Bỏ thuế khoán: 60 ngày 'cầm tay chỉ việc' hộ kinh doanh | VTV24

Key Concepts

• E-commerce Platform Fees: Increasing costs associated with selling on platforms like Shopee and TikTok Shop.
• Profit Margin Erosion: The impact of rising fees on seller profitability.
• Cost Optimization: Strategies businesses are employing to mitigate fee increases (inventory management, price adjustments, AI adoption).
• Platform Transparency: The need for e-commerce platforms to clearly communicate fee structures and invest in services that benefit sellers.
• Sustainable E-commerce: Achieving a balanced ecosystem benefiting platforms, businesses, and consumers.

Increasing Fees on E-commerce Platforms & Impact on Businesses

The video focuses on the significant increase in fees charged by major e-commerce platforms in Vietnam, specifically Shopee and TikTok Shop, and the resulting impact on businesses’ profitability, particularly as they approach the peak shopping season at the end of the year. Currently, fees range from 17% to nearly 30% of revenue, and during promotional periods with free shipping and advertising, these costs can escalate to almost 50% of the order value.

Specific Fee Increases & Platform Changes

Shopee has adjusted several fee types. The platform fee for sellers has increased by 1-3%. Fees for the “Extra Voucher” package have risen from 1% to 1.5%. TikTok Shop has experienced a more dramatic increase, with platform fees tripling. Additionally, TikTok Shop has introduced a 3,000 VND processing fee per successful delivery and various shipping fee refund packages ranging from 1,600 VND to nearly 11,000 VND per order. These changes are occurring while businesses are also facing increased costs for raw materials, transportation, and labor.

Impact on Businesses: Case Studies

A fashion enterprise reports that approximately 70% of its revenue originates from e-commerce platforms and continues to show growth. However, profits are declining. Specifically, fees on TikTok Shop currently account for around 18% of revenue, while Shopee fees are 22%. These represent a 2-4% increase compared to the beginning of the year, leading to thinner profit margins per order.

A business specializing in wooden, rattan, and bamboo home goods has increased its inventory by 30-50% in preparation for Tết (Vietnamese Lunar New Year). Despite this preparation, rising platform fees, coupled with increased costs of raw materials, transportation, and labor, have forced the company to raise prices by approximately 5% to maintain profitability and operational continuity.

Business Strategies for Mitigation

Businesses are employing several strategies to counteract the impact of rising fees. One approach involves increasing inventory levels to capitalize on demand during peak seasons. Another is adjusting selling prices, as demonstrated by the home goods company’s 5% price increase. Furthermore, businesses are exploring ways to enhance the customer experience through personalized recommendations and product suggestions, aiming to increase sales volume and offset the impact of lower margins. The video also highlights the potential of leveraging Artificial Intelligence (AI) to automate processes, streamline operations, and reduce overall operating costs, allowing businesses to maintain competitive pricing.

The Role of E-commerce Platforms & Government Regulation

The video suggests that clear communication and pre-defined regulations from the government regarding these fees would allow businesses to proactively strategize regarding product pricing and marketing investments. The speaker emphasizes the importance of e-commerce platforms being transparent about their fee structures and investing in technology and service upgrades that genuinely reduce operational costs for sellers.

The Path to Sustainable E-commerce

The video concludes that a sustainable e-commerce ecosystem requires a balance of benefits for all stakeholders – the platforms, the businesses, and the consumers. The speaker poses questions about which products will thrive on these platforms and which will require alternative sales channels. Ultimately, the key to long-term growth lies in platforms fostering an environment where sellers can operate profitably, leading to a healthy and vibrant e-commerce landscape.

Quote: “Khi mà nhà nước có quy định thì các cái cái chi phí đó doanh nghiệp sẽ biết trước và sẽ có những cái chiến lược để mà đầu tư về giá cả sản phẩm, đầu tư về truyền thông cho khách hàng.” (When the state has regulations, businesses will know these costs in advance and will have strategies to invest in product pricing and customer communication.)