America's Top States for Business 2025: Rising insurance costs

CNBC TelevisionAbout 3 min readJul 2, 2025Watch original
THE SUMMARYAI-generated

Key Concepts:

  • Insurance cost increases (homeowners and commercial)
  • Impact of climate risk and disasters on insurance
  • State-level variations in insurance rates
  • CNBC's "America's Top States for Business" study
  • Cost of living and cost of doing business as ranking factors
  • Insurance company risk recalibration and regulation

Insurance Crisis in California:

  • Specific Example: Pacific Palisades, California, experienced significant destruction (6800 structures destroyed, 12 deaths).
  • Despite the destruction, people are still getting insurance in Southern California, but at higher rates.
  • Rate Hikes: State Farm, California's largest insurer, received approval for a 17% emergency rate hike and is seeking an additional 13%, totaling 30%.
  • Projected Increase: Insurify projects an average increase of 21% in California this year.
  • Consumer Sentiment: Independent insurance agent Scott Wilk notes that customers are now "excited" when their policies renew, even with increased rates, due to the fear of being dropped.
  • Insurance companies dropped many customers before the wildfires in January.

National Insurance Trends:

  • Highest Increase: Louisiana has the highest insurance increases in the nation, followed by California, Iowa, Hawaii, and Minnesota.
  • Driving Factor: Rising risk due to increased frequency of disasters causing over $1 billion in damage.
  • Variations: Insurance costs vary significantly from state to state.

CNBC's "America's Top States for Business" Study:

  • Insurance as a Factor: Insurance costs are factored into the cost of living category of the study.
  • Data: The study uses more data on homeowners insurance this year and also factors in commercial insurance.
  • Cost of Living and Doing Business: Insurance has become an important factor in both the cost of living and the cost of doing business.
  • Future Outlook: Experts believe that rising insurance costs are not a temporary phenomenon due to higher replacement costs and increased climate risk.
  • Regulation: Insurance companies are heavily regulated.
  • Study Details: The study can be found at topstates.cnbc.com.

Methodology:

  • Cost of Living Category: Homeowners insurance is a key component.
  • Cost of Doing Business Category: Commercial insurance is factored in.

Key Arguments:

  • Rising insurance costs are a significant and growing concern for both individuals and businesses.
  • Climate risk and the increasing frequency of costly disasters are major drivers of these increases.
  • Insurance companies are recalibrating their risk assessments and adjusting rates accordingly.
  • State-level variations in insurance costs highlight the importance of considering location when evaluating the cost of living and doing business.

Notable Quotes:

  • Scott Wilk: "Early on in my career reinsurance crisis, if I had a customer's rate go up by five bucks a month, I could be hearing about it and hearing complaints about it. Now, people are just excited when their policy renews and it's still in force."

Technical Terms:

  • Reinsurance: Insurance for insurance companies, helping them manage risk.

Logical Connections:

  • The segment begins with a specific example of the insurance crisis in California, then broadens to discuss national trends and the factors driving those trends.
  • The discussion of insurance costs leads directly into how CNBC's "America's Top States for Business" study incorporates these costs into its rankings.
  • The segment concludes with a forward-looking perspective on the future of insurance costs and their impact on the economy.

Synthesis/Conclusion:

Rising insurance costs, driven by climate risk and increasing disaster frequency, are a significant concern across the United States, particularly in states like Louisiana and California. These costs are now a crucial factor in the cost of living and doing business, as reflected in CNBC's "America's Top States for Business" study. The trend is expected to continue, requiring both individuals and businesses to adapt to higher insurance premiums.

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