Best business to start in 2026

By Dan Martell

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Key Concepts

  • Content Creation: Generating digital content for various platforms.
  • Online Courses: Selling educational material and expertise online.
  • Day Trading: Speculating on short-term price fluctuations in financial markets.
  • Real Estate Agent: Facilitating the buying and selling of properties.
  • Drop Shipping: Selling products without holding any inventory.
  • Business Consulting: Providing expert advice to businesses.
  • Digital Marketing Agency: Managing online marketing efforts for clients.
  • AI Automation: Utilizing Artificial Intelligence to automate tasks and processes.
  • AI Animation: Creating animated content using Artificial Intelligence tools.
  • High Margin: A product or service with a significant difference between cost and revenue.
  • Disruption (AI Disruption): The process where a new technology or business model upends an existing market.

Business Opportunities for 2026: A Prioritization Exercise

The discussion centers around identifying eight potential business ventures with high earning potential in 2026, followed by a rigorous elimination process based on perceived viability and risk. The core methodology involves a “keep/cut” system, where each business idea is evaluated and either retained for further consideration or discarded.

Initial Business List & First Round of Cuts

The initial list of eight businesses considered for potential profitability in 2026 included:

  1. Content Creation
  2. Selling Courses
  3. Day Trading
  4. Real Estate Agent
  5. Drop Shipping
  6. Business Consulting
  7. Digital Marketing Agency
  8. AI Automation

The first cuts were swift. Content Creation was immediately discarded, with the argument that relying solely on content creation for wealth generation is unrealistic. The speaker stated, “You’re not getting rich on content creation alone.” Day Trading also faced immediate rejection, implicitly acknowledging the high failure rate and risk associated with it. Real Estate Agents were cut due to anticipated disruption from Artificial Intelligence (AI), specifically the belief that AI will negatively impact agents operating in the middle market.

Consolidation & Strategic Keeps

Following the initial cuts, the list narrowed to four: Selling Courses, Drop Shipping, Business Consulting, and Digital Marketing Agency. Selling Courses, while acknowledged as potentially declining in overall trend, was retained due to its inherently high margin potential. The speaker noted, “Courses are going away, but still selling your knowledge is high margin.” Drop Shipping was strategically kept, despite initial skepticism, primarily to avoid perceived forced recommendations from the other participant. The speaker explicitly stated a willingness to keep it, saying, “No, I’m obviously going to keep it because I’m worried what you’re going to force on me after.”

Final Evaluation & Prioritization

The remaining businesses, Business Consulting and Digital Marketing Agency, were subjected to a final evaluation. Business Consulting was unequivocally retained, with the belief that businesses will increasingly require assistance, particularly in navigating the complexities of AI implementation. The speaker affirmed, “Businesses need more help, especially if it’s AI business consulting.” This decision necessitated cutting Digital Marketing Agency, despite its characterization as “probably the easiest business in the world to get rich.”

The Role of AI & Final Selection

The final business, AI Automation, was presented as a potential wildcard. The speaker expressed a willingness to “roll the dice” on this emerging field, acknowledging its potential despite inherent uncertainty. This was followed by a clarification that the final business was actually AI Animation, which was then enthusiastically kept. The final selection highlights a strong belief in the future profitability of businesses leveraging Artificial Intelligence.

Conclusion

The exercise resulted in a prioritized list of four business opportunities for 2026: Selling Courses, Drop Shipping, Business Consulting, and AI Animation. The process emphasized a pragmatic approach, prioritizing high-margin potential, anticipating market disruption (particularly from AI), and demonstrating a willingness to invest in emerging technologies. The final selection reflects a belief that businesses focused on knowledge transfer, efficient supply chains, expert guidance, and AI-driven innovation are most likely to yield significant financial returns in the near future.

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