A New Marketing System Printing Millions

Key Concepts

• View Rewards Program: A system where creators pay "Clippers" (content creators) on a pay-per-view basis for creating and posting short-form clips of their existing content.
• Clippers: Individuals who create short-form content (clips) from longer videos and post them on platforms like TikTok and Instagram.
• CPM (Cost Per Mille): The cost an advertiser pays for one thousand views or impressions of an advertisement.
• UGC (User-Generated Content): Content created by users or consumers, rather than the brand itself.
• Flash Bounties: A strategy to incentivize immediate action by offering increased rewards for a limited time.
• Bounties: Tasks or projects for which a reward is offered upon completion.
• Law of Shitty Click-Through Rates: The concept that the longer a marketing channel exists, the lower the click-through rates and the more expensive the reach becomes.

1. Overview of View Rewards Program

• The view Rewards program is presented as a new system for brands to gain millions of views without creating new content or running traditional ads.
• Top creators are investing heavily in this system, with examples like Neon paying Clippers over $300,000 to clip his streams.
• The program involves creators sharing existing content with Clippers, who then create short-form clips for platforms like Instagram and TikTok.
• Clippers post these clips on new sub-accounts and are paid on a pay-per-view basis, typically around $1 per 1,000 views.
• The creator only pays for views received, while the Clipper has the potential for significant earnings.

2. How View Rewards Program Works: A Step-by-Step Process

1. Content Sharing: Creators provide existing content to a group of Clippers.
2. Clipping: Clippers cut the content into short-form clips suitable for platforms like Instagram and TikTok.
3. Posting: Clippers post these clips on new sub-accounts.
4. Payment: Creators pay Clippers based on the number of views the clips receive (e.g., $1 per 1,000 views).

3. Advantages of View Rewards Program

• Cost-Effectiveness: View Rewards programs are significantly cheaper than traditional advertising methods. The speaker claims it's 25 times cheaper than running ads, citing an example of paying $1 CPM versus $25 CPM for Facebook/Instagram ads.
• No Upfront Costs: Creators only pay for views they receive, eliminating the risk associated with paying for ad creation and placement.
• Scalability: The program allows creators to leverage hundreds of Clippers, potentially generating millions of views.
• Circumvents Ad Platforms: View Rewards programs can bypass the need to pay ad platforms for reach by directly engaging Clippers who understand retention editing and viral content creation.

4. Real-World Examples and Case Studies

• Neon: Paid Clippers over $300,000 to clip his streams, leading to increased Twitch subscriptions.
• MrBeast: Paid out $50,000 to UGC creators to promote Feastables.
• Luke Belmar: Used a clipping system to grow his personal brand and generate tens of millions of dollars with the launch of Capital Club.
• Ecom Brands: Pay UGC creators $2 per 1,000 views for promoting their products.
• Music Labels: Pay influencers 50 cents per 1,000 views for using an artist's song in their videos.
• Little Baby: Pays 30 cents per 1,000 views for videos using music from his new album.
• WAP: The speaker's company, is using this system and achieved over 384,000 views on short-form content in a day, paying only $384.

5. The Law of Shitty Click-Through Rates and Untapped Marketing Channels

• The "Law of Shitty Click-Through Rates" suggests that marketing channels become less effective and more expensive over time.
• Andrew Chin's concept of the "10x solution" involves discovering the next untapped marketing channel before anyone else.
• The view Rewards program is presented as the next untapped marketing channel.

6. WAP's Implementation of View Rewards Program

• Community Building: WAP recruits Clippers into a community to build relationships and help new recruits succeed.
• Training: WAP provides a 15-minute course and a folder of successful content to help Clippers quickly understand what works.
• Content Requirements: WAP sets clear content requirements, such as using a new account with WAP branding, including an affiliate link in the bio, creating videos at least 20 seconds long, and adding a call to action.
• Bounties App: WAP uses its Bounties app to manage payments to Clippers automatically.
• Flash Bounties: WAP uses Flash Bounties to incentivize immediate promotion of new content, such as doubling the payout for clipping a new YouTube video within the first 48 hours.
• Twitter Bounties: WAP has used Twitter bounties to pay creators $10 for posting a screenshot of their earnings.

7. Key Arguments and Perspectives

• The speaker argues that view Rewards programs are a highly effective and cost-efficient marketing strategy for 2025.
• He believes that this system has the potential to disrupt social media ad platforms like Facebook and TikTok.
• He emphasizes the importance of having good content that is proven to work and, for brands, using UGC creators who are skilled at what they do.
• He acknowledges that the effectiveness of this strategy will likely decrease over time as more people adopt it.

8. Notable Quotes

• "This is the cheat code to Growing your brand in 2025."
• "This is not some short-term Trend I believe this is fundamentally disrupting social media ad platforms."
• "The next untapped marketing channel is a view Rewards program."

9. Technical Terms and Concepts

• CPM (Cost Per Mille): The cost an advertiser pays for one thousand views or impressions of an advertisement.
• UGC (User-Generated Content): Content created by users or consumers, rather than the brand itself.
• Flash Bounties: A strategy to incentivize immediate action by offering increased rewards for a limited time.
• Bounties: Tasks or projects for which a reward is offered upon completion.
• Law of Shitty Click-Through Rates: The concept that the longer a marketing channel exists, the lower the click-through rates and the more expensive the reach becomes.

10. Synthesis/Conclusion

The view Rewards program is presented as a highly effective and cost-efficient marketing strategy that leverages user-generated content to drive views and engagement. By paying Clippers on a pay-per-view basis, brands can significantly reduce their marketing costs and bypass traditional ad platforms. The speaker emphasizes the importance of acting quickly to take advantage of this untapped marketing channel before it becomes saturated. WAP is positioned as a platform that provides all the tools necessary to implement a view Rewards program, including community building, training, content management, and payment processing.