Choose Growth Instead of Conflict – Coco Rocha #podcast

Key Concepts:

• Social Media Importance for Models
• Content Creators vs. Models
• Convergence of Content Creation and Modeling

Social Media: A Necessity for Modern Models

The speaker emphasizes the critical role of social media for models in today's industry. Models should learn from content creators, who have built substantial influence and careers from the ground up using social media platforms. The core idea is that models can leverage social media to build their brand, connect with audiences, and gain more control over their careers.

Content Creators vs. Models: A Perceived Divide

The speaker highlights a perceived tension or disdain between content creators and traditional models. Content creators often wonder how models achieve magazine covers and success seemingly without the same level of self-driven content creation. Conversely, models may view content creation as separate from their traditional modeling work. This division is seen as counterproductive.

Convergence of Content Creation and Modeling

The speaker predicts an eventual merging or "warping" of the roles of content creators and traditional models. The future will likely see models becoming more adept at content creation and content creators increasingly involved in traditional modeling avenues. This convergence suggests a more holistic approach to building a personal brand and career in the fashion and media industries.

Notable Quotes:

• "Social media presence models need to take a note from content creators because they took something that was nothing and created an empire."
• "How did they get from nothing to all of a sudden on the covers of magazines?"
• "...there's going to come a time where our content creators or bloggers or you know whatever you want to call them and models or traditional models it's going to be warped into"

Synthesis/Conclusion:

The main takeaway is that social media is no longer optional for models; it's a crucial tool for building a brand and career. The traditional divide between content creators and models is artificial and likely to diminish as the industry evolves. Models should embrace content creation, and content creators may find opportunities in traditional modeling, leading to a more integrated and dynamic landscape.