Bloomberg Tech at CES | Bloomberg Tech 1/7/2026

Key Concepts

• NVIDIA: Dominating presence at CES, particularly with Blackwell and Rubin GPUs, and advancements in autonomous driving and AI integration with Siemens. Focus on increasing demand and potential for exceeding sales forecasts.
• AI (Artificial Intelligence): Central theme throughout the broadcast, impacting chip design, robotics, software development, and consumer experiences. Discussions around model durability, democratization of access, and application in various industries.
• Intel: Efforts to regain competitiveness with new processors (Meteor Lake 18-A) and advancements in chip manufacturing. Focus on power efficiency and mobile gaming capabilities.
• Robotics: Emerging as a significant area of growth, particularly with Qualcomm’s acquisition of Mentee Robotics. Discussions around enterprise vs. consumer applications and the potential for AI-driven automation.
• Memory Storage: Experiencing a supply shortage leading to significant price increases, impacting the broader tech market.
• Media & Entertainment: Ongoing consolidation and the impact of AI on content creation, personalization, and the consumer experience. Discussion of Warner Bros. Discovery/Paramount deal and the role of streaming services.
• Market Conditions: Positive market performance despite geopolitical tensions, with the S&P 500 and NASDAQ reaching record highs.

Bloomberg Tech - CES 2024 Coverage Summary

This summary details the key discussions and insights from Bloomberg Tech’s coverage of CES 2024 in Las Vegas, focusing on technology trends, company announcements, and market analysis.

I. NVIDIA: Dominance and Future Growth

NVIDIA was a central focus, with discussions revolving around its latest advancements and future prospects. Jensen Huang highlighted strong demand for its GPUs, particularly the H200, and expressed optimism about exceeding initial sales forecasts of $500 billion across the Blackwell and Rubin architectures. He attributed this to increasing pricing in the cloud (Harper pricing) and expanding applications of AI globally.

However, reports from The Information indicated that China is requesting its tech companies to halt orders of the H200, which initially dampened enthusiasm. Despite this, NVIDIA’s stock saw a 1.5% increase during the session.

A key partnership with Siemens was announced, focusing on accelerating software (EDA and simulation) and integrating AI technology (Physical AI) into Siemens’ Teamcenter and factory automation systems. This collaboration aims to improve chip design, simulate thermal properties of AI factories, and enhance factory floor automation. Siemens’ General Sen. emphasized the efficiency gains, noting that the Ruben GPU integrates six chips and is 10x more energy and cost-efficient than the previous generation. He highlighted the potential for scaling complex systems through accelerated tools and digital twins.

II. Intel’s Competitive Push

Intel showcased its new Meteor Lake 18-A processor, aiming to regain market share. Jim Johnson, Intel’s Client Computing Group executive, emphasized the processor’s power efficiency and performance, combining the most powerful and efficient mobile processors from the previous year. He highlighted a 40% reduction in power consumption while maintaining performance.

Johnson pointed to mobile gaming as a “killer app” for the new processor, showcasing a GPU with AI-powered multi-frame generation technology, quadrupling frame rates. He acknowledged competition from AMD and Qualcomm but expressed confidence in Intel’s ability to lead in this space.

Discussions also touched on Intel’s foundry business and its decision to utilize its own Intel Foundry for chip manufacturing, citing advantages in technology, gate-all-around innovation, and back-side power delivery, resulting in 15% better performance per watt and increased chip density. Concerns about memory pricing were acknowledged, with a discussion ongoing regarding how to manage costs.

III. Robotics: The Next Frontier

Qualcomm CEO Cristiano Amon positioned robotics as the next major opportunity in AI, emphasizing the need for edge AI and low-power connectivity. Qualcomm’s acquisition of Mentee Robotics for $900 million was presented as a strategic move to expand into this space.

Amon outlined a two-phase go-to-market strategy: first focusing on structured environments (warehouses, assembly plants) with customizable robot fleets, and later expanding into unstructured environments (homes) with more advanced AI capabilities. He highlighted Mentee’s technology allowing robots to learn new tasks by observing humans, using foundation models and simulation.

The conversation also touched on NVIDIA’s role in robotics, with a playful exchange between Jensen Huang and Elon Musk, acknowledging a mutual need for each other’s technologies. The consensus was that while fully autonomous robots are still some time away, significant progress is being made, particularly in industrial applications.

IV. Media & Entertainment: Consolidation and AI Integration

The proposed merger between Warner Bros. Discovery and Paramount was a key topic, with Warner Bros. Discovery rejecting Paramount’s amended offer as “inadequate.” Paul Pastor, QuickPlay Chief Business Officer, discussed the challenges of valuing traditional cable networks in the context of a shifting media landscape. He advocated for a combination of Warner Bros. Discovery and Netflix, citing superior storytelling and technology.

The impact of AI on the media and entertainment industry was also discussed, with a focus on personalization, content creation, and the evolving consumer experience. The potential for AI to enhance content discovery, improve engagement, and drive new revenue streams was highlighted.

V. Market Outlook & IPO Pipeline

Despite geopolitical tensions, the market demonstrated resilience, with the S&P 500 and NASDAQ reaching record highs. Hemant Taneja, General Catalyst CEO, discussed the complexities of valuing AI companies, differentiating between research projects and companies with established use cases. He expressed optimism about Anthropic’s potential for an IPO within the next 12-18 months.

The discussion also touched on the resurgence of the IPO market, with Discord filing confidentially for an IPO and a significant increase in capital raised through US exchanges in 2024 compared to 2023.

VI. Notable Quotes

• Jensen Huang (NVIDIA): “Harper pricing is going up in the cloud…That tells you about the demand that’s being generated all over the world.”
• General Sen. (Siemens): “It’s still the technology is insanely complicated. 15,000 engineer years came together to build this system.”
• Cristiano Amon (Qualcomm): “Robotics, it’s perfect for you to have high performance computing and low power connectivity is an edge AI problem.”
• Hemant Taneja (General Catalyst): “It’s a tricky topic [AI valuations]. If you break down the kinds from today there are a ton of dollars going into handful of research projects.”

This coverage highlights a dynamic tech landscape driven by AI innovation, competitive pressures, and evolving market conditions. CES 2024 served as a platform for showcasing these trends and outlining the future direction of the industry.