Alexis Ohanian is working with Nike to solve a preventable reason young girls quit sports #Nike

Key Concepts

• Brand Revenue Donation
• Community Impact
• Value Alignment
• Brand Alignment
• Sports Accessibility
• Professional Athletics Pathways
• Brand Partnerships
• Fan Zones

Angel City's Community Investment Model

Angel City donates 10% of its total brand revenue to the community. This model is designed to attract brands that strongly believe in aligning their corporate values with social impact initiatives.

Addressing Sports Accessibility Barriers

A significant barrier identified is the lack of access to sports bras, which leads a material number of young girls to quit sports. This was highlighted as an unexpected but real obstacle.

• Example: A partnership with Nike facilitated the donation of sports bras, creating value and brand alignment for both entities.

Creating Inspiring Role Models and Pathways

The Instacart fan zone at athletic events provides young children, both boys and girls from the New York greater area, with the opportunity to witness professional athletes competing at a high level.

• Impact: This exposure allows children to see athletes being paid well and treated as stars, fostering a "see it, believe it" mentality.
• Problem Addressed: The current landscape of professional athletics offers limited pathways for aspiring athletes outside of a select few, necessitating the creation of such inspiring environments.

Brand Partnerships as a Growth Engine

Brands are eager to partner with initiatives like Angel City's because they recognize the value in aligning with these social missions. These partnerships allow for the amplification of invested dollars.

Synthesis/Conclusion

Angel City's model effectively leverages brand revenue for community benefit, addressing critical issues like sports accessibility and inspiring the next generation of athletes. The strategy of aligning brand values with tangible social impact, exemplified by partnerships like the one with Nike for sports bra donations and the creation of fan zones, demonstrates a powerful approach to fostering both commercial success and positive societal change. The willingness of brands to invest in these initiatives underscores the growing importance of corporate social responsibility and the potential for athletic organizations to create sustainable pathways for professional careers.