Advertising secrets part ✌️

Key Concepts:

• Image Ads (Facebook)
• Twitter Ads (Localized Services)
• Google Search Ads (Localized Services)
• Attribution (Touch, Last Touch)
• Server-to-Server Pixel Tracking
• Pivot Tables (Excel)
• Bulk Ad Creation
• Custom Rules
• Platform Reps (Bias)
• Minimum Testing Budget
• Conversions (50 in 7 Days)

Image Ads on Facebook

The video asserts that image ads are still effective on Facebook. No specific data or examples are provided, but the implication is that they remain a viable advertising format.

Twitter Ads for Localized Services

The speaker states that Twitter ads are "largely a waste of time" if you're promoting a localized service. The reasoning isn't explicitly stated, but it suggests that Twitter's targeting capabilities may not be as effective for reaching a geographically specific audience compared to other platforms.

Google Search Ads for Localized Services

The video emphasizes the importance of running Google Search ads in conjunction with other platforms when promoting a localized service. This suggests that Google Search is considered a more reliable channel for reaching local customers actively searching for relevant products or services.

Attribution Modeling (Touch and Last Touch)

The video stresses the importance of understanding attribution models, specifically mentioning "touch attribution" and "last touch attribution." The speaker also emphasizes the ability to say the word "attribution."

• Attribution: The process of identifying which touchpoints in a customer's journey are responsible for a conversion.
• Touch Attribution: Assigns credit to all touchpoints that contributed to the conversion.
• Last Touch Attribution: Assigns all the credit to the final touchpoint before the conversion.

Server-to-Server Pixel Tracking

The video identifies "server-to-server pixel tracking" as "the new future" and emphasizes the need to understand how to set it up.

• Server-to-Server Pixel Tracking: A method of tracking conversions and user behavior by sending data directly from the advertiser's server to the ad platform's server, bypassing the user's browser. This is considered more reliable and privacy-friendly than traditional browser-based pixel tracking.

Pivot Tables in Excel

The speaker states that if you don't know how to put together a basic pivot table, you probably shouldn't be running ads. This highlights the importance of data analysis skills for effective ad campaign management. The video urges viewers to "learn the basics of excel."

• Pivot Table: A data summarization tool in Excel that allows users to reorganize and analyze large datasets to identify patterns and trends.

Bulk Ad Creation

The video points out that every ad platform has features that allow you to create hundreds if not thousands of ads at once in bulk. The speaker emphasizes that this will save you hours of time and that you should know how to work with those features.

Custom Rules

The video advises setting up custom rules to be your first line of defense, but warns against relying on them fully.

• Custom Rules: Automated rules that can be set up within ad platforms to automatically pause, adjust bids, or take other actions based on specific performance metrics.

Platform Reps (Bias)

The video cautions viewers to "always question what a platform rep is telling you" because "ultimately they're being compensated on getting you to spend more on their platform." This highlights the potential bias of platform representatives and the need for advertisers to make informed decisions based on their own data and analysis.

Minimum Testing Budget

The video provides guidance on determining the minimum budget needed for testing. The speaker states that "to understand what your minimum budget needs to be for testing you need to understand what it costs you to get your desired outcome." The video then advises to "set your budget to where you will hit a minimum of 50 conversions in a 7-Day period." This provides a concrete benchmark for determining an adequate testing budget.

Conclusion

The video provides a series of actionable tips and warnings for advertisers. It emphasizes the importance of understanding attribution, leveraging advanced tracking methods, mastering data analysis skills, automating tasks, and being aware of potential biases. The key takeaway is that successful advertising requires a combination of technical expertise, analytical thinking, and critical evaluation.