BUSINESS MODEL CANVAS: Socios Clave

Key Concepts:

• Key Partners: Entities (companies, individuals, government organizations) essential for the business model to function.
• Business Model: The plan for how a company will create, deliver, and capture value.
• Partnerships/Collaborations: Cooperative relationships with external entities to achieve business goals.
• Value Chain: The series of activities that create and build value at each step.

Key Partners Block in the Business Model Canvas

The video focuses on the "Key Partners" block within a business model canvas. This block identifies the external entities with whom a business needs to collaborate or partner to successfully execute its business model. These partners are crucial for making the business model a reality.

Importance of Key Partners

The video emphasizes that key partners are not optional; they are essential. Without them, the business model cannot function effectively. These partners can be companies, individuals, or even government organizations.

Example: Online Shoe Retailer

The video provides a specific example of an online shoe retailer to illustrate the importance of key partners. In this scenario, the retailer has already established an online platform, delivery services, and warehousing. However, the critical missing piece is the shoe supplier.

Role of the Shoe Supplier

The shoe supplier is a key partner because the retailer doesn't manufacture the shoes themselves. The supplier is responsible for manufacturing and delivering shoes that meet customer demand as expressed through the retailer's online platform. The supplier must align with the retailer's business model to ensure a seamless operation.

Identifying Key Partners

The video highlights that identifying key partners involves listing all the entities that the business needs to have "in our pocket" for the business model to work. This means establishing relationships and collaborations that are vital for the business's success.

Conclusion

The key takeaway is that the "Key Partners" block is a critical component of the business model canvas. It requires careful consideration of all external entities that are essential for the business to function and deliver value. Identifying and securing these partnerships is crucial for the success of the business model.