4 Stocks to Buy with Winning Brands I March 23, 2026
By Morningstar, Inc.
Key Concepts
- Market Volatility: Fluctuations driven by geopolitical news (specifically US-Iran relations) and macroeconomic uncertainty.
- Long-Term Investing: The strategy of maintaining a portfolio based on valuations rather than timing short-term market swings.
- Economic Moat: A company's ability to maintain competitive advantages (e.g., intangible assets, cost advantages) to protect long-term profits.
- Fair Value Estimate: Morningstar’s assessment of a stock's intrinsic value based on discounted future cash flows.
- Private Credit Risks: Concerns regarding weakening fundamentals, increased default rates in 2022 vintages, and liquidity pressures on small-to-medium enterprises (SMEs).
- Hyperscalers: Large-scale cloud infrastructure providers driving massive capital expenditure (CapEx) in AI-related hardware.
1. Market Overview and Geopolitical Impact
The market experienced significant volatility following reports of productive talks between the US and Iran, which led to a postponement of planned strikes on Iranian energy infrastructure.
- Market Reaction: S&P 500 futures spiked over 2% before settling to a 1.25% gain. Crude oil (WTI) dropped 5.8%, and gold prices fell over 4%.
- Strategic Advice: Dave Sekera emphasizes that investors should avoid "all-in/all-out" market timing. Instead, investors should reallocate based on valuations and maintain a long-term mindset, taking profits when sectors (like energy) run up and dollar-cost averaging during downturns.
2. Economic Indicators and Fed Policy
- Fed Stance: Chair Jerome Powell indicated that the Fed is currently "stuck." They cannot cut rates due to inflation risks (exacerbated by oil prices) and cannot hike rates without risking a weakening economy.
- Inflationary Outlook: The Fed will not treat "geopolitical inflation" as transitory. They require evidence of disinflation in goods to consider rate cuts.
- Bond Market: The US Core Bond Index is down 0.5% year-to-date. Corporate credit spreads are widening, signaling increased risk, though they have not yet reached levels that would severely restrict economic funding.
3. Private Credit Concerns
Morningstar has identified a "weakening path" for private credit fundamentals.
- Key Findings: Defaults are moving from 2019–2021 vintages into 2022 vintages.
- Systemic Risk: Institutional investors are requesting redemptions, forcing the sale of private credit positions at lower valuations. This creates a ripple effect, potentially widening spreads in high-yield and investment-grade bond markets.
- Actionable Resource: Investors can track these trends via
dbrs.morningstar.comunder the "Private Credit" tab.
4. Research and Stock Analysis
Micron Technology (MU)
- Performance: Reported stellar results driven by AI data center demand. DRAM prices are up 140% and NAND up 170% year-over-year.
- Valuation: Fair value raised to $455, but the stock remains a 3-star rating. The market is concerned about Micron’s massive increase in CapEx ($25B planned for this year), which may accelerate the timeline for supply-demand normalization.
Nvidia (NVDA)
- Performance: Fair value increased to $260 following CEO comments projecting $1 trillion in cumulative revenue from Blackwell and Rubin products (2025–2027).
- Outlook: Currently a 4-star stock (35% discount to fair value). Success depends on seeing specific, revenue-generating AI applications that justify the $700B+ in projected hyperscaler CapEx.
Oracle (ORCL) - Addressing Volatility
- Explanation: Oracle’s fair value swung from $205 to $330 and back to $220. Sekera explains this is due to the difficulty of modeling AI’s long-term impact.
- Methodology: Morningstar uses a three-stage discounted cash flow model. The reduction in fair value was driven by a downgrade of Oracle’s economic moat from "wide" to "narrow," reflecting lower expected long-term excess returns.
5. Stock Picks of the Week
| Stock | Rating | Thesis | | :--- | :--- | :--- | | Scotts Miracle-Gro | 4-Star | Small-cap opportunity; 4.2% yield; potential for margin improvement as volume stabilizes. | | Clorox | 5-Star | Wide economic moat; 4.7% yield; business stabilizing post-ERP transition; 13% top-line growth expected in 2027. | | Deckers Outdoor | 3/4-Star | Strong growth in Hoka brand (13% CAGR); gaining market share from Nike. | | Lululemon | 5-Star | 45% discount to fair value; activist investor (Elliott) involvement suggests potential management/operational improvements. |
Synthesis/Conclusion
The current market environment is defined by high uncertainty, where geopolitical tensions and AI-driven capital spending create both risks and opportunities. Investors are advised to focus on companies with strong economic moats and to view volatility—such as the swings in fair value estimates—as a byproduct of the difficulty in forecasting the long-term impact of AI. The primary takeaway is to remain disciplined, prioritize valuation over market noise, and monitor the private credit market for potential systemic liquidity issues.
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