Alexis Ohanian on Leaving Reddit and Launching the Formula 1 of Track | The Circuit
By Bloomberg Originals
Here's a comprehensive summary of the YouTube video transcript:
Key Concepts
- Alexis Ohanian: Co-founder of Reddit, venture capitalist, investor in women's sports, founder of SevenSevenSix.
- SevenSevenSix: Ohanian's venture capital firm, focused on "capital plus megaphone" strategy.
- Athlos: A venture by Ohanian aiming to create a "Formula 1" model for track and field, emphasizing spectacle and athlete empowerment.
- Women's Sports Investment: Ohanian's significant bet on the market potential of women's sports, starting with Angel City FC.
- Reddit: Co-founded by Ohanian, a social media platform that pioneered user-generated content.
- Venture Capital Landscape: Ohanian's perspective on the current VC market, highlighting the dominance of mega-firms and the need for differentiated early-stage firms.
- Authenticity in Social Media: Ohanian's current focus on reviving Digg with an emphasis on genuine human connection and high-quality content, contrasting with AI-generated or botted content.
- Athlete Empowerment: A core principle in Athlos, including instant payouts and equity for top athletes.
- Grand Slam Track (GST): A competing track and field league that faced issues with athlete payments, contrasting with Athlos's model.
Alexis Ohanian: A Venture Capitalist Betting on the Overlooked
The video chronicles the career and current ventures of Alexis Ohanian, co-founder of Reddit and a prominent venture capitalist. Ohanian has built a reputation for identifying and investing in ideas that others overlook, from the early days of social media to the burgeoning market of professional women's sports. His current focus is on Athlos, a new venture aiming to revolutionize track and field by creating a "Formula 1" style spectacle.
Early Life and the Genesis of Reddit
Ohanian's journey began with a childhood fascination with computers and the internet. He convinced his parents to invest in a computer and internet connection, which opened up a world of learning and coding through online communities. This early experience instilled in him the power of accessible knowledge and user-driven platforms.
During his senior year at the University of Virginia, Ohanian and his roommate Steve Huffman pitched a mobile food app to Y Combinator. However, YC founder Paul Graham encouraged them to pivot to a broader concept: a platform that could serve as the "front page of the internet." This led to the creation of Reddit in 2005, a year after "The Facebook" and a year before Twitter.
Key Points:
- Y Combinator (2005): Ohanian and Huffman were part of the inaugural YC class, receiving $12,000 to build their company. Other notable figures in this batch included Sam Altman and the founders of Twitch.
- User-Generated Content: Reddit's core innovation was its reliance on users, not editors, to drive content, a concept that defined internet culture for a generation.
- Early Success and Sale: Within a year, Reddit was courted by Conde Nast and sold for a reported $10 million. In hindsight, this was a "pittance" for a company now valued at close to $35 billion.
Venture Capital Career and SevenSevenSix
After Reddit, Ohanian became a partner at Y Combinator and co-founded Initialized Capital, backing companies like Instacart and Coinbase. He later launched his own venture firm, SevenSevenSix, named after the date of the first Olympic Games.
Ohanian's Take on the VC Landscape:
- Challenging Environment: Ohanian describes the current venture capital environment as "difficult."
- "Mid" Firms: He identifies a segment of VC firms that are "mid" and will struggle to compete with larger, more established firms that have access to better deals and more capital.
- Mega Firms: Large firms like Sequoia and Andreessen Horowitz, along with newer ones like Thrive, will continue to attract capital and dominate later-stage investments.
- Early-Stage Differentiation: Ohanian believes that firms like SevenSevenSix can succeed by offering a clear value proposition and striving for excellence in the early-stage market.
SevenSevenSix's Portfolio: The firm has backed a diverse range of companies, including:
- Doji: A virtual clothing try-on platform.
- Mast: A forest restoration company.
- Feastables: A snack brand by MrBeast.
- Monumental Labs: Utilizing robots for scalable stone construction.
SevenSevenSix's strategy is characterized by "capital plus megaphone," meaning they provide funding and leverage their platform to promote their portfolio companies.
Betting Big on Women's Sports
Ohanian made his most significant VC bet five years ago in women's sports, an asset class largely ignored by his peers. He describes a "drunken tweet" in 2019 during the Women's World Cup, where he declared women's soccer the "most undervalued opportunity in sports."
Angel City Football Club:
- Investment: Ohanian, along with three partners, invested in Angel City FC, bringing capital from SevenSevenSix and additional investment from Serena Williams.
- Market Rationale: Ohanian emphasizes that his investment is driven by market opportunity and "excellence," not charity or social issues. He points out that in American soccer, women have historically outperformed men.
- Growth: Within four years, the club's value soared from $2 million to $250 million.
- Challenges and Evolution: The club experienced reports of infighting, and Ohanian later moved on to fund other sports ventures.
Other Women's Sports Ventures: Ohanian has since invested in:
- A UK women's soccer team.
- A women's sports bar franchise.
- A team in Tiger Woods' golf league.
- A professional women's volleyball team.
Athlos: The Future of Track and Field
Athlos is Ohanian's ambitious project to create a "Formula 1" model for track and field, blending racing with spectacle. The venture aims to elevate the sport through innovative marketing and athlete-centric practices.
Key Features and Strategies of Athlos:
- Spectacle and Marketing: Athlos employs high-profile launch events, such as a party at Tiffany's and a long jump qualifier in Times Square featuring Olympic medalist Tara Davis Woodhall.
- Global Ambition: The goal is to take track meets on the road and around the world.
- Revenue Streams: The model considers broadcast rights, sponsorships, merchandise, and ticket sales.
- Broadcast Strategy: Instead of focusing on immediate broadcast revenue, Athlos prioritizes reach. Last year, they made no money on broadcast but reached 3 million viewers across platforms like YouTube, X, DAZN, ESPN Plus, and ESPN Two. This year, they added Ion.
- Athlete Compensation:
- Prize Money: Athlos set a record for prize money by doubling the top prize to $60,000 last year.
- Revenue Share: 10% of all revenue from events goes into a pool for athletes.
- Instant Payouts: Athletes are paid instantly, a key differentiator from competitors.
- Equity: For next year's expansion, three top athletes (Tara Davis Woodhall, Sha'Carri Richardson, and Gabby Thomas) will receive equity, giving them a voice in shaping Athlos.
Comparison with Grand Slam Track (GST): Athlos distinguishes itself from Grand Slam Track (GST), backed by Michael Johnson and Bill Ackman. GST promised high prize money but faced issues with low attendance, loss of backers, and delayed payments to athletes, including a reported $180,000 owed to Gabby Thomas. Ohanian highlights Athlos's commitment to instant payouts and athlete equity as crucial differences.
Athlete Perspectives on Athlos:
- Tara Davis Woodhall: Expressed her desire to make the long jump "as sexy as the 100-meter dash" and her dream of "street meets." She feels empowered as an athlete and an owner, appreciating Athlos's responsiveness to her input.
- Noah Lyles: Acknowledges Athlos's potential as an "inflection point" for track and field but emphasizes that its success depends on Athlos's ability to "push the boundaries." He also notes the difficulty for professional athletes to get paid what they are worth.
Navigating Public Scrutiny and Past Challenges
Ohanian is no stranger to public debate and criticism, often stemming from his outspokenness on social and political issues, as well as his past involvement with Reddit.
Recent Controversies:
- Immigration Stance: Ohanian faced significant backlash on Twitter for speaking out against immigration raids, drawing on his own mother's experience as an undocumented immigrant. He views this as a necessary public statement, even with the toxicity it attracts.
- Defending Serena Williams: He publicly defended his wife, Serena Williams, against comments made by ESPN personality Stephen A. Smith regarding her performance at a concert. Ohanian frames his actions as what any husband would do.
Reddit's Past and Ohanian's Departure:
- Executive Chair Role: Ohanian returned to Reddit as executive chair in 2014 to address issues with hate groups and toxic communities.
- Resignation in Protest (2020): He resigned in protest over the company's handling of problematic communities, specifically mentioning "watch people die," which he described as containing "snuff videos, suicide videos, murder videos." He felt the board was prioritizing free speech over ethical content moderation.
- Boardroom Conflict: Ohanian recounts a surreal experience where the board disagreed with his stance, leading him to question his own judgment until Serena Williams affirmed his perspective.
- Reddit's Response: Reddit stated that the "watch people die" community was banned in 2019, and 2,000 other communities were banned for policy violations in 2020.
- Missed IPO: Ohanian was not invited to Reddit's IPO, a consequence of his public resignation. He views this philosophically, stating, "I've got plenty more IPOs to go to."
The Revival of Digg and the Bet on Authenticity
Ohanian is now collaborating with Kevin Rose, former CEO of Digg and once a rival, to revive Digg. The rebranded platform aims to be a "community with humanity at its core."
Challenges of Authenticity in the Digital Age:
- Engagement vs. Extremism: Ohanian acknowledges the challenge of driving engagement when the "engine of virality is extremism."
- High-Quality Content: He believes authentic human online communities offer the "last bastion of really high quality content" for reliable reviews and opinions.
- AI and Bots: Ohanian expresses concern about models trained on AI-generated or botted content, which he believes breaks down authenticity and trust.
- The Question: The central question is whether Ohanian, a master marketer, can successfully "sell us back on authenticity" in a world increasingly dominated by algorithms and bots.
Advice for Founders
Ohanian's core advice for founders remains consistent: "Make something people want." He emphasizes the enduring importance of this founding principle. He also stresses the significant responsibility founders have and advises them to "move decisively" and "earnestly," being aware of the impact of what they are building.
Conclusion
Alexis Ohanian's career is marked by a consistent pattern of identifying and capitalizing on overlooked opportunities, from the nascent internet to the rapidly growing landscape of women's sports. His current ventures, particularly Athlos and the revival of Digg, reflect a belief in the power of authentic human connection and the potential for well-marketed, athlete-centric ventures to disrupt established industries. Despite facing past controversies and the inherent challenges of the venture capital and social media worlds, Ohanian remains committed to building impactful companies, driven by a blend of idealism and a keen understanding of market dynamics. His journey underscores the idea that innovation often lies in challenging conventional wisdom and betting on the future, whether it's the future of sports or the future of online community.
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