Can Thailand’s tropical hot springs rival Japanese onsens some day? Its government has a plan

CNAAbout 2 min readJul 14, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

  • Wellness tourism
  • Hot springs (onsen-like facilities)
  • Hydrotherapy
  • Thai government policy
  • Economic development
  • Ranong province
  • Shizuoka prefecture (Japan)

Ranong's Hot Springs: A Wellness Hub in Thailand

As dusk settles in Ranong, Thailand, locals gather at Raksa Warin's natural hot springs (around 40°C) for social gatherings and relaxation, similar to coffeehouse forums elsewhere. This practice is deeply rooted in history and culture, with locals believing in its health benefits, especially for the elderly.

Thailand's Wellness Tourism Policy

The Thai government is investing heavily in a multi-year strategy to establish the country as a top-tier wellness destination, focusing on hot spring infrastructure development. The goal is to transform hot spring facilities into major tourism drivers, similar to Japan's onsen towns.

Hot Spring Inventory and Development

118 hot springs have been identified across Thailand, varying in type and location (urban and natural). The government plans to enhance their capacity and connectivity with significant investment over the next five years.

Ranong's Hydrotherapy Health Center

Ranong's hospital features a hydrotherapy health center directly connected to hot spring waters, offering facilities for residents with mobility issues. The province aims to attract more tourists for various wellness treatments.

Economic Challenges and Opportunities

Despite wellness tourism plans, Ranong, a relatively poor province, receives fewer tourists than neighboring destinations like Phuket and Krabi. Local officials view hot springs as a means to connect Ranong with these popular areas.

Collaboration with Shizuoka Prefecture

The Thai government has signed a Memorandum of Understanding (MOU) with Shizuoka prefecture in Japan to learn best practices for developing the hot spring sector.

Private Sector Involvement

Private spas in Ranong, such as the onsen-style spa near the natural hot spring source, are also expected to benefit from the government's promotion of the hot spring sector. The owner notes increasing interest from younger people in wellness tourism.

Conclusion

The development of hot spring tourism in Ranong, supported by the Thai government's nationwide policy and collaboration with Japan's Shizuoka prefecture, has the potential to boost the local economy and establish Thailand as a prominent wellness destination. While still in its early stages, the ripple effects of this initiative could eventually be felt nationwide.

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