Best businesses to start in 2026 (RANKED)
By Dan Martell
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Key Concepts
- Asset Classes & Business Models: Real estate, dropshipping, coaching, day trading, AI automation, and AI agent consultancy.
- Market Saturation: The point at which a market is fully supplied, reducing the potential for new entrants (e.g., Airbnb).
- Entrepreneurship on "Hard Mode": Business models with high competition, low margins, or extreme difficulty in achieving profitability (e.g., dropshipping).
- AI Automation/Agents: The use of artificial intelligence to streamline workflows or perform autonomous tasks for businesses.
Investment and Business Model Analysis
1. Real Estate
- Status: Cash (High Value/Recommended).
- Key Argument: Real estate is identified as the primary vehicle for wealth creation throughout human history. It remains a foundational asset class for building long-term net worth.
2. Hospitality: Airbnb vs. Boutique Hotels
- Status: Airbnb (Pass); Boutique Hotels (Future).
- Key Argument: The speaker argues that the Airbnb market has reached a point of saturation, making it a less viable opportunity for new participants. Conversely, boutique hotels are positioned as the future of the hospitality industry, likely due to the demand for curated, high-quality guest experiences.
3. E-commerce: Dropshipping
- Status: Pass.
- Key Argument: Dropshipping is categorized as "entrepreneurship on hard mode." The speaker suggests that while it is theoretically possible to succeed, the barrier to entry and the competitive landscape make it an impractical choice for the average person.
4. Education and Mentorship: Coaching
- Status: Cash.
- Key Argument: There is a perpetual market demand for guidance. As long as individuals seek to improve their skills or navigate specific paths, the "coaching" model remains a lucrative and sustainable business.
5. Financial Markets: Day Trading
- Status: Pass.
- Key Argument: The speaker debunks the "lifestyle" myth of day trading—the idea that one can trade for two hours in the morning and spend the rest of the day at the beach. The speaker asserts that for most people, this model fails to generate consistent profit.
6. Artificial Intelligence: Automation and Consultancy
- Status: Cash (High Opportunity).
- Key Argument: The speaker highlights a significant gap in the market regarding AI adoption.
- AI Automation: Despite the hype, the speaker notes that very few people are actually utilizing AI tools effectively, creating a massive "blue ocean" opportunity for those who can implement these systems.
- AI Agent Consultancy: This is emphasized as a high-priority opportunity. Businesses are increasingly looking for experts to build and integrate AI Agents—software programs capable of performing autonomous tasks—into their existing operations.
Synthesis and Conclusion
The speaker categorizes business opportunities based on their current market viability and long-term potential. The core takeaway is a shift away from saturated, high-effort/low-reward models (Airbnb, dropshipping, day trading) toward high-leverage, high-demand sectors. Real estate remains the gold standard for wealth, while the emerging field of AI—specifically automation and consultancy—represents the most significant immediate opportunity for entrepreneurs due to the current lack of widespread, effective implementation.
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