A Blockchain Stock Exchange? | Fortune’s Crypto Playbook

Fortune MagazineAbout 5 min readJan 29, 2026Watch original
THE SUMMARYAI-generated

Key Concepts

  • Tokenization: The process of representing real-world assets (stocks, bonds, real estate, etc.) as digital tokens on a blockchain.
  • Stablecoins (USDT, USDC): Cryptocurrencies designed to maintain a stable value, typically pegged to a fiat currency like the US dollar.
  • Decentralized Finance (DeFi): Financial applications built on blockchain technology, aiming to remove intermediaries.
  • Web3: A vision of a decentralized internet built on blockchain technology, emphasizing user ownership and control.
  • Incumbent’s Dilemma: The challenge faced by established companies in adapting to disruptive technologies.
  • Transfer Agents: Entities responsible for maintaining records of stock ownership.
  • Clarity Act: Proposed US legislation aiming to establish a regulatory framework for digital assets.
  • P2P (Peer-to-Peer): Direct exchange between individuals, without intermediaries.

Tether’s US Expansion & Market Strategy

The primary news focus is Tether’s launch of a US-based stablecoin, spearheaded by former Trump advisor Bo Hines. Despite past controversies, the hosts emphasize that Tether should not be underestimated. Paulo Ordino, Tether’s CEO, revealed $15 billion in profits last year and ambitious plans beyond stablecoins, including investments in farming, AI, media (owning a significant stake in Rumble), and building P2P distribution platforms. Ordino’s vision centers on a future where Bitcoin and gold are safe havens, and small communities thrive on Tether-supplied infrastructure.

Jeff Roberts, having interviewed Ordino, believes Tether’s ambitions are “chilling” and that they are laser-focused. Leo Schwarz questions whether this US push is a genuine business strategy or a political maneuver to safeguard against regulation and gain favor with US authorities. Tether maintains significant reserves with Cantor Fitzgerald in New York and has made substantial investments in political influence. The discussion highlights the potential for competition with USDC, particularly given Tether’s established global market outside the US, catering to those without access to US dollars or seeking cross-border payments. However, the hosts acknowledge the challenges of gaining significant market share in the US.

The Demise of Farcaster & the “Read-Write-Own” Era

The conversation shifts to the failure of Farcaster, a decentralized social media platform that raised substantial funding but ultimately struggled to gain traction. Both hosts agree that people simply don’t want web3 social media platforms, citing poor user experience (UX) and a lack of real-world usage beyond a small circle of venture capitalists.

This failure is framed within the broader context of the “read-write-own” era championed by Chris Dixon of Andreessen Horowitz. The hosts suggest that the promise of web3 – decentralized ownership of platforms and data – has largely failed to materialize. They observe that the only successful crypto applications remain Bitcoin, stablecoins, and, more recently, tokenization. The discussion points to the superior UX of established platforms like Instagram as a key barrier to web3 adoption. The attempt to force tokens into every application is also seen as a failed strategy. Farcaster’s founders are returning the $180 million in funding, but questions remain about the details of the sale and potential financial arrangements.

Tokenization & the New York Stock Exchange

The discussion then turns to tokenization and the New York Stock Exchange’s (NYSE) announcement of a platform for trading tokenized stocks. Columbia Business School Professor Omid Malikin, a guest on the show, characterizes the NYSE’s announcement as “vaporware,” criticizing the lack of detail and the company’s intention to maintain existing intermediaries.

Malikin explains the technical difficulties of natively issuing stocks on a blockchain due to current securities laws. He highlights the potential to replace traditional transfer agents with blockchain technology, offering greater transparency and efficiency. He warns that the NYSE’s approach risks replicating the inefficiencies of the current system. He argues that a successful tokenization effort requires a fundamental rethinking of capital markets infrastructure, potentially disrupting existing players. Malikin also addresses the risk of fragmenting liquidity if tokenized securities trade on separate platforms, but suggests that expanding access to global investors could offset this concern. He emphasizes the “innovator’s dilemma” faced by incumbents like the NYSE, who may be reluctant to disrupt their existing revenue streams.

The Clarity Act & Regulatory Uncertainty

The Clarity Act, a proposed bill aiming to provide regulatory clarity for crypto, remains stalled in the Senate. A markup of the bill was delayed due to a snowstorm. The bill currently has only Republican support, and faces opposition from Democrats who are seeking provisions to address conflicts of interest and prevent politicians from profiting from crypto. The hosts express concern that the bill may not pass this year, potentially representing a missed opportunity for regulatory progress. The potential for a government shutdown adds further uncertainty.

Key Arguments & Perspectives

  • Tether’s Ambition: Tether is a powerful and ambitious company with a long-term vision that extends beyond stablecoins.
  • Web3’s Failure (So Far): The decentralized web3 vision has failed to gain mainstream adoption due to poor UX and a lack of product-market fit.
  • Tokenization’s Potential: Tokenization holds significant promise for improving efficiency and accessibility in capital markets, but requires a fundamental rethinking of existing infrastructure.
  • Regulatory Uncertainty: The lack of clear regulatory frameworks remains a major obstacle to the growth of the crypto industry.
  • Incumbent Resistance: Established financial institutions face a difficult challenge in adapting to disruptive technologies like blockchain.

Notable Quotes

  • Jeff Roberts (on Tether): “Don’t underestimate this company.”
  • Paulo Ordino (Tether CEO): “He thinks the world’s going to hell… and that the safe assets of the future are going to be Bitcoin and gold.”
  • Omid Malikin (on the NYSE): “The New York Stock Exchange announcement was very high on hype and very short on details.”
  • Leo Schwarz (on Web3): “People prefer to just pay an easy subscription charge and have access to their fancy UX even if it's owned by the big evil Silicon Valley giants.”

Data & Statistics

  • Tether Profits: $15 billion in profits last year.
  • Farcaster Funding Returned: $180 million returned to investors.

Conclusion

The episode provides a nuanced overview of several key developments in the crypto space. It highlights Tether’s aggressive expansion strategy, the challenges facing web3 adoption, the potential of tokenization, and the ongoing regulatory uncertainty. The discussion underscores the importance of understanding the underlying technology, the dynamics of the market, and the political forces at play. The central theme is that while crypto continues to evolve, its success will depend on overcoming significant technical, regulatory, and adoption hurdles. The interview with Professor Malikin provides a critical perspective on the hype surrounding tokenization, emphasizing the need for genuine innovation rather than simply replicating existing systems on a blockchain.

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