Business Lookahead: Ho-ho-holding on for year-end | REUTERS

ReutersAbout 3 min readDec 20, 2025Watch original
THE SUMMARYAI-generated

Key Concepts

  • Santa Rally: A potential increase in stock prices during the last five trading days of a year and the first two trading days of the new year.
  • S&P 500: Standard & Poor's 500, a stock market index representing the performance of 500 large-cap companies in the United States.
  • Gross Domestic Product (GDP): The total monetary or market value of all final goods and services produced within a country’s borders in a specific time period.
  • Durable Goods: Products that are not quickly consumed and will last for at least three years.
  • Consumer Confidence: An index that measures how optimistic or pessimistic consumers are about the state of the economy and their financial situation.
  • Geopolitical Risks: Risks associated with political events and developments in international relations.
  • Crude Oil: Unprocessed oil.

Market Outlook: Upcoming Week in Business & Finance

The coming week will be closely watched for signals regarding a potential “Santa Rally” and a first look at third-quarter US economic data, particularly following delays caused by the recent government shutdown. Despite a recent two-week decline, traders are still hoping for a year-end market upswing. Historically, December has been a strong month for the S&P 500, averaging a gain of approximately 1.28% over the past 100 years. However, this trend has reversed in the last five years, with December becoming the second-worst performing month (after September), experiencing an average loss of 0.2%.

US Economic Data Release & Consumer Sentiment

A key focus will be the release of third-quarter GDP figures, along with reports on monthly durable goods orders and consumer confidence. November data indicated a decline in US consumer confidence, driven by concerns regarding employment and personal finances. While job growth experienced a rebound in November, exceeding expectations, the unemployment rate simultaneously increased to 4.6%, reaching its highest level in over four years. This juxtaposition of positive job creation alongside a rising unemployment rate suggests a complex and potentially weakening labor market.

Oil Market Dynamics & Geopolitical Influences

Oil prices have recently decreased, but the crude market remains vulnerable to various geopolitical risks. A potential resolution to the conflict in Ukraine could lead to an increase in Russian crude oil entering the global market, although a resolution remains uncertain. Furthermore, the US blockade of Venezuelan oil tankers, implemented by the Trump administration to target President Nicholas Maduro’s revenue streams, presents a supply risk. However, the primary driver of oil prices in the coming months is anticipated to be a more conventional factor: a projected surge in global crude oil supplies, both onshore and in storage.

Data & Statistics

  • S&P 500 (100-year average December gain): 1.28%
  • S&P 500 (last 5-year average December loss): 0.2%
  • November US Unemployment Rate: 4.6% (highest in over 4 years)

Synthesis

The week ahead presents a critical juncture for market analysis. Investors will be scrutinizing economic data releases – particularly GDP, durable goods, and consumer confidence – to gauge the health of the US economy. Simultaneously, geopolitical factors impacting oil supply, coupled with anticipated increases in global crude production, will heavily influence energy markets. The possibility of a “Santa Rally” remains, but recent performance suggests it is far from guaranteed, and will likely be contingent on positive economic signals.

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