• Vietnam Television (VTV): The national television broadcaster of Vietnam.
• Content Distribution: The process of making media content available to audiences.
• Co-production: A collaborative effort between different entities to create content.
• International Market: Markets outside of a country's domestic market.
• Southeast Asia Market: The market encompassing countries in Southeast Asia, including Vietnam and Thailand.
• Digital Streaming Platforms: Online services that deliver video and audio content.

ATF 2025: A Gateway for Vietnam Television to the Global Market

The Asia TV Forum and Market (ATF) 2025, held in Singapore, serves as a crucial gathering point for global television broadcasters, production houses, and content platforms. For Vietnam Television (VTV), ATF 2025 represents a significant opportunity to expand its international relationships, promote its content for global distribution, and explore new partnership models.

VTV's Presence and Content at ATF 2025

VTV's booth at ATF 2025, with a particular focus on "Vietnam Today," attracted considerable interest from various television networks, production companies, and distributors on the opening day of the event. The appeal of VTV's content is attributed to its engaging nature and innovative, youthful storytelling approach. This has generated optimism for future collaborations in distributing Vietnamese content internationally.

One participant noted, "You have a very good content library, and I think the important thing is to be able to bring Vietnamese programs to international audiences."

Positive International Reception and Market Potential

VTV has received positive feedback from international distributors, who are actively seeking Asian content with depth and distinct cultural identity. Vietnam Television is considered a promising option by these partners.

A representative from a distribution company stated, "The Southeast Asian market plays a very important role for us, including Vietnam and Thailand. We plan to cooperate with domestic units and distributors through agreements or co-investment models. We are very eager to build our strong presence in Vietnam, a dynamic market."

VTV showcased a diverse range of its productions at the event, including:

• Game shows
• Entertainment programs
• Latest drama series
• New documentaries

VTV's objective is to stay updated on emerging media and television trends in the region and globally, enabling them to deliver exceptional content to both domestic and international audiences.

ATF 2025: Scale and Significance

ATF 2025 convened over 5,000 experts from 60 countries and territories. In an era of rapid technological advancement and strong international cooperation, events like ATF are vital for content creators to expand their production capabilities, move beyond domestic markets, and reach a global audience. The number of participating entities at ATF 2025 saw an approximate 10% increase compared to 2024.

Growing Visibility of Vietnamese Content

There is a noticeable trend of Vietnamese-produced programs and content being widely available on various online streaming platforms. Organizers expressed a desire to connect with more Vietnamese creators, production companies, and distributors at ATF.

Prospects for Collaboration and Market Expansion

The interactions, discussions, and positive feedback at ATF 2025 highlight a significant international interest in Vietnam Television, particularly in its "Vietnam Today" channel. The event not only serves as a platform to showcase Vietnam's identity and development but also opens up numerous prospects for collaboration in content distribution, co-production, and market expansion in the near future.

This report was filed by Tran Viet from ATF 2025 Singapore.

Synthesis/Conclusion

ATF 2025 has proven to be a highly beneficial event for Vietnam Television, facilitating international engagement and showcasing the potential of Vietnamese content. The strong interest from global distributors, coupled with VTV's diverse and innovative programming, signals a promising future for the distribution and co-production of Vietnamese media content on the international stage. The event underscores the growing global appetite for culturally rich Asian content and positions Vietnam as a key player in this evolving media landscape.