Booking your next getaway

Key Concepts

• Partner Travel Planning Attractiveness: The significant appeal of a partner who takes initiative in planning and booking travel.
• "This Guy Books" Campaign: Booking.com's initiative highlighting the attractiveness of men booking trips.
• Top Travel Destinations (New Year): Emerging popular locations for travel in the upcoming year, particularly for couples.
• Philadelphia as a Top Destination: Specific reasons for Philadelphia's prominence in travel predictions, including historical events and sporting fixtures.

Booking.com Survey Findings on Travel Planning

• 93% of Women Find Partner's Travel Planning Attractive: A substantial majority of women surveyed by Booking.com reported that a partner who plans and books travel is "very attractive."
• "This Guy Books" Campaign Rationale: The campaign is rooted in the observation that women historically tend to be the primary planners of travel for their families and partners.
• Women's Happiness and Men Booking Trips: Data indicates that a majority of women would be happier if the men in their lives took on the responsibility of booking trips.
• Sexiness Factor: The survey highlights that 93% of women find a partner booking travel to be a "turn-on," surpassing even attributes like having a good body or a large paycheck.
• Men Booking Trips Sexier Than Foreplay: A notable finding is that the majority of women consider a man booking a trip to be "sexier than foreplay," emphasizing the need for men to be more proactive in travel arrangements.

Booking.com Platform Features and Ease of Use

• All-in-One Booking Solution: Booking.com offers a comprehensive platform where users can book hotels, homes, flights, and rental cars in a single location.
• Deals and Promotions: The platform features ongoing deals, including current Black Friday and Cyber Monday promotions, making travel booking more accessible and affordable.
• Inspiration and Discovery: Users are encouraged to visit the Booking.com site for inspiration and to explore available deals.

Top Destinations for Couples in the New Year

• Philadelphia's Prominence: Philadelphia is identified as a high-ranking destination for couples in the upcoming year, based on Booking.com's annual travel predictions.
• Reasons for Philadelphia's Popularity:
  • America's 250th Birthday: The city will be celebrating a significant historical milestone throughout the year.
  • Major Sporting Events: Philadelphia is scheduled to host prominent sporting events, including the MLB All-Star Game and the World Cup.
  • Historical Significance: The city offers a rich historical experience.
  • Culinary Experience: Visitors can enjoy local specialties like the Philly cheesesteak.

Personal Anecdote and Conclusion

• Angela Cavis in Paris: Angela Cavis, representing Booking.com, is live from Paris, France.
• Personal Travel Experience: Cavis confirms she is in Paris for leisure and humorously notes that her trip would have been "sexier if a man booked it for me," reinforcing the survey's findings.

Synthesis/Conclusion

The discussion highlights Booking.com's survey data revealing a strong correlation between a partner's initiative in planning and booking travel and their attractiveness to women. The "This Guy Books" campaign leverages this insight, encouraging men to take on travel planning responsibilities. Booking.com's platform is presented as a user-friendly solution for comprehensive travel arrangements. Philadelphia is identified as a key destination for couples in the new year, driven by historical celebrations and major sporting events. The overall message emphasizes the desirability and positive impact of proactive travel planning by partners.