Be visible | Edward Asare | TEDxUniversityofCapeCoast

Key Concepts:

• Digital Visibility
• Search Engine Optimization (SEO)
• Personal Branding
• Portfolio Showcasing
• Trust Building
• Targeted Audience
• Consistent Content Creation

Moving from Invisible to Influential: Leveraging Digital Visibility

The speaker, Edward Asare, shares his journey from feeling "invisible" after facing rejection and unemployment post-national service to leveraging digital media to become influential. He emphasizes that digital visibility is crucial for career advancement and opportunity creation in today's world.

1. Your Story is Your SEO:

• Main Point: Traditional resumes are no longer sufficient. In the digital age, people search for information online, including potential candidates.
• Details: SEO (Search Engine Optimization) is the key. By actively telling your story online, you increase the chances of being found by people searching for your skills or expertise.
• Example: Edward uses digital media to share his story, ensuring that anyone searching for him or his field will find him.
• Actionable Insight: Proactively create content that showcases your skills, experience, and personality to improve your online searchability.

2. It's Not About Huge Following, But the Right People Finding You:

• Main Point: Digital visibility isn't just for celebrities or politicians. Everyone is a "candidate for success."
• Details: The focus should be on attracting the right audience ("your tribe") who can provide opportunities.
• Argument: Dispels the myth that success on digital media requires a massive following.
• Actionable Insight: Focus on creating content that resonates with your target audience, even if it means a smaller but more engaged following.

3. Trust as a Currency:

• Main Point: Building trust through engagement on social media and digital platforms is essential for unlocking opportunities.
• Details: Avoid treating social media as a billboard. Instead, engage with people authentically to create connections.
• Argument: Trust is a valuable asset that can lead to opportunities.
• Actionable Insight: Engage with your audience, respond to comments, and participate in relevant conversations to build trust and credibility.

4. Showcase Your Portfolio, Not Just Popularity:

• Main Point: Digital media should be used to showcase your skills, abilities, and portfolio, rather than solely pursuing popularity.
• Argument: The goal is not to become a social media celebrity, but to use the platform to demonstrate your expertise to the right people.
• Actionable Insight: Share examples of your work, projects you've completed, and skills you possess to demonstrate your capabilities.

Overcoming Rejection Through Visibility:

• Main Point: Rejection might not be due to a lack of skills, but rather a lack of visibility to the right people.
• Argument: Digital visibility can bridge the gap between your skills and the opportunities you seek.

Actionable Steps to Increase Digital Visibility:

• Share Insights Consistently: Share insights learned from school, colleagues, or experiences on your digital channels on a weekly basis or at a consistent rate.
• Optimize Digital Presence: Maintain a decent social media presence to ensure you are easily found on these platforms.
• Share the Right Things: Be mindful of the content you share, as it can impact how you are perceived by potential employers or collaborators.

Conclusion:

Edward Asare encourages viewers to embrace digital visibility as a means to overcome invisibility and unlock opportunities. By consistently sharing valuable content, building trust, and showcasing their portfolio, individuals can attract the right audience and achieve their goals. He emphasizes that it's a journey of "one post at a time."