Comment “Report” and I’ll send you the 🔗 This free ad reporting tool is saving me hours of time

Key Concepts

Super Ads: A tool offering dashboards for creative analysis in advertising.
Custom Dimensions: User-defined categories for segmenting ad performance data (e.g., “Creative Style”).
UGC (User-Generated Content): A specific creative style involving content created by users rather than the brand directly.
KPIs (Key Performance Indicators): Metrics used to evaluate the success of advertising campaigns (e.g., impressions, clicks, conversions).
Ad Account Aggregation: Combining data from multiple advertising accounts for a broader overview of performance.

Leveraging Super Ads for Advanced Creative Analysis

This video details a method for utilizing the “Super Ads” tool to significantly enhance creative analysis in advertising campaigns. The core strategy revolves around implementing “Custom Dimensions” to categorize and track the performance of different creative styles.

Setting Up Custom Dimensions

The process begins with creating a free Super Ads account. Within the settings, users navigate to “Custom Dimensions” and select “Add Dimension.” The example provided demonstrates creating a dimension named “Creative Style.” This dimension is populated by defining criteria based on ad naming conventions. Specifically, the speaker uses the term “UGC” within ad names to categorize ads employing User-Generated Content. This allows the tool to automatically group ads based on this pre-defined naming structure. The speaker emphasizes tracking “the top ones that [they] care about” when defining these creative styles.

Building Custom Reports & Data Aggregation

Once Custom Dimensions are established, the next step involves creating custom reports within the “Boards” section of Super Ads. The report is named according to user preference, but crucially, the “Group By” function is utilized. Scrolling down to “Custom Dimensions,” the user selects the newly created “Creative Style” dimension. This action generates a high-level breakdown of ad performance categorized by each defined creative style.

A key feature highlighted is the ability to select multiple ad accounts within the report. This allows for the aggregation of data across numerous campaigns, providing a comprehensive overview of trending creative styles across all managed accounts – the speaker mentions an example of managing “20 different accounts.”

Analyzing Performance & Drilling Down

The resulting report displays each creative element broken down by its associated KPIs. The report also shows the number of ads currently running for each creative style. This provides a clear understanding of both performance and scale. Users can click on a specific creative style category to view all individual ads that fall within that criteria, facilitating detailed analysis of successful and underperforming creatives. The visual example shown in the video demonstrates a breakdown of different creative elements and their corresponding KPIs.

Actionable Insights & Call to Action

The speaker positions this method as a way to “level up [your] media buying.” The tool’s functionality allows for data-driven decision-making regarding creative strategy, enabling advertisers to identify and scale successful creative approaches. A link to Super Ads is provided in the video description for viewers to try the tool themselves. The speaker concludes with a request for viewers to follow the channel for further insights into media buying strategies, stating they “share a lot of ways you can level up your media buying.”

Synthesis

Super Ads, when leveraged with Custom Dimensions, offers a powerful solution for granular creative analysis. By categorizing ads based on defined creative styles and aggregating data across multiple accounts, advertisers can gain actionable insights into what’s working, optimize their campaigns, and ultimately improve their return on ad spend. The tool’s ability to drill down into individual ads within each category further enhances its analytical capabilities.